Shaw Display Promotes Carpeting In Minimal Space
This permanent Shaw Podium display was designed to promote an entire carpet line in minimal space.
The unit displays two large carpet samples showing the customer patterns and texture. A smaller sample board mounted at the top of the podium provides the customer with a pallet of colors, which are offered in the product line.
The Shaw Podium display was designed and produced by Harbor Industries Inc., a point-of-purchase display firm located in Grand Haven, MI.
Zyliss Debuts European Kitchen Tool Center
Zyliss required a modular merchandising system to display its line of hand-held kitchen tools consisting of both carded hanging and boxed products. Felbro, Inc., a Los Angeles, CA-based display firm, created a contemporary system utilizing modular 2-foot display components that reflected the Zyliss image.
The heart of the display system is the square perforated sheet metal back panel that allows for the display to be merchandised with hooks for carded hanging product or wire baskets to accommodate boxed products. The display system can be utilized as a one-sided unit or additional hooks and baskets can be added to create a two-sided display. Panel bracket connectors can be used to create 4-foot, 6-foot and 8-foot configurations. The display also has casters so retailers can easily move it. The base and printed graphics are Zyliss blue and the display’s metal components are powder coated silver to match the high-tech finish of many of the products.
Black & Decker Features ‘Project Partner’ End Cap
Black & Decker Canada wanted to feature its “Project Partner” tools and accessories in Building Box home improvement stores, a chain of 22 stores throughout Ontario and Quebec.
A three-sided end cap display was produced featuring a front sample ledge where hand tools sit with electrical cords hidden in recessed holes. All shelves are vertically adjustable and are backed with peg-board for product presentation flexibility. The end cap has metal bumper bars for protection from shopping carts. Photo panels are interchangeable to accommodate changing product promotions. Construction incorporated sheet metal, mdf board, and pegboard.
The Black & Decker “Project Partner” End Cap was produced by Creative Displayworks of Vaughan, Ontario, Canada.
Office Depot ‘Store In Store’ Opens In Stop & Shop
Office Depot is introducing a “store within a store” in Stop & Shop stores across the Northeast, offering an assortment of more than 800 branded office supplies. The Office Depot “Store in Store” environment will feature office products including copier paper, ink jet cartridges, mailing supplies, writing instruments and school supplies.
“This alliance with Stop & Shop is an important strategic initiative for Office Depot,” said Bruce Nelson, CEO, Office Depot. “While we have a strong contract and e-commerce customer base in the Northeast, this alliance provides us with a tremendous opportunity to leverage our brand without significant four wall store investment.”
Whirlpool & KitchenAid Featured At New ‘Insperience Studio’
Whirlpool and KitchenAid have launched the Insperience Studio, offering hands-on interaction with working appliances and ideas for enriching the home experience. Insperience Studio, a new 12,000 sq. ft. flagship facility in Atlanta, will serve as a destination for consumers to meet with their builders, designers, and architects to decide what appliances best suit their needs.
A selection consultant will guide guests through working displays of refrigerators, dishwashers, ovens, ranges, and laundry products. Insperience Studio will offer cooking classes, Fabric Care events and product training. It will allow consumers to test drive appliances in a no-pressure environment. Appliances will not be for sale on-site; consumers will be directed to a Whirlpool dealer.
“We are constantly searching for new vehicles to bring us closer to our customers and Insperience Studio will do that,” said David Swift, Exec.V.P., Whirlpool N.A.
Whirlpool Debuts A Refrigerated Range
Whirlpool has introduced the Polara Refrigerated Range, the first electric range that offers both cooking and refrigeration capabilities.
The new technology is controlled by a timing capability, enabling consumers to prepare meals up to a day in advance, keep it fresh in the refrigerated range cavity and have the meal cooked and ready to eat when they walk in the door.
California Paints Debuts Microban Paint
California Paints has introduced Microban antimicrobial protection to its Kitchen & Bath Acrylic Latex Enamel and Fresh-Coat Low Odor, Low VOC interior paints. Microban antimicrobial product protection inhibits the growth of bacteria, mold and mildew that can cause stains and odors on dried paint film. “We see this as an extremely important ingredient for consumers,” said Ron Boyajian, Product Marketing Manager of California Paints.
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