Kane Industries Launches End Cap Program
Kane Industries, Oxnard, CA, a relative newcomer to the supermarket continuity business, is finding significant success offering its unique Kane Kitchen Collection in this end-cap merchandiser at supermarkets across the country.
The display holds over 500 pieces of the company’s hand painted ceramics and glassware, printed textiles, scissors, and vinyl goods.
The header features full-color graphics that support the brand image.
Candle Cottage Display Creates Warm And Cozy Look
This half pallet candle display was designed to resemble a cottage for a warm and cozy look. The display is corrugated with litho and flexo.
The objective of the display program was to establish name recognition by featuring the product in a more visible and highly traveled portion of the store. The display communicates that the candles are scented and burn longer.
The display was so successful that 95% of stores are reordering for the spring season.
This Candle Cottage display was produced by Linpac Display, a point-of-purchase display firm headquartered in Tullahoma, TN.
Thirstystone Floor Display Merchandises Coasters
Thirstystone Resources, Inc., Tucson, AZ, produces decorative coasters created using 100% natural sandstone mined in the southwestern U.S. The Company wanted a display that could merchandise a large variety of designs in an appealing and convenient format.
Thirstystone turned to RS Resources in Phoenix, AZ to produce this all natural wood fixture, which mirrors the decorative appeal of the product.
The fixture holds 120 coaster sets, with 60 facings. The Impressions line topper holds 128 individual coasters with 16 facings. The top shelving provides additional space for displaying holders or other product. The bottom of the fixture has a cabinet for extra inventory. According to Bill Harryman, Marketing & Sales Coordinator, this dynamic point-of-sale display makes marketing and inventory easy and efficient.
Display Shows Technistone Counter Surfaces
TM Supply Companies is using this attractive countertop display to promote its line of Technistone counter surfaces. The display is designed to educate the consumer and show counter surface samples made with Technistone.
The countertop display was produced using acrylic, a Technistone base, 4-color printing and product samples.
The Technistone Display was produced by Tempo Creative, Inc., a p.o.p. display company located in Cave Creek, AZ.
Pyrocool Display Promotes Product Introduction
This Pyrocool 12 count floorstand/power wing is helping to promote the availability of a new convenient, easy to store can. The display had to convey that Pyrocool, a fire suppressant used to extinguish industrial fires, provides safety combined with convenience. The unit also had to remain within mass merchant size specifications.
The display merchandises the product with significant visibility of the eye-catching product packaging accompanied by an attractive display of color. The effective use of strong red and orange flames on the black background grab the attention of the consumer.
The display is litho-lam E-flute corrugated, four color process plus aqueous varnish. It has a relatively small footprint and can be used as a power wing should the retailer not have the floor space.
This Pyrocool floorstand-power wing was produced by Menasha Display Group, Philadelphia, PA.
Chesapeake Features Wall Border Display Program
Chesapeake Corp. offers this wall border spinner rack display to 2,000 paint and wallpaper stores throughout the U.S. through its distributor, Blonder Home Accents.
The display is designed to hold the top 18 designs out of any one collection in a small amount of space.
Border collections featured range from the new Peace and Plenty to Chesapeake Kids to Country Lodge and Nautical. The program is very flexible and collections can be changed easily.
“We can tailor the display to any look,” said Thomas Quinn, V.P. of Sales, Chesapeake Wallcoverings, “and the spinner rack allows you to see each of the border designs featured as part of the 18 skus.”
Better Homes & Gardens Join Forces With Home Depot For Multi-Channel Promo
Better Homes and Gardens is conducting its 2004 Better Home Better Living Contest, presented exclusively with The Home Depot. The program will be supported by a multi-channel marketing program that includes a series of co-branded in-store “how-to” clinics to be held at all 1,460 Home Depot stores nationwide.
The Better Home Better Living Contest recognizes a full range of home improvement projects and invites consumers to enter their project for judging by a panel of top experts and Better Homes and Gardens editors. There are 20 judged categories, including: Best New Home; Best Remodeling; and Best Do-It-Yourself Project. The grand-prize winner will be awarded $25,000 and a Dodge Durango; one runner-up will be awarded $5,000 cash and $25,000 in Broyhill furnishings. Individual category winners will be awarded $1,000 each.
“This partnership embodies our commitment to offer customers the best in home improvement know-how through multiple channels,” said John Costello, Exec. V.P. Merchandising & Marketing for The Home Depot.
Westinghouse Introduces EyeSaver Light Bulb
Westinghouse Lighting has introduced the Eye Saver light bulb. The bulb has a unique chrome top, which reflects light onto work surfaces, providing 40% more surface illumination compared to a standard incandescent light bulb.
The Eye Saver intensifies light levels while reducing eye strain and diminishing glare with its frosted finish. Eye Saver can be used in standard table and floor lamps.
Keurig Debuts Single-Cup Coffee Brewer
Keurig, Inc. has introduced a single-cup coffee brewing system for the home. The company previously offered a single-cup coffee brewing system only to offices. Keurig’s single-cup brewing system lets people brew a cup of gourmet coffee in less than a minute without the hassle of grinding beans, measuring coffee, handling filters or cleaning up. “This is the next leap forward in the evolution of coffee brewing” said Nick Lazaris, CEO of Keurig.
Marketing Communications offers an indoor pallet sign display. The stand is made from tubular steel and is fully adjustable from 48" to 72" in height. The sign panel has two channels. The bottom channel accepts spiral bound numeral tablets and the top channel holds promotional messages. For more information, contact Marketing Communications 4334 Brockton Dr. SE, Grand Rapids, MI 49512; (Tel) 800-942-9225, (Fax) 888-942-2647, (Web Site) www.gomci.com.
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