First-Of-Its-Kind Wind Power Card Sells At Whole Foods
The Wind Power Card, a first-of-its-kind product, is now selling at Whole Foods, allowing shoppers to purchase wind energy credits at the checkout counter.
Produced by Renewable Choice Energy and introduced exclusively at Whole Foods market stores, the Wind Power Cards enable consumers to buy certified wind energy credits equivalent to a household’s average monthly electricity consumption. Activated on purchase, the cards help support the development of renewable energy nationwide.
“Wind Power Cards offer consumers an opportunity to ensure that the energy they take from the grid is replaced with clean, renewable energy derived from wind power,” said Quayle Hodek, CEO of Renewable Choice Energy.
Bosch Supports Energy Savings Event With P.O.P.
Bosch home appliances is offering a rebate program for its front-loading Nexxt Washers.
The rebates are designed to cover up to ten years of the appliance’s energy costs. The Company is offering a $110 rebate with the purchase of a Nexxt 500, 700, DLX or Platinum Series washer; a $100 rebate on a Nexxt 300 Series washer and an $89 rebate with the Nexxt 100 Series washer.
“This Bosch Nexxt Laundry rebate program communicates that owning one of our efficient products results in long-term savings,” said Franz Bosshard, CEO. “The Nexxt Laundry system has been impressing consumers with its unrivaled energy and water efficiency. And now, it will also pay its own energy bill!”
Bosch will support its Energy Savings rebate program with point-of-purchase materials
MiracleGro LiquaFeed Display Encourages Product Trial
Scott’s wanted a display that would give consumers the opportunity to “touch and feel” its MiracleGro LiquaFeed. The display also had to be able to endure the “harsh” environment of Home Depot retail garden centers, which often include outdoor locations.
The display was constructed to be durable. The streamlined design featuring curved sides, allowed for minimal interference with the product on-shelf, but still allowed adequate space to communicate key messaging.
The display came with the actual “feeder” tethered to the display backer, making it easy for store personnel to put into place.
This Scott’s MiracleGro LiquaFeed Display was created by New Dimensions, Inc., Melville, NY.
Harden Home Studio Helps Shoppers Select Furniture
The Harden Home Studio is an efficient 1,000 sq. ft. store within a store, designed to help customers choose from a wide selection of the manufacturer’s upholstery and wood furniture styles.
A comfortable workstation that includes catalogs and other shopping tools sits amid a display of wing chairs, dining tables and entertainment armoires.
Each Harden product is poised for tire kicking, test drive and most importantly, for custom design inspiration.
The new Studio concept was conceived by GRID2 International, a New York City-based design firm.
Employing lighted, self-serve information kiosks and easy access to fabric swatches and wood samples, GRID2 deconstructs the selection process into a series of steps, beginning with customer-preferred styling and ending with the furniture’s finishing touches.
Watt Stopper Displays Vacancy Sensors
Watt Stopper/Legrand has created the first family of vacancy and occupancy sensors designed for the home.
The new Watt Stopper sensors give homeowners a simple way to save energy by automatically turning lights off in empty rooms, thus making ordinary home lighting more green and eco-friendly.
The sensors replace wall switches in bathrooms, bedrooms, hallways and other rooms. With vacancy sensors, users press the button to turn lights on; with occupancy sensors, lights turn on automatically when someone enters the room. Then after the room is vacant, lights automatically turn off.
This eye-catching corrugated display explains the benefits of the new product in a humorous way. The header asks, “Who Left the Lights On?” and features a cut-out of a young boy.
Sterling Promotions
New Magnolia Stores Feature Lifeware Entertainment Experiences
The new Magnolia stores recently opened in Santa Monica and Santa Clara, CA, are the first consumer retail showcase for the Lifeware digital entertainment and automation solution. Inside these state-of-the-art stores is a fully integrated home designed with Lifeware, which allows consumers to control how they enjoy their digital content, as well as control their lighting, HVAC, security and other subsystems through a single interface.
At the new Magnolia stores, consumers can interact in a number of different Lifeware experiences representing multiple zones throughout the home. Lifeware will be controlling the stores’ Media Room, Media Bar, Home Office, Equipment Closet and Front Door experiences.
“The presence of Lifeware in retail locations provides an opportunity for homeowners to test drive home automation and distributed digital entertainment in the prefect environment,” said Steve Cashman, Exceptional Innovation’s V.P. Sales.
Boomers And 50+ Customers Planning Home Improvement Projects
A majority of those 50 and older want to stay in their current homes for the foreseeable future and plan improvements or a remodel during that time, according to a study conducted by Focalyst for The Home Depot. Life events common to the 50-plus population-retirement, the birth of a grandchild, caring for an elderly parent, an adult child moving home-often are triggers for projects to improve home comfort and functionality in anticipation of spending more time at home enjoying hobbies and entertaining friends and family.
Key home improvement findings for consumers 50 and older include: 60% expect to live in their current residence during the next five years. 65% plan to remodel or improve their home. 42% of all home improvement projects will be done by outside contractors.
Melitta Smart Mill & Brew Features MSN Direct
The Melitta Smart Mill & Brew with MSN Direct is the first coffee maker to display real-time weather information. Incorporating Microsoft’s Smart Personal Objects Technology (SPOT), the coffee maker detects weather conditions through MSN Direct and brews coffee from either whole beans or ground coffee.
“This is a fun, new way to get weather with a quick glance,” said Eric Lang, General Manager of the SPOT initiative at Microsoft.
Breville Kitchen Appliances Launched In U.S.
Breville, a worldwide leader in high-end home appliances, is launching the brand in the U.S., backed by a $5 million “Counter Thinking” themed marketing campaign. The line will include the Breville Espresso Machine, and the Breville Citrus Press.
In addition to a “Counter Thinking” themed print and TV campaign, developed by Kastner & Partners, Santa Monica, CA, “Counter Thinking” images will be featured on point-of-sale materials.
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