Coleman PowerStation Installed In Home Depot
Coleman developed a merchandising program to support the launch of its Coleman PowerStation generators in Home Depot.
The program consists of two different units, similar in construction; an In-Line version installed onto the pallet racks and a version that is installed in Home Depot’s Tool Corral section.
The unit is constructed with materials that withstand the Home Depot environment and convey the quality and durability of the Coleman brand.
Display Systems, Inc., a Maspeth, NY-based full-service merchandising agency, was responsible for the design, development, manufacture, and customer service of this program.
Luxury Bath Systems Features Interactive Kiosk
Luxury Bath Systems, a network of one-day bathroom remodeling franchisees, is rolling out an interactive home remodeling kiosk. The kiosk, which utilizes the latest DVD technology, offers consumers high-resolution video presentations that educate consumers about Luxury Bath Systems’ One Day Bathroom Remodeling.
Davis Glassberg, President of the Bensenville, IL-based company, said, “We feel this unique marketing vehicle will not only provide consumers nationwide with information on the installation process but also give them a chance to see what real-life Luxury customers have to say about their experience with us.”
The interactive kiosks will be installed across the country in shopping malls, showrooms, home improvement shows and high traffic retail locations such as banks and grocery stores.
FIGI Features Rustic Garden Display Program
FIGI, San Diego, CA, is using this decorative wrought iron display rack to showcase its Rustic Garden collection of desk accessories and candlesticks.
The architecturally-inspired display provides a rich, romantic garden look in the store.
Products merchandised in the Rustic Garden Display include a selection of candelholders, candelabras, card holders, clocks, lamps, letter holders, pencil cups, picture frames, votives and switchplates.
FIGI products are sold in stores such as Hallmark Cards, Home Depot, Garden Centers, and Fred Meyer.
Ryobi Introduces New Look For Power Tool Displays
Ryobi Technologies has introduced a new look for its power tool packaging and point-of-purchase displays featuring bright, bold colors that are eye-catching and memorable. The new look is designed to provide clear user benefits as well as appeal to do-it-yourselfers and serious woodworkers who expect more from their power tools.
Ryobi is now shipping its cordless, corded and benchtop power tool to Home Depot and other home centers in the new packaging along with the distinctive p.o.p. displays.
Honeywell Debuts Thermostat Display
Honeywell Consumer Products wanted to generate incremental sales of its programmable thermostat in Home Depot stores by providing an appealing merchandiser, which attracts and reinforces its reputable brand name. This 36 count pre-packed merchandiser is shopable from more than one side to allow island placement in the power aisle.
By combining two common trays (pre-packed) positioned on a base with sign packed flat, this display arrives at Home Depot with very little set-up required. The Honeywell logo positioned upon a black background is easily identifiable from a distance, attracting consumers in the market for a thermostat. With its black and red contrasting colors and dominant Honeywell logos, this display creates a support vehicle that reinforces the Honeywell name as the leader in home thermostats.
The Honeywell Thermostat Display was developed by Great Northern Display Group, Racine, WI
Home Improvement Industry Growing
Home Improvement product sales for 1999 reached $162.9 billion, a 9.5% increase over the previous year, according to a report from the Home Improvement Research Institute (HIRI). Over the next five years, HIRI is anticipating an average growth rate of 4.2%.
Although the Baby Boomer population is wealthier than any population group before them, they tend to buy fewer do-it-yourself products. There is a growth instead in the “buy-it-yourself” market, where, boomers choose the items and have the project done for them. Baby boomers are credited with fueling the growth of the industry over the last 25 years, changing the nature of DIY projects, and playing a major role in the rise of the home center outlet.
Convenience is making home decor a busy industry segment. Before shoppers had to go to a specialty store for home decor items. Now you can find these items in a home improvement store. Displays are customer friendly, too, with kitchen and bath designs, and room settings.
New research from the HIRI shows females are buying more products and getting involved in more projects at a faster rate than males. In 1999 the number of women purchasing products reached an all-time high of 37.6% and men were at an all-time low of 62.4%. The most popular project among women is painting a room (30.5%).
Consumer Market For Candles And Accessories Totals $2.2 Billion
The consumer market for candles and accessories totaled $2.2 billion in 1999, as more than 80% of adult Americans purchased candles and accessories in the past year, according to “The Candle Report” from Unity Marketing.
In 1999, candles posted a 7% increase overall, up from $2.1 billion in 1998. Consumer sales projected to reach nearly $3 billion by 2003. Key to the growth in the candle category has been the expansion of candles into the mass merchant and grocery store channels. Men represent a significant market segment among candle purchasers with 78% of all men surveyed reporting they bought one or more candles in the past year. In addition, scented candles are the backbone of the industry, with nearly 3/4 of all candle purchases being scented candles. According to the report, people are buying candles for a variety of reasons, from home fragrance, to decoration, to stress relief and gift-giving.
Soot-Free Pure Candles Enter Candle Industry
Soot and smoke from candles have always caused dirty build-up on interior surfaces, and recently this has become a major health concern, according to The Companion Group, which is launching a line of soot-free candles.
The soot-free Pure Candles come in 12 different colors and scents, and 11 different sizes.
Tide Rapid Action Tablets
New Tide Rapid Action Tablets provide the same level of cleaning as Tide in quick and easy tablet form without mess or dosing worries. “We are pleased to offer consumers trusted Tide performance in tablet form and create an entirely new segment in laundry, complementing liquids and powders,” said Craig Bahner, Marketing Director, U.S. Laundry, Procter & Gamble. “
RotoZip Launches Power Tool Designed For Women
RotoZip Tool Corp., Cross Plains, WI, has launched Solaris, the first power tool designed specifically for women. The new Spiral Saw power tool is a smaller, more compact version of the original model and features a trendy bright red color.
Bob Kopras, CEO of RotoZip Tool, said, “We’re acknowledging women’s involvement in the home repair industry and their need for a more compact tool better suited for smaller hands that doesn’t sacrifice performance.”
Wizard Scented Oil Launches
Wizard has introduced Wizard Scented Oil to its family of air care products. The user can control the strength of the fragrance using the five adjustable fragrance-level settings.
This product uses a warmer unit (plugged into an electrical outlet) to heat a wick inside a fragrance bottle. The wick in turn heats the oil, carrying the fragrance throughout the room.
Because the fragrance is oil-based, it lasts longer than traditional air fresheners.
Benjamin Moore Wire Display
Benjamin Moore required a display with a minimum foot print that would present a full-product load of caulking product from tubes to small and large sized plastic containers. The unit was designed so that it would function as a back wall or an island display. The versatile wire and tubing display was created to hold a volume product load for the independent retailer. The display features high visibility created by the multi-colored screen header and the vertical corner signs. Electrostatic powder coated finish supports longevity and durability. According to Benjamin Moore spokesperson, Maureen Fluker, the display is of outstanding quality and has shown retail movement of products above their expectations and forecast. The Benjamin Moore Wire Display was created by E-B Display Co., 1369 Sanders Avenue S.W., Massillon, Ohio 44648.
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