Tupperware Kiosks Placed In Kroger And Fry’s Stores
A broad selection of Tupperware products are being sold at Tupperware kiosks in 19 Kroger stores in Ohio and Kentucky, as well as six Fry's stores in the Phoenix, Arizona area.
The kiosk placement is part of an agreement between Tupperware and The Kroger Company, one of the nation’s largest retail grocery chains.
“We at Tupperware are pleased to partner with Kroger, a market leader in the retail grocery industry,” said Rick Goings, Chairman and CEO of Tupperware Corporation. “The partnership with Kroger will bring outstanding products to consumers, in places that they frequent, while providing new opportunities for our independent Tupperware consultants to reach an expanded audience.”
Local independent Tupperware sales consultants will staff the in-store product areas and provide customers with product information, recipe ideas and timesaving tips.
H.B. Ives Modular Display Featured In Home Depot
The H.B. Ives Hardware Division of Schlage Lock Company needed a fresh look for its Home Depot placements. Mark Novak & Associates, Park Ridge, IL, created this modular display program that allows for 4', 8' or more “sets.”
The display can merchandise any number of products including pegged items and bulk stock items in an adjustable bin system. The rich setting for the product, along with the display’s shopability, modularity and set up times, have all been well received by Home Depot.
Tupperware And Target Announce Strategic Alliance
Tupperware Corp. and Target stores have announced a partnership to sell Tupperware products in SuperTarget stores. A special selection of approximately 50 Tupperware products will be available this fall at Tupperware product areas within all 62 SuperTarget stores nationwide.
“Three years ago Tupperware promised to re-invent direct selling and the in-home party through its Integrated Direct Access strategy,” said Rick Goings, Chairman and CEO of Tupperware Corporation. “We are pleased to enter into this new strategic alliance with Target Stores to bring this added value and access to new consumers.”
“SuperTarget is pleased to be the first national retail outlet to provide Tupperware products and services to its guests,” said Gregg Steinhafel, President of Target Stores. “Target is known for its assortment of unique and exclusive merchandise, and our alliance with Tupperware reinforces this commitment to offering leading trends.”
Swiss Army Flagship Store To Open
Swiss Army Brands plans to open a flagship retail store in New York City that will serve as a visual showcase for the full-range of company products, including Victorinox Original Swiss Army Knives, Swiss Army Watches, Victorinox Travel Gear and the new Victorinox Apparel Collection. The flagship retail store will give consumers and retailers an opportunity to experience the brand in an environment that reflects the core qualities of Swiss Army Brands’ products.
“We see this flagship as an opportunity to display the full range of our products under one roof and to showcase the core values of our brands,” said Jeff Turner, President of Swiss Army Brands.
The launch this year of the Victorinox Apparel collection has given Swiss Army Brands the ability to equip its active, urban professional consumers from head-to-toe. This complete product offering gives Swiss Army Brands a solid rationale for displaying the brand under one roof.
Home Accessories Propel Gift Industry
The most important news in gifts this year is the trend toward home, according to Stevens, PA-based Unity Marketing’s latest research report on the gifts industry, “The Gifts and Decorative Accessories Report 2001.” The gifts industry grew by 5% in 2000 to reach $55.7 billion at retail. Out of five product categories, including home decorative accents, general gifts, collectibles, stationery, and greeting cards and seasonal decorations, the home accents category posted the largest gains in the 2000 sales year, rising 11% from $14.9 billion in 1999 to $16.5 billion in 2000.
“The home market today is shifting from a functional orientation to a fashion business,” said Pam Danziger, President of Unity Marketing. “Rather than buying major furniture pieces, consumers are changing their décor through accessories, and decorative items. The gifts industry is responding to this market shift as they present more fashionable home accent pieces priced for impulse purchase.”
More consumer discretionary spending is being captured by national retail chains targeting the consumer’s home decorating passion. These specialty chains are leaving the traditional furniture stores marginalized as consumers demand more relevant home shopping experiences. “Besides home accents, these stores also offer a wide selection of gifts, making them a destination to satisfy a wider range of shoppers’ needs,” said Danziger.
The future of the gifts and home accents market is positive, Unity Marketing predicts. “As their lives become more dependent upon technology, consumers will seek out gifts and decorative products, which will help ground them in the real world,” said Danziger.
Women Are Fixing Up America’s Homes
These days, men aren’t the only ones prowling the tool aisle. According to the Sears Craftsman-Roper Starch study, the majority of women consider themselves to be fairly experienced “do-it-yourselfers” and three out of four use their own tools to get the job done.
Women aren’t taking on home improvement projects because they think their husbands or significant others aren’t up to the task. The majority of women tackle their own pet projects because they are capable of doing so, can save money and get a kick out of getting it done themselves. Reflecting a new confidence in their abilities, 37% of women say they are more likely to take on home improvement projects today than five years ago.
“This study shows that more women are jumping into home improvement projects because they want to, not out of necessity,” said Yvette Santana, Brand Manager for Sears Craftsman.
While most women do own some tools, they often find themselves lacking exactly the right tool at the right time. Reflecting their resourceful nature and need to “get the job done,” most women have been forced to make a creative substitute when they don’t have the perfect tool on hand.
Empty Nesters Reinvesting In Their Homes
The American Furniture Manufacturers Association (AFMA) surveyed parents whose children have moved out and learned that nearly half of America’s empty nesters will renovate their current homes, purchase a new home or splurge on a vacation home.
According to the research, one out of four empty nesters will renovate their current home, with upgrades that include a trend toward purchasing higher quality home furnishings that were considered impractical with children at home and limited budgets. Some 78% of those surveyed have their eye on a “dream” piece of furniture. When it comes to renovation, new living room furniture is first on the list, followed by a makeover of Junior’s old room. The research shows that children's bedrooms most likely will become a library, hobby studio, guest room, home theater or home office. Other top rooms targeted for improvement include the master bedroom, dining room and family room. While most empty nesters opt to stay put, 25% will buy a new home.
Yankee Candle Extends Brand To Bath Line
The Yankee Candle Company, Inc. is extending its candle brand to personal care products with “fragrances you can feel.”
The new line, called Yankee Candle Bath, is being introduced in all Yankee Candle retail stores throughout the country this fall. The new product line includes liquid hand soap, hand lotion, body lotion, shower gel and milled soap. Each Yankee Candle bath product is scented to match favorite Yankee Candle fragrances.
Simmons PetCare Bed Launched
Simmons Co. and its licensee Pet Goods Mfg. & Imports, have launched the Simmons PetCare bed. According to Tracy Underwood, Simmons Program Manager for the PetCare line, “The Simmons PetCare line will provide a comfortable bed for the pet and allow the owners to sleep undisturbed.” The PetCare beds are unique among pet bedding, featuring Simmons’ patented Pocket Coil technology and dual density foam-the same design that helps human consumers sleep better.
Red Cell Battery Display Merchandises Batteries From NASCAR
This Red Cell Battery Display packs a powerful punch with its fire engine red graphics. It features changeable information channels on three sides as well as the header. The wire and metal unit features an extended scanner bar that identifies product size and price. It rotates on its base and also contains hidden wheels. The Red Cell Battery display was created by Display Creations, Inc., 1970 Industrial Park Road, Brooklyn, NY 11207.
Heavy-Duty Roll-Around Merchandiser
The design objective of this auto parts retailing “workhorse” was to provide durability, versatility and mobility. The fixture is designed to be easily customized to merchandise a variety of featured automotive products. Such items as washer fluid, antifreeze or motor oil can be loaded and positioned for maximum visibility. Related merchandise can be displayed at each end of the unit to achieve even greater impulse sales. The basic framework is 1" x 2" rectangular steel tubing. Wire grid panels with optional snap-on metal hooks or wire shelves mount on each end of the tubing frame. The unit sits on heavy-duty 4" locking casters and is topped by a height adjustable 5" x 24" sign frame. Currently, 1000 units are being produced ad shipped to a major U.S. auto parts retail chain. This Heavy-Duty Roll-Around Merchandiser was created by Thorco Industries, Inc., P.O. Box 110, Lamar, Missouri 64759.
Quick Back™Scan Hooks With Labeling
A new line of Quick Back™ Straight Entry Scan Hooks offers more versatility with labeling options for plain paper labels or traditional adhesive labels. The label holder styles can come from four popular mount systems including Flip Scan, FISH™ Tip, metal plate and Southern-Imperial-eight-angle styles. There is also a choice of color-coded plastic or embossed metal backplates. Straight entry allows easy insertion and removal of full or empty hooks in tight places, under shelves or within fully loaded displays. For more information, samples or a full color catalog, contact Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702.
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