Counter Display Features Waterpik Showerheads
This department store countertop showerhead display holds four Waterpik showerheads and features graphics and text aimed at showing showers as relaxing and rejuvenating.
The display helps drive volume and communicates to customers that Waterpik is in the showerhead business. The display provides an imperative means to help the customer locate the products.
The Waterpik showerhead display was produced by Mechtronics, Inc., a point-of-purchase display company located in White Plains, New York.
Leviton Features Wall/Counter Dimmer Demonstrator
The objective of this display was to provide a ‘Hands On’ unit that would encourage the consumer to test various style lighting control devices before making the proper selection.
In addition to the dimmer demonstrator, a companion multi-use merchandiser was provided to showcase additional featured dimmers. Leviton has reported increased sales and positive feedback from distributors for this promotion.
The Leviton Wall/Counter dimmer Demonstrator was created by The Display Link Incorporated, a Babylon, NY-based display firm.
TouchPoint Home Launches Interactive Kiosk
TouchPoint Homes, LLC, offers a touch-activated kiosk to help real estate professionals promote their listings and generate sales leads within local shopping malls.
Businesses affiliated with the real estate industry can also utilize the kiosk to promote their product and service offerings. TouchPoint recently installed its first kiosk in the Pheasant Lane Mall in Nashua, New Hampshire.
“The kiosk provides a valuable opportunity for Realtors to establish a presence at shopping malls within their communities, while also generating more sales leads at a much more cost-effective rate than if they were relying on newspaper ads or space within the local real estate books,” said Ed Goulding, Founder of TouchPoint Homes. “While consumers generally rely on a Realtor to help them find and buy a home, the kiosk provides a relaxing, no pressure environment for homebuyers to browse local real estate offerings.”
Weber Display Launches New ‘Q’ Grill
Weber is using this display to introduce its new “Q” grill. The display had to be sturdy enough to withstand the rigors of garden centers, hardware stores and mass merchandise environments.
A semi-permanent display with customizable elements was found to be the most cost effective solution for Weber. The display is constructed of corrugated that is reinforced with wood components. It features coated MDF shelves that are affixed to the sidewalls with screws. The sidewalls are printed two colors, UV coated for moisture resistance. The display is shipped knocked down and takes 10 minutes to assemble. Interchangeable graphics are included to customize the display for specific promotions.
This display was created for Weber Grills by Great Northern Display Group, based in Racine, WI.
Display Launches ‘Little Buggers’ Gardening Products
This floor display was used by the Joseph Stern Co. to introduce a new line of children’s gardening tools and accessories through K-Mart stores in the South Eastern U.S.
The triangle shaped pallet display with a colorful header helped support the product introduction with good sell through achieved as a result. The display holds a large volume of product in a minimum of floor space.
This “Little Buggers” display was produced by Archbold Container, a point-of-purchase display and packaging firm, located in Archbold, Ohio.
Home Improvement Study Reveals Increasing Number Of Do-It-Yourselfers
Consumers are more likely to take on home improvement projects themselves, according to Vertis, a leading provider of targeted advertising and marketing services. In 2000, 38% of adults surveyed stated they are the home improvement decision makers who do the work themselves; this number increased to 47% in 2004.
“The increasing number of large home improvement stores that offer products for minor and major repairs are enabling adults across different age groups and incomes to take on home improvement projects,” said Therese Mulvey, Vice President, Marketing Research at Vertis. “This motivates adults to learn new skills and allows them to be in control of their investment.”
Additional findings of the home improvement study include: In 2004, 38% of women surveyed reported they are the home improvement decision makers who do the work themselves, compared to 30% in 2000. 58% of men stated they make the decision to do a home improvement project and do the work themselves, compared to 30% of men who make the decision and have someone else professionally do the work.
Of the older Baby Boomers (1946-1955) surveyed, 52% make the decision and do the home improvement projects themselves, compared to 37% who make the decision and have a professional do the work.
For Generation Y (1977-1994), 42% surveyed said they make the decision and do the work themselves, versus 23% who make the decision and have someone else professionally do the work for them; however, almost 40% of Generation Y said they are not responsible for the home improvement decision.
Sterling Promotions
Americans May Be Cutting Back On Super Sized Living, Shows Lowe’s Survey
Americans May Be Cutting Back On Super Sized Living, Shows Lowe’s Survey
Over the past three decades, the square footage of new homes has increased by approximately 55% from 1,500 in 1970 to 2,330 square feet today. According to a recent survey conducted by Lowe’s and Harris Interactive, homeowners are split over how much space is enough. Nearly half (46%) of all homeowners admit to wasting up to half of their home. The flip side (42%) feels they have no wasted space.
“It’s really about quality versus quantity,” said Melissa Birdsong, Trend and Design Director for Lowe’s. “Americans want homes more manageable in size to reduce upkeep, lower utility costs and ease the burden of furnishing. They want all of this without sacrificing unique design, quality building materials and luxurious upgrades.”
According to the Lowe’s survey, a majority (33%) believes every family member should have their own room, and 17% believe they need at least one more bedroom than they have children. 18% say they require two or more living spaces, such as a living room or a recreational room. 16% say homes should have one bathroom for every two bedrooms.
When buying a new home, 41% said they would be willing to do a great deal of work, such as major remodeling, to make their home more personalized.
Holiday Home Decorating Season Picks Up In Fall, Reports Unity Marketing
From Autumn through Christmas, consumers will spend about $10 billion buying new decorations to brighten family holiday celebrations, according to Unity Marketing’s new study, Holiday Decorating Report 2004, which studies the decorating and purchase behavior of consumers.
Christmas/Chanukah is the holiday associated with the most decorating, celebrated by 91% of Americans who spend $7.6 billion for new decorations.
Halloween is the second most popular decorating holiday, with two-thirds of consumers spending $1.5 billion on new decorations. Thanksgiving is third, celebrated with decorations by 60% of consumers and about $1 billion in total spending. Halloween and Thanksgiving budgets are fairly modest, with the typical decorator spending about $40 for each holiday. Christmas, by comparison, will account for about $120 in decorations spending.
Scentstories By Febreze Home Fragrance Debuts
Procter & Gamble has introduced a new way to experience scent in the home. With the touch of a play button, Scenstories by Febreze enlivens the home with the multiple scent experience of a real environment (like a garden or beach). This specially designed disc player lets the consumer select a Scentstories disc just like they would choose a music CD.
Like a CD, each Scentstories disc includes different tracks that rotate to refresh and reawaken the senses.
KitchenAid Debuts ‘Pink’ Products For Cook For Cure Initiative
As part of its Cook for the Cure initiative, KitchenAid has created four pink kitchen essentials that generate a donation for the fight against breast cancer with each purchase.
The products include the pink KitchenAid Blender, Coffee Mill, Tea Kettle and Stand Mixer, available at retailers nationwide. To date, Cook for the Cure has raised more than $2 million for the Susan G. Komen Breast Cancer Foundation.
Midway Display, Inc. offers the Corr-Caddie, the newest item added to the company’s stock components. It offers great mobility for corrugated merchandisers. It is available in various sizes to fit your product needs. Shown is the Corr-Caddie as used by Sleep Innovations.It provided the mobility needed for its Memory Foam Mattress. The unit gave Sleep Innovations the ability to roll the 115 lb. Mattress with ease to the checkout counter, then out to the delivery vehicle. For more information, contact Midway Display, Inc., 6554 S. Austin Avenue, Bedford Park, IL 60638.
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