Nelco Merchandising Center Displays HandiTies
The Nelco HandiTies Merchandising Center for cable ties is a stackable, double-face unit that can display 250% more product than conventional jar displays and provides easy access for customers.
Most importantly, it features patented storage trays with separate compartments to keep each cable tie organized by size and eye-catching fluorescent color.
Supplied with a header card with full-color photographs showing the many uses for cable ties around the home, garden, and boat, the Nelco HandiTies Merchandising Center holds over 100 trays in two stacked units which are easy to re-stock.
The cable tie trays each contain 300 4"- and 200 8"-cable ties in 5 fluorescent colors.
Sherwin-Williams ProBuy Floor Merchandiser
This display is used at the front-end of Sherwin-Williams stores nationwide and is targeted to professional paint contractors.
The display features items that are promoted in Sherwin-Williams ProBuy magazine.
The display has become popular with the DIY customer as well as contractors. An added benefit of the design is casters that make the unit portable. Color coding creates definition for contractors and DIY customers.
The Sherwin-Williams ProBuy Floor Merchandiser was created by Visual Marketing Inc., a Chicago-Il-based point-of-purchase display and promotion firm.
LaMotte Offers Insta-Test Water Test Center Display
LaMotte Company, Chestertown, MD, is offering swimming pool and spa supply retailers this attractive Insta-Test Water Test Center Display, to help promote its fast and accurate water test strip for swimming pools.
The Water Test Center allows retailers to merchandise the entire line of blister-carded Insta-Test strips along with economy DipCell test kits.
The space-efficient, vibrant merchandiser holds up to 100 units of product and its dimensions are 65" tall, 18" wide and 14" deep.
The durable display offers prominent brand identification on all sides. The merchandiser also highlights LaMotte Company’s offer of free 24 hour/7-day-a-week internet tech support.
Home Depot Celebrates Hispanic Culture With Colores Origenes Paint
The Home Depot has launched a new Hispanic color paint palette named Colores Origenes, which captures the richness of colors influenced from Latin America. “Research shows that painting is one of the most common home improvement projects undertaken by Hispanic consumers,” said Tom Taylor, Exec. V.P., Marketing, The Home Depot. “It was a natural fit for us to create a color palette to celebrate the richness of Hispanic culture.”
Advertising for the new color palette will be featured in Spanish while signage and promotional materials in The Home Depot stores will be bilingual.
New Canadian Tire Flagship Store Opens
Canadian Tire has opened its 63,000 sq. ft. flagship store in downtown Vancouver, where customers can get everything they need for their home, car and leisure activities. “This flagship store is unlike any other Canadian Tire store and is a great example of how we used an innovative design to offer our customers in the urban market a unique shopping experience,”said Mark Foote, President, Canadian Tire Retail.
The store boasts West Coast-inspired interior features, such as hardwood floors and shelving, an expanded home décor area, a roof top Garden Centre, and West Coast art With 55,000 products under one roof, the store features expanded product assortments in home décor, sports and leisure, footwear and apparel, cleaning products, storage and r-t-a furniture. The store features an Automotive Service Centre for all auto repair needs and a stylized waiting area with leather chairs, plasma TV screens and remote laptop access.
Sterling Promotions
Paint & Wallcoverings Industry Report
The market for residential paints and wall coverings has maintained continuous growth and has exceeded $9 billion, according to The U.S. Market for Paint and Wallcoverings report from Specialists in Business Information (SBI), a division of MarketResearch.com.
Paint marketers are looking to popular culture to build brand image and increase product awareness. Manufacturers have entered into licensing agreements with popular home improvement shows, such as ICI Paints’ alliance with This Old House to produce a new line of paints under the ‘This Old House’ name.
“Home make-over television shows have given a lift to the paint industry,” said Don Montuori, Publisher of SBKI. “Many homeowners have been inspired to spruce up the homestead by these shows, and one of the most accessible jobs is giving rooms a new coat of paint, or putting up new wallpaper.”
Leo Burnett Reports On Male Myths
Leo Burnett Worldwide has unveiled the results of a proprietary global study on men’s attitudes and values called, “Metros Versus Retros: Are Marketers Missing Real Men?”
The study debunks some common male myths. Chief among them: Men may be more sensitive than we give them credit for. The greatest insult to a man, according to those surveyed, is that “he’ll never amount to anything” (29%), followed by “everyone laughs behind your back.” Men may be less interested in money than happiness. Study participants overwhelmingly said they’d rather have a job they love (73%) vs. a job that pays well (27%). 60% of men aren’t concerned with defining themselves as “Metros” or “Retros.” Instead, they live by a more traditional set of standards for assessing their masculinity. Men are more focused on defining themselves in the eyes of other men, largely by seeking respect for success either in their professional or family life. The study dubs these men as Power Seekers and Patriarchs, respectively, and contends they are largely overlooked by marketers.
Based on the study, Leo Burnett offers several recommendations for marketers: Embrace Male Complexity-There’s more to men than stereotypes suggest. Anticipate Male Adaptation-Men are adapting all around the world. Let The Primal Man Out To Play-It’s okay to indulge a man’s sense of masculinity. Stop Looking In The Mirror Of Today-Consider how the changes in society are affecting changes in men.
Luxury Consumers Continuing To Invest In Their Homes
Over the past twelve months, approximately 6 million luxury consumer households or nearly 20% of the total affluent market (with income among the top 25% of households or $75,000 and above) either bought a new home or purchased a second/vacation home.
Unity Marketing’s latest survey among luxury consumers found that two-thirds were active in the home market in the past year, either buying a new home or expanding their existing home. Even more luxury consumers (69%) have major home plans in the coming year.
While the typical luxury consumer lives in a home nearly two times larger than the national average (3,153 sq. ft. vs. 1,708), a surprisingly small share of luxury consumer homes are equipped with the features typically associated with a luxury home. For example, while the majority of luxury consumers’ have fireplaces (65%) and home offices (64%), only 34% have a whirlpool or Jacuzzi, 27% have a luxury bathroom with top line features and only 26% have a gourmet kitchen with top line appliances.
“That presents a significant opportunity for home improvement spending,” said Pam Danziger, President, Unity Marketing. “If they don’t move up, many of the luxury consumers who stay put will invest in home improvements to bring their homes up to true ‘luxury’ levels.”
ACI Plastics has developed patented injection molds for the display of gift cards and envelopes. The displays have a unique stand-up feature to hold the last card in a slot upright. The displays can be customized for many types of applications, including floor and counter display models. For more information, contact A.C.I. Plastics, Inc., P.O. Box 8070 A, St. Louis, MO 63156; (Tel) 314-534-6503; (Web Site) www.aciplastics.net.
TM Shea Products has introduced P.O.P. InfoScrolls, which pull out and retract. InfoScrolls easily install off shelves, in pegged sections, off end-cap siderails and many more options. Add LED blinking lights, attach tear-off coupon pads, and place danglers/wobblers for down aisle. For more information, contact TM Shea Products, 984 Livernois Road, Troy, MI 48083; (Tel) 800-992-5233, 248-589-3272, (Fax) 248-589-1535, (Web Site) www.tmshea.com.
Lowes Encourages Child Safety With Mobile Marketing Tour
Lowes home improvement stores is using this double expandable 53' trailer as an interactive vehicle for children to learn safety. The interior is divided into rooms for children to walk through, learn and play.
The Lowes child safety mobile marketing vehicle was commissioned by U.S. Concepts, a New York City-headquartered sales promotion agency and built by Craftsmen Industries, Inc., 3101 Elm Point Ind. Drive, St. Charles, MO 63301; (Tel) 636-940-5847; (Web Site) www.craftsmenind.com.
Sherwin-Williams ProBuy Floor Merchandiser
This display is used at the front end of Sherwin-Williams stores nationwide and is targeted to professional paint contractors. The items featured on the display are synchronized with promotions featured in the Sherwin-Williams ProBuy Magazine which is issued every two months. The display features rollers, covers and brushes and the unit has also become popular with DIY customers as well as the contractors. Casters on the display make the unit portable so it can be wheeled into the back stock room for refilling. The Sherwin-Williams ProBuy Floor Merchandiser was created by Visual Marketing, 154 W. Erie Street, Chicago, Illinois 606l0.
Mr. Long Arm Ultimate Display and Wing Kit
This display was designed to increase awareness of new extension poles with their ergonomic shaped handles. The display features a variety of pole extensions which help make tasks easier. There is also an optional wing kit available which shows shorter extension handles. The display provides information and highlights the features and benefits of the product, educating the consumer. The Mr. Long Arm Ultimate Display and Wing Kit was created by Mark Novak and Associates, 6577 Avondale Avenue, Chicago, IL 60631.
Sterling Promotions
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