FireX House Display Puts Products Under One Roof
To coincide with National Fire Safety Month, Invensys Controls is offering a FireX House display to its electrical wholesale channel distributors, to help boost their sales of FireX smoke and CO alarms. In addition to providing an attention getting way to display products, the program also helps distributors maintain adequate inventory.
The display is a 22 square inch wide, 43 inch tall pallet featuring three shelves and full-color graphics, including faux wood grain finish, a shingled roof and a “chimney” product literature display.
“The FireX House Display is a great way for our distributors to promote brand awareness among both their customers and staff,” said Kathy Ellington, General Manager for Safety Products. “We’re excited to be able to offer this display in time for Fire Safety Month.”
Pratt & Lambert Features New Color Selector Display
Pratt & Lambert has introduced the Never Compromise Color Sample Selector, which provides customers with a two-ounce sample of pre-tinted paint to take home and “test” on their walls.
Samples cover a large two-foot square area, allowing buyers to experiment to ensure paint will match their décor. The Sample Selector offer customers the ability to choose from 288 colors from the Never Compromise Color System palette. Each sample is housed in a container that accommodates up to a two-inch paint brush, which highlights the superior flow and leveling of the paint. Finding samples is easy because every sample is labeled with the color name, color number and a color chip.
Tide Displays Simple Pleasures
New Tide Simple Pleasures incorporates naturally inspired scents into a detergent with amazing cleaning power.
The detergent will be available in three distinct varieties: relaxing Vanilla and Lavender, refreshing Water Lily and Jasmine, and romantic Rose and Violet.
“The demand for fragrant candles, perfumes and room fresheners proves that consumers are actively seeking out ways to incorporate scent into their lives,” said Randall Chinchilla, of Procter & Gamble. “Clearly, this detergent will change the face of fabric care.”
Special corrugated floor displays and counter displays will support the launch of the new Tide Simple Pleasures line. The displays show the new product and a women enjoying the fresh scent of clothing washed with Tide Simple Pleasures.
Kohl’s To Offer Food Network Products
Kohl’s and the Food Network have formed an exclusive licensing relationship to develop a Food Network-branded line of home goods, including cookware, dinnerware, kitchen gadgets, cutlery, pantryware and food storage, kitchen electrics and table linens.
This marks the first home merchandise launch for Food Network. In addition to offering new merchandise, Kohl's and Food Network will integrate marketing opportunities with Food Network programs and celebrity chefs.
“We are thrilled to bring the strength of Food Network into this new arena and believe that our relationship with Kohl’s will extend our brand into the marketplace in an exciting new way,” said Brooke Johnson, President, Food Network.
First Home Depot Fuel Location Opens
The first Home Depot Fuel store has opened in Acworth, Georgia, as the home improvement retailer continues to increase service offerings to professional and do-it-yourself customers.
The new Home Depot Fuel location, situated in front of the Home Depot retail store comprises a 2,700-square-foot convenience store, a filling station and a car wash.
The Home Depot has designed its Fuel stores with an eye on attracting business from contractors in addition to do-it-yourselfers and commuters. Home Depot Fuel is a new concept being tested by the Company.
Sterling Promotions
Vertis Studies Arts & Crafts Consumers
Vertis Communications has released its proprietary Customer Focus 2006: Arts and Crafts study, which reveals that 34% of adults get involved in arts and crafts because they feel passionate about their projects. Some 22% of adults surveyed are involved in arts and crafts because it is cheaper to make something, rather than purchasing at a store.
The study also revealed that 34% of women 18-34 and 33% of men 18-34 are passionate about their hobbies and projects. This is compared to 31% of women 35-49 and 39% of women 50 and older who feel passionate about their arts and crafts projects.
24% of men 18-34 and 23% of men 50 and older say they get involved in arts and craft projects because it is cheaper to make something versus purchasing at the store. 32% of men 35-49 get involved in arts and crafts projects by assisting their children with their school, camp or group projects compared to 30% of women 35-49 who also assist their children.
15% of women 18-34 have spent $201 or more on arts and crafts materials in the past 12 months. 12% of men and 12% of women 35-49 have spent $201 or more on arts and crafts materials in the past 12 months.
“Boomfluentials” Influence On Housing
As leading-edge boomers-the Boomfluentials-look ahead to life after 60, the country may be looking at a major churn in its housing stock, according to a survey released by Hanley Wood. Baby boomers will shape a new housing market as they have since they reached adulthood in the '70s, predicts Hanley Wood.
63% of those surveyed said enjoying their home is a slightly higher priority for life after 60 than spending time with their grandchildren. When asked which housing situation they would prefer for their retirement years, just one in five Boomfluentials said they would prefer to stay in their current home as it stands today (21%). In the study, four groups emerged; Buyers-- the largest group (35%) would prefer to buy a different or new home to get very close to what they want without spending the time and energy to build a brand new home. The Builders (17%) are the Boomfluential dreamers-they think big. This group is the most likely to upsize their home in retirement to meet all their wants and needs. The Remodelers (15%) like their current home and location but want to make changes and updates to turn it into their dream home. Although by no means afraid to spend money, this group is the most cost-conscience of the four groups. The last group is the Accumlators, (12%), those who plan to purchase a second home.
Consumers Spending More For Custom Framing & Wall Décor
Americans are spending more money to decorate their walls, according to a study on art and wall decoration by Unity Marketing. The total market for items that people hang on their walls has reached $49.6 billion, with the categories of wall décor (mirrors, wall hangings, wall shelves, decorative clocks and others) and custom framing, growing fastest in the four year period covered in the study.
In the past year, a majority of U.S. consumers purchased items in this category, with picture frames and wall décor being the most popular item bought. About one-third of Americans bought art in the past year and just under 20% purchased custom framing. With the explosion of digital photography and color printing, picture frames were the most purchased category included in the study. Nearly half of adult Americans made one or more picture frame purchases in the past year, with the average buyer spending $57.
Health & Wellness Concerns Driving Purchases Of Household Products
Consumers are purchasing household products that benefit their health and wellness, according to the latest study released by ACNielsen Global Services. The top global growth categories are: 1.Abrasive Cleaning Pads 13%; 2.Disinfectants 13%; 3.Garbage Bags 8%; 4.Laundry Stain Remover/Booster 6%; 5.Household Cleaners 6%; 6.Air Fresheners 5%; 7.Insect Control 5%; 8.Plastic Storage Bags 5%; and 9.Fabric Softener 5%.
Of the top categories, Disinfectants, Household Cleaners and Insect Control all have a focus on maintaining health by reducing germs or ridding homes of disease-carrying insects. Product categories that showed growth also tended to be those that simplified cleaning or reduced the number of steps they needed to finish the job. Within Automatic Dish Detergent, the multi-functional detergents “3-in-1” type products that may have a combination of detergent, salt-action and rinse-aid, showed strong growth. Air Fresheners, for example, showed positive results with new forms such as Battery Air Fresheners and Candles.
Need For Speed Drives Sales Of Innovative Household Cleaning Products
Time-trapped consumers are opting for household cleaning products that offer convenience and innovative solutions. According to a study from Kline & Co., sales of innovative household cleaning products continue to rise, boosting an otherwise mature market.
Kline’s study, Household Cleaning Products USA, reveals that sales of laundry detergents jumped by more than $100 million, driven by new formulations that include fabric softeners mixed in such as Procter & Gamble’s Tide with a Touch of Downy. In the bathroom, wand-style cleaning devices have generated significant sales for popular brands, including Clorox’s BathWand and the Mr. Clean MagicReach Bathroom Explorer.
“People are not devoting as much time to cleaning as they used to,” said Susan Babinsky, Sr. V.P., Kline’s Consumer Products consulting practice. “This requires manufacturers to respond with convenient, value-added products that meet consumers’ needs in a cost-effective manner.”
Bella & Birch Debuts Designer Wall Finish
Procter & Gamble is testing Bella & Birch, a designer wall finish that comes in a variety of patterns and colors. The Bella & Birch Designer Wall Finish offers professionally designed patterns so the consumer knows what it looks like before they start. Unlike wallpaper, Bella & Birch is designed to go on the wall dry, so the consumer doesn’t have to worry about matching seams.
Duracell Power Center Endcap
This new endcap display changes the way Duracell batteries are presented at HEB stores. Color coding helps guide shoppers through various battery types and uses. The display is designed to accommodate both peghook packaging as well as Duracell’s exclusive PackOne modules, a gravity feed system that allows easy restocking of multiple, high volume units in minutes. The motif uses steel bars as an accent piece that’s unique to the HEB account, and applied to all Duracell displays in HEB. This stylization throughout various Duracell displays in the store creates a visual brand consistency. The Duracell HEB 3' and 4' display is configured in two versions based on available space in-store across the chain. Four-color litho lifestyle graphics on the header help guide consumers through the buying process. This Duracell Endcap was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747, (Tel) 631-694-1356, (Web Site) www.ndrc.com.
Scotch Brite Supermarket Display
This display was designed as a self-shipping quarter pallet to be used in supermarkets to promote various new launch products. A stackable, self supporting tray holds a variety of product configurations. The unit is shoppable from two sides and offers great impact from all views. Complete assembly, packing and distribution of display is provided. The Scotch Brite Versatile Unit was created by Kell Specialty Products/Great Northern Corporation, 421 Palmer Street, Chippewa Falls, WI 54729, (Tel) 800-472-1800, (Web Site) www.greatnortherncorp.com.
Coppertone Floorstand
This display creates instant brand awareness and also provides an off-shelf position for the Coppertone Continuous spray products, the brand's leading seller. The unit replicates the product bottle and packaging and helps to cut through category clutter. The display also stocks a large amount of product in a small footprint. The Coppertone Floorstand was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747, (Tel) 800-637-8870, (Web Site) www.ndrc.com.
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