Jenn-Air Features "Collection Display"
Jenn-Air Corp. is using this "Collection Display" to promote various kitchen product sku’s, while giving shoppers an idea of how these products will look in their kitchens.
The display’s dramatic entry arch, wood columns and moldings and marble-look counter top help invite shoppers into the display area while conveying a high-end, upscale look.
A backlit transparency prominently conveys product and feature benefits.
This display was created for Jenn-Air Corp. by Sandy, Inc., a Lenexa, KS-based p.o.p. display firm.
Baron Introduces Baro-Pak Wire Merchandiser
Baron Wire and Cable, Waukegan, IL, has introduced an innovative display merchandiser for its line of Baro-Pak thermostat wire. Bold, full color graphics on the header and side panels capture the consumers’ attention from three different locations. These graphics describe the features and benefits of Baro-Pak, serving as a silent salesman. Graphics are screen printed on plastic for scratch resistance under high traffic conditions. Panels attach by means of velcro strips. The sturdy, painted wire rack holds up to 62 Baro-Paks and assembles in minutes.
Baro-Pak is a self-dispensing package that eliminates the need for heavy, cumbersome reels while offering superior protection for the unused wire. Because it is clear, it enables the contractor to judge how much wire remains for the next job.
KRUPS Launches Biocare
KRUPS has introduced "BioCare" oral care products, including: the BioCare System, a cordless water jet and plaque remover; BioCare Plus, a cordless plaque remover with an automatic shut-off; and BioCare, a cordless plaque remover.
John Nicholas, V. P., Marketing KRUPS said, "We are providing retailers and consumers with an innovative product series that has been missing in home dental care."
Leviton Introduces Kiddy Cop Line
Leviton has introduced two new electrical devices that promote in-home electrical safety to its Kiddy Cop child protection product line.
The Cord Reel is used to conceal excess electrical cords from lamps, TVs, stereos, and appliances. The Switch Lock conceals standard or Decora-style switches, locking the m in the On or Off position.
Polyplastic Forms, Inc. offers its Catalog Merchandiser Display Systems, which help reduce the need for additional shelf space. The swivel system makes it possible for both customer and sales staff to view the same product information. The system may be placed on a pedestal for floor standing applications. For more information, about this Catalog Merchandiser Display System, contact Polyplastic Forms, Inc., 49 Gazza Blvd., Farmingdale, NY 11735; (Tel) 800-428-POLY, In NY 516-249-5011; (Fax) 516-249-8504.
Clairion Displays Launch Air Cleaning Fan Program
Clairion Home Care Products, St. Laurent, Canada, has introduced a new line of decorative wood-blade air cleaning fans combining the air circulation advantages of a conventional ceiling fan with the benefits of filtered air.
Clairion is offering retailers a hanging display or a floor display to merchandise the line. The point-of-sale program allows retailers to offer six, eight or ten models of the Air Cleaning Fan in a minimum amount of space.
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