Sherwin-Williams’ Develops New Color Display
Sherwin-Williams has introduced Sherwin-Williams Color, a presentation of new hues as well as special color collections, decorative devices, ideas and support designed to inspire consumers. The Color program features more than 1,000 hues.
To ease the color selection process in the Sherwin-Williams store, a new Color and palette selector display-The Colors. The Paint. The Possibilities-is arranged in an approachable, easy-to-understand manner. At the top of the selector are the least saturated, most neutral shades. Each succeeding row increases in brightness and oversized color strips are arranged in light to dark sequence, showcasing equal amounts of each color. At a quick glance, a consumer can see all the available options in a given color family. The “Possibilities” section of the display features take-home color cards showcasing special collections like interior “Whites & Lights,” and “Exterior Classics.”
Alexander Julian Featuring New Wallpaper Merchandiser
Alexander Julian is using this wallpaper merchandiser to introduce a new line of wallpaper and borders that would tie into the existing eight color groups previously developed by the Company.
A prerequisite was to have special colored textured doors and shelves, to be back lit against mostly non-lit similar displays. The unit was constructed using neutral colors on particleboard with a melamine finish. The addition of wire shelving, metal-hinged doors and a backlit silk-screened panel, created a consumer friendly merchandiser.
This merchandiser was created by CDA Industries, a Pickering, Ontario Canada-based point-of-purchase display firm.
Kwikset Introduces Titan Showroom Display
Kwikset Corp. wanted a display to be used in contractor showrooms that would highlight its lock products.
The “stairstep” section of the display provides a space to display the Titan oak display mounts. The stairs give added visibility to each of the mounts. The top section holds individual sample pieces of each product.
All the panels are interchangeable and removable. This allows for the addition of new products, and also gives the customer an opportunity to take a sample home on a trial basis.
The top header of the display has a light fixture. The lighting not only highlights the product, it provides a focal point to attract customers in a usually dark showroom atmosphere.
This Kwikset Titan Showroom display was designed and manufactured by Kosakura and Associates, a Santa Ana, CA-based point-of-purchase display firm.
Pittsburgh Paints Launches Pure Performance Paint
Pittsburgh Paints has launched a new line of premium interior paints, called Pure Performance paint. This new paint, is the first to offer the performance characteristics of traditional premium paints together with zero volatile organic compounds (VOC).
Home Depot Travels To NASCAR Events
The Home Depot has launched a mobile marketing program tying into NASCAR racing events.
“The Home Depot Experience,” features a custom 53-foot trailer depicting a scaled down version of a Home Depot store. The mobile experience includes 30 different live and interactive programs (contests, demos, and events celebrating Home Depot's NASCAR racing team and driver); abbreviated versions of Home Depot’s in-store home improvement workshops; and a “Pro Desk” targeted to professional residential contractors.
Jack Morton Worldwide, New York City, worked with Home Depot to create the experience.
“Our marketing objective is to extend and reinforce consumers’ relationships with The Home Depot brand,” said Kirsten Kinder, Manager of the Motorsports Program at The Home Depot.
Nashville Display, Nashville, TN, will be showing this Whirlpool Corp. - Home Care Products Display, a permanent 3-sided floor display which features 3 different dramatic, eye-catching 4-color header signs which utilize the same theme and graphics as the national advertising campaign. Whirlpool home care appliance products are merchandised effectively with good product presentation for easy consumer selection. The display, which has a small footprint and offers excellent flexibility, is constructed from metal, wire, tubing, slatwall and plastic. It has a durable textured blue powder finish that ties in with the color scheme of the graphics and product packaging. To learn more about this display, contact Richard Hornsby at POP Marketplace, Booth 8214; or call 615-743-2900.
INGERSOLL-RAND CONSTRUCTION TOOL MERCHANDISER. This display merchandises tools as a package rather than individually, showing all the applications for the tools, in a small space. The top backlit sign provides strong brand identity and the graphics panel below provides information. The center section can be customized to display the retailer’s choice of tools. The display has a silver powder finish. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
ROUND UP “TALKING WEED DISPLAY.” This display was designed to heighten brand awareness and spur sales at retail. Customers hear a 15-second discussion between two weed characters regarding the effectiveness of Round Up. The characters are immediately recognizable from TV, radio and print advertising. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632.
TOTO LAVATORY KIOSK. This universally adaptable 3 tier kiosk allows for up to 16 lavatories to be displayed with a minimal foot print. The kiosk is a walk around reducing the need for wall space. Consumers can view the information and systems from all angles. Frosted acrylic panels show the Toto logo promoting brand awareness. Created by CDA Industries Inc., 1055 Squires Beach Road, Pickering Ontario L1W 4A6 Canada.
Hubbell Gondola/Raceway Unit
This display allowed Hubbell to penetrate a market area that has severe space challenges. It promoted cross-selling enhancing the product line. The self facing display always looks stocked. The unit can be placed on an existing Gondola or placed directly on the floor. It fits all 4' Gondolas and is simple and easy to restock. It holds shelf product along with hanging products and large items that rest on the bottom level. A large 3 ¼" channel allows full product description. It brings the product from the backroom to the showroom floor. It is easy to shop. The Hubbell Gondola/Raceway unit was created by CDA Industries Inc., 1055 Squires Beach Road, Pickering, Ontario L1W 4A6, Canada.
New Paint Chip Display With Special Lighting
This paint chip display was designed for a major paint manufacturer and featured a new approach to lighting of the chips, providing the same intensity from the top to bottom of the display. The display showed the paint chips under natural light to show the chips true color. The display achieved all that was requested by the customer as well as increased sales of all types of paint across the board. The Paint Chip Display was created by Kosakura and Associates, 2215 S. Standard Avenue, Santa Ana, CA 92707.
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