VIVA! Herbs & Veggies Displayed At Home Depot
Floragem, Inc., Vista, CA, is launching its VIVA! brand at Home Depot stores nationwide.
The VIVA! Herb line will encompass up to 50 varieties divided into six color-coded categories based on the primary uses of each group -- Culinary herbs, Tea herbs, Health and Beauty herbs, Aromatic herbs, Pet herbs and Scented Geranium herbs. Consumers can easily identify the different varieties and their traditional uses by their associated color and whimsical icon.
Regional varieties of herbs are grown to satisfy local tastes. In Florida, VIVA! Herbs will include Cuban Oregano; in New York you’ll find Greek Compact Oregano, and lots of Cilantro and Thai Basil in California. The VIVA! Veggie line will encompass up to 50 varieties of vegetables.
The “look and feel” of the VIVA! brand was created to inspire everyone to become a better gardener.
VIVA! will be distinguishable from other plant goods based on their custom-designed VIVA! point-of-purchase materials and informative easy-to-read tags.
Interactive Display Launches Garage Door Opener
Wayne-Dalton Corp. needed an interactive, high-impact merchandiser to promote its new idrive garage door opener in Lowe's Home Improvement Warehouse stores. This display was designed to appeal to the growing DIY female audience
The display is 16’ tall and 24’ long. It features a mini garage door and a working model of the new idrive opener. The display walks the consumer through a three-step selection process that includes door model selection, choosing door options and ordering the appropriate Wayne-Dalton opener. A universal garage door accessory area makes it easy to choose accessories that work with all available doors.
SBC Advertising, Columbus, OH, created the graphics for the merchandiser. Display Technologies, College Point, NY, manufactured the displays.
Whiteners Propel U.S. Oral Care Market
Whitening innovations will propel what would otherwise be a static oral care market into a dynamic $8.5 billion industry by 2007, according to The U.S. Market for Oral Care Products, a newly published Packaged Facts report.
Every major oral care marketer has extended its flagship brand lines with whitening agents. The fact that a toothpaste, mouthwash, or gum has a whitening agent or that a product is specifically designed to whiten teeth, often overshadows the more traditional benefits normally associated with oral care products.
“Whiteners are now in almost every product in the market,” said Don Montuori, of Packaged Facts. “We are just beginning to see how market demand for whitening products will settle out. For instance, whitening mouthwashes came out before most whitening gums, but now sales in the gum segment have eclipsed sales in the mouthwash arena.”
Reckitt Benckiser Launches Neutra Air
Reckitt Benckiser, the maker of LYSOL products, has introduced Neutra Air Air Treatment, which goes beyond ordinary air fresheners that simply mask odors. The product eliminate odors caused by germs by eliminating odor molecules.
“Neutra Air eliminates the odors in the air leaving a fresh, clean scent behind,” said Steve Rosenberg, V.P., Marketing, Lysol.
Krylon Fusion Is Launched
Krylon is introducing a revolutionary new spray paint for consumers that, with no priming, bonds securely to plastic materials, including outdoor furniture, children’s toys, and vinyl fencing. Available in 16 colors, Krylon Fusion is available in 12-oz. aerosol cans.
Krylon will support the introduction of Krylon Fusion with a comprehensive consumer awareness campaign including dramatic in-store displays.
LA-Z-BOY® POWDER ROCKER INFORMATION CONSOLE. This display is placed between two La-Z-Boy® recliners enticing customers to "test drive" the many functions, including rock, recline, heat and massage. The display makes customers aware of the new line of Powder Rocker Recliners. Designed by Radix Communications and Manufactured by Visual Marketing, Inc., 154 W. Erie Street, Chicago, IL 60610.
HOME DEPOT LOW PROFILE BATTERY CENTER. This display features the Duracell and Energizer products in one display. It merchandises a tremendous amount of product and back-up stock while also creating awareness of specialty batteries in Home Depot. Create by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
ROPPE DESIGN CENTER DISPLAY. The roll-about merchandiser holds up to 24 sample boards that show the product material and wide range of colors available, with lifestyle shots showing the product in use. The boards are designed by category of product so the consumer can easily find and flip to the desired product and material. There is a work top at the front of the display, a literature holder below and a wire shelf to hold additional sample boards. Created by Nashville, Display, 1415 Elm Hill Pike, Nashville, TN 37210.
SERTA SHEEP NEON. This sign features the Counting Sheep icon in a unique manner so that the sign serves for both drive-by logo as well as brand icon association. The logo neon establishes brand credibility for the retailer and is retailer friendly because it can be easily mounted onto a wall, used for tabletop presentations, or hung in a window with virtually no assembly required. Created by Everbrite, Inc., 4949 S. 110th Street, Greenfield, WI 53228.
HUNTER FAN SAM'S CLUB. This display is an on-shelf information system that helps to supplement the knowledge of salespeople about Hunter Fan's product and the Hepatch air cleaning technology. The display can be installed in minutes and affixed to a gondola or shelving. The display was designed to fit within the parameters of the store's merchandising applications and to facilitate the flow of product information to consumers. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
BRUCE HARDWOOD FLOORS VISTA SELLING SYSTEMS. The marketing objective was to create a powerful selling system to showcase the extensive product line. This display was able to triple the SKU count within the same footprint as a prior display. The system provides sufficient modularity to accommodate multiple product line additions and changes. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49419.
Sauder Woodworking Pallet Display
This display was designed for Meijer Stores. The cube on top included a motor which allowed the cube to rotate 360°. The display was part of a promotion for a computer desk and book case combination pack. The display achieved a 120% sales increase. The Sauder Woodworking Pallet Display was created by Archbold Container Corp., 800 West Road, Archbold, Ohio 43502.
Inflatable Juice Battery
This giant 10 foot tall inflatable "Juice Battery" was designed for a new product introduction at a recently held trade show. The display helped to create brand awareness and recognition. The 10 foot tall battery is produced from a very light weight nylon material and has a silent internal blow motor that keeps the battery inflated. With a setup time of less than 3 minutes, this huge light weight replica is easily transported and quickly set up at various locations during the trade show. The inflatable Juice Battery was created by Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
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