Energizer Featuring New EnergiZone Displays
Energizer has unveiled its new EnergiZone merchandising units, which are intended to help shoppers find the batteries they need to power their high-tech devices.
The display unit houses the complete portfolio of Energizer Performance Brands including Energizer e2 Titanium batteries, Energizer e2 Lithium batteries and Energizer Rechargeable batteries.
For the consumer, the higher cost of these performance products represents higher risk for purchases, so they are looking for help to determine which is the right battery for their need. With the growth of high performance batteries, Energizer felt that the time was right to introduce merchandising that focused on the power needs of high-tech devices.
The unit carries an image of the popular Energizer Bunny, which consumers say attracts them to the display. The listed benefits help guide consumers in their purchase.
The EnergiZone merchandising program also includes a sidekick option. Both the floor display and sidekick provide product mixes that encourage trial among new shoppers or growth with established users. The displays give an additional home to Energizer’s performance batteries.
Duracell Mobile Display Featured In Home Depot
This mobile display, is being used in Home Depot in out-of-category placements, to drive impulse sales of Duracell batteries.
The display is space efficient. Its mobility allows Home Depot to easily move it within the store to optimal locations.
The colorful unit attracts attention in the store. Graphics on the header and side panels provide detailed product benefit information.
This display was designed and produced by New Dimensions Research, Inc., a Melville, NY-based p.o.p. display firm.
Kane Featuring Half Pallet Display
Kane Kitchen Collections from Kane Industries, Oxnard, CA, is using this half pallet display for smaller stores that can’t utilize its full pallet merchandisers.
The display holds 300 pieces of coordinated hand-painted ceramics, printed textiles, and vinyl goods. The sturdy unit can be restocked over and over while maintaining its appearance.
The display graphics are designed to complement the color schemes of the different kitchen items. The display header provides strong brand visibility.
Interest In Aging Homes Is On The Rise
Many Americans desire a fixer-upper more than a new home, according to Lowe’s Trendex survey. Some 41% of all Americans prefer to live in an older home that may need some restoration or repair. The fancy for older homes corresponds with a desire for more traditional property layouts and retro decor interests.
While 60% currently have a home in the suburbs or an urban area, most (55%) would rather live in a more rural area. One in four homeowners think larger properties with more land should be back in vogue.
The Lowe’s Trendex reveals the typical homeowner has spent an average of more than $4,000 on home improvement projects in the past year up $300 from May 2003.
Shell HomeGenie Debuts At Retail
The Shell HomeGenie is a new, easy-to-use integrated home management system, which allows any web-ready computer or cell phone to be used to control a home’s lights, small appliances, and thermostat. The HomeGenie comes with a wireless camera to view and capture full-color images and video of select areas in the user’s home.
BRAUN 4050 HANDBLENDER. This program takes the Braun 4050 Hand blender out of its packaging or display case in the warehouse club environment and lets consumers experience the feel and ergonomics of the device in its multiple uses. The unit effectively displays the products and its features on the counter engaging the consumer directly and driving sales in the competitive Club store environment. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
ORAL-B PROFESSIONAL POWER SPINNER. This display allows presentation of more than one Oral-B power toothbrush product and offers the ability to showcase all the brand's power brushhead refills. To enable the unit to last in the field for l8 plus months, the planogram can be easily updated in slipping in new graphics and vacuum formed product holders. Created by Mechtronics, 1 New King Street, White Plains, New York 10604.
DURACELL POWER CENTER. The Wal-Mart Power Center is designed to provide category exclusivity to Duracell for four weeks and then convert to accommodate competing brands. After the exclusive period it becomes a permanent battery destination for Wal-Mart. It ships fully loaded with nearly 2000 pounds of batteries in place. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
PYROCOOL 6 ct. COUNTER UNIT. This unit has a very small footprint for easy counter placement. This was critical because as a new product, impulse purchases were vital to the rollout's success. A curved graphic panel emblazoned the Pyrocool logo for exciting visual appeal and brand identity to the consumer. The product is arranged stadium-stacked which mimics the curve of the graphic panel. Created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA19134.
BLYTH ETAGERE. This display provides a quality destination for Colonial Candle Products. The unit is easy to assemble yet strong and sturdy. The openness of the floor stand invites consumer involvement Created by Harbor Industries, Inc. 14130 172nd Street, Grand Haven, MI 49417.
Aquascape Pond Display
The Aquascape Mall Pond Display is an 8'x l0' unit which houses an Aquascape pond with waterfall, foliage and fish. The mall pond unit was designed to educate the consumer on the ease and affordability of water gardens. The unit includes a looping video showing a number of backyard water gardens of all sizes. Backlit signage promotes Aquascapes' products. Static graphics provide local representative contact information. The unit includes an interactive touch screen providing information on Aquascape Designs' custom good products with sections highlighting Ecosystems, Lifestyles and Transformations. The mall unit has been a huge success generating twice the anticipated level of leads for local Aquascape representatives. The Aquascape Pond Display was created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417.
Back to Top
To See previous issues of Creative Hardware/Housewares Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
