Electrolux Features Corrugated Floor Standee
This intricate seven foot high display for Electrolux Appliances is constructed from corrugate and die cut into a light post with directional signage attached.
These displays were posted throughout trade show floors for dealers. They were very useful in guiding people throughout the vast expanse of convention centers toward specific areas.
These areas are prominently displayed as directional signage on the display and they specifically directed people to the areas with the latest appliances by Electrolux.
The corrugated floor displays were created for Scratch Marketing, Toronto, for Electrolux Appliances, by PROPRINT Services Inc., a Toronto, Ontario, Canada-based point-of-purchase display and graphics firm.
Display Demonstrates Electric Floor Heating Systems
WarmlyYours has unveiled its easy-to-install electric floor warming kits, designed to cover most of today’s bathroom floor plans. These three new WarmlyYours kits (Small, Medium and Large) will help dealers capture cash-and-carry sales and build in-store awareness for the comfort and luxury advantages of including floor warming in bathroom remodeling projects.
The Electric Floor Heating Kits are packaged in an attractive and colorful “heated” demo floor display. The display heats up a tile when simply plugged into a regular 120V outlet. The display holds up to 16 floor warming kits.
To help pre-sell homeowners, kits are designed with compelling package graphics and informational text geared toward the predominantly female target audience.
Interstate Opens All Battery Centers
Known for its automotive batteries, Interstate Battery System International, Dallas, TX, is introducing its newest franchise concept, a store for one-stop shopping for all types of batteries and related power solutions.
Interstate All Battery Centers have “Every Battery For Every Need”-more than 13,000 battery SKUs in stock, from the tiniest watch batteries to the toughest construction equipment to batteries for toys and laptops.
The All Battery Center not only stocks and sells them but can also explain how to install and get the most use out of them.
The fast-growing “all battery” market is expected to top $30 billion by 2010, so it was a natural area of expansion for a battery specialist like Interstate.
First Todd Oldham By La-Z-Boy Store Opens
The first Todd Oldham by La-Z-Boy store recently opened in New York City’s SoHo neighborhood. The 2,720-sq. ft. store is the first retail location dedicated to this collection, which combines fashion with function and features furnishings for the living room and family rooms. Since its debut in 2003, world-renowned designer, Todd Oldham, and La-Z-Boy have continually expanded the collection.
“It’s been a dream of mine to open a Todd Oldham by La-Z-Boy store that would showcase the collection’s distinct style, depth and versatility,” said Todd Oldham.
“This collection’s breadth and urban look has been very successful in reaching a new audience and continuing to give consumers a fashion-forward look from La-Z-Boy,” said Kurt Darrow, CEO of La-Z-Boy. “This store will broaden the collection's reach and symbolizes the next step in the strong partnership La-Z-Boy has formed with Todd Oldham.”
Tychi Systems Ships Biometric Doorknob
Tychi Systems is shipping its new BioKnob, the first doorknob with fingerprint recognition. Users brush their fingers across the knob to unlock the door. 100 sets of fingerprints can be stored and an audit feature records entries by Individual, Date and Time.
With BioKnob, families do not need to carry keys or hide one in the yard.
Sterling Promotions
Moen Launches Faucet With ChoiceFlo Technology
Moen’s new Chateau faucet with ChoiceFlo technology allows consumers to get both filtered and ordinary tap water from the same faucet with no unsightly attachments required. Consumers switch from tap to filtered water, by simply turning the filtration handle.
“This is a breakthrough in how consumers receive filtered water in their homes-and at their kitchen sinks,” said Tim McDonough, Moen’s Director of New Growth Markets.
Sharper Image Introduces AirSanitizer
The Sharper Image has launched its exclusive AirSanitizer with UVC Germicidal Protection.
The AirSanitizer is designed to significantly reduce exposure to airborne bacteria and flu viruses by killing airborne infectious microorganisms with a germicidal ultraviolet Philips Sterilamp.
Makita Launches ‘Experience More’ Tour
Makita USA has kicked off its ‘Experience More’ mobile marketing tour to put Makita at the forefront of the professional tradesmen’s mind when purchasing tools.
The 53' trailer will allow tradesmen to use Makita's industrial power tools in an authentic work environment. Knowledgeable Brand Ambassadors will be on board to educate visitors.
“The Experience More Tour will engage the professional’s senses to completely immerse them in Makita,” said Brent Withey, Brand Manager for Makita.
This tour will showcase over 125 trade tools on real-life display pods. The tour will also include interactive experience demo stations, touch screen displays and plasma screens placed throughout the trailer. The tour will also integrate initiatives tailored towards Hispanic tradesmen.
The Makita Tour trailer was developed by Craftsmen Industries, St. Louis, MO.
Sterling Promotional Corp., Purchase, New York, will be showing this giant l0 Ft. Inflatable Flea, which is being used at trade shows and for special promotional events, to attract consumers' attention to the flea problem as warm weather draws near. To learn more about this inflatable display, as well as other inflatables, contact Steve Linder at Global Shop, Booth 11139; or call 914-694-5400.
Quick-Step Signature Display. The primary objective for this display was that it be especially attractive to the female market. Quick-Step had determined the primary buyers for laminate flooring in the home were females.The unit was designed using softer colors, large curves along the top, down lighting and indirect lighting along with large graphics to assist the customer in understanding the brand and category. Shelves were deeper which allows the customer to take home a sample while still leaving a sample on the shelf so that the display appears fully stocked. Created by Harbor Industries, Inc., South Industrial Park, Grand Haven, MI 49417.
Command l/4 Pallet Display. This display was designed to showcase the Command Strip product line in a mass merchandising setting. The primary goal was to keep the Command Strip products neatly in place so they would present well when the display reached the stores. The display sides create a large amount of billboard area which was used to showcase the Command Strip logo and other promotional information. The display allows for full view of the product from two sides. Created by Kell specialty Products, PO Box 28, 421 Palmer Street, Chippewa Falls, WI 54729.
Esquire Tile Wing Display
This display was designed to provide a unit that merchandises product, shades and lifestyle shots of the product in use. The display offers great product visibility and holds 24 tile sample boards. It is constructed from wood, metal, tubing, wire and acrylic. The display features wood end panels, a 2 dimensional laser cut acrylic and metal header sign and has a durable silver powder finish. The display obtained new distribution and provided a merchandiser to showcase new styles and shades. The Esquire Tile Wing Display was created by Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087.
Ilio Modern Air Fragrance 3 Shelf Floor Display
ILIO was trying to find a new way to market its fragrances to impulse buyers. This 3 shelf floor display was designed to hold 36 - 2 rows of 6 on each shelf, air fragrance boxes. The display is flood coated one color on the base and the trays and has a 4 color litho label on the header. There is also a hole that was die cut on the sides of the headers so that a fragrance swatch could be hung on the display using a chain. The ILIO 3 Shelf Floor Display was created by Merchandising Inventives, l665 S. Waukegan Rd., Waukegan, IL 60085.
Rust-Oleum Paint Spinner
This display was designed to provide a highly accessible display that accommodated an assortment of Rust-Oleum spray paint products in a small footprint. The display features bold four-color graphics that depict end state uses and applications for the products that help drive the brand message that for Rust-Oleum products, "Stopping Rust is Just The Start."
The engineering and materials complement the design in creating a display system that spins but can also accommodate a very heavy product load safely without topping over in the store. The bold Rust-Oleum logo banners the top of the spinner and the various paint colors and types are billboarded on each side of the spinner, easily accessible by the consumer. The Rustoleum Paint Spinner was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Inflatable Villa Attracts Attention
This INFLATABLE VILLA (30 x 30 feet) was designed and created as a collaboration between the well known architect LUIS PONS and Inflatable Design Works The design was inspired by a Italian villa by a renaissance architect ANDREA de PALADIO. The objective for this inflatable, was to portray Luis Pons’ vision. It was created as a whimsical antidote to today’s super hyped, over designed, super sized and environmental impoverished Miami real state market. This inflatable attracted so much attention that it appeared in the local TV news and in more than 20 local, national and international newspapers and magazines. It was featured by floating in Miami’s Biscayne Bay for a week around the events taking place as part of ART-BASIL. This inflatable was created by Inflatable Design Works, 330 Concord Street, Suite #8C, Charleston, SC 29401.
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