RAM Forest Products Uses ‘End-Cap TV’ Digital Signage
RAM Forest Products recently increased sales of deck accessories by more than 50% in Home Depot Canada using MediaTile’s Digital Signage End-Cap TV solution.
RAM Forest Products worked with MediaTile Canada (www.mediatile.com) to create a multi-media campaign called “Create The Deck Of Your Dreams.” The campaign was deployed on end-caps in Home Depot stores to promote home deck projects.
“Using MediaTiles we were able to deploy an in-store broadcast network that dramatically increased our product sales. Our integrated in-store approach provided us with maximum exposure, and sales lift, so much so that we will significantly expand the program with more integrated end-cap displays utilizing the MediaTile platform,” said Keith Knowling, CEO, RAM Forest Products. “MediaTile’s system eliminates the need to install a network in each Home Depot location-we simply use the ‘cellular internet’ integrated into each display.”
Miele Fixture Spotlights Products In-Store
Miele is using this fixture to spotlight houseware products at dealers and company stores. The fixture easily converts into many different shelf and hook configurations for versatility and one has a large drawer for storage. Two low voltage halogen lamps on the top display light the display.
The display, which is on casters for mobility has a colorful Miele header that provides strong brand identity.
This display was created for Miele by Dan Lipman & Associates, Inc., (www.danlipman.com) a Locust Valley, NY-based p.o.p. display firm.
VuPOD, a Real Estate Immersion Room, To Make Real Estate Shopping Easier
REdi, a Phoenix, AZ-based research and design company for the real estate industry, has introduced the VuPOD, a real estate immersion room and an ideal tool for the active real estate buyer. Any home for sale can be imaged and viewed on the VuPOD, arming buyers with data such as floor plans, exposures, and 360-degree images of every livable area.
With the VuPOD immersion room, home shoppers are literally surrounded by a 360-degree image projected on the wall around them. To the viewers it feels as if they were literally teleported to the prospective property. “Property elimination has never been easier,” said Sean Lee, REdi CTO and Co-Inventor of the VuPOD.
La-Z Boy Launches Outdoor Furniture
La-Z-Boy Inc., Monroe, MI, has partnered with Brown Jordan International to launch its first line of luxury outdoor furniture.
The collection will debut in Sam's Clubs with plans to further expand to other retailers in the future.
As part of the initial product launch, Brown Jordan will introduce the first fully functional recliner intended for outdoor use.
Rayovac Launches Hybrid Batteries
Rayovac’s new Hybrid batteries delivers the benefits of rechargeable batteries but eliminates common user frustrations. Hybrid batteries come already charged, unlike other rechargeable batteries, which often need to be charged for hours before use. The new batteries also stay charged for up to one year after charging.
Sterling Promotions
Environmental Recycling Technologies used this exhibit at the recent Fence Technology show in Orlando, FL. The exhibit portrayed the benefits of AERT Lifecycle Fencing, which is manufactured from recycled plastic.
Ace Hardware Launches Dream Ace Promotion
Ace Hardware, based in Oak Brook, IL, has launched the Dream Ace promotion, a nationwide contest in which Ace is helping make dreams come true by offering aspiring entrepreneurs an opportunity to compete to win their own Ace store, valued at $1 million.
MARS Advertising of Southfield, MI, created, implemented and managed the program for Ace Hardware. The promotion includes a mobile marketing tour, special in-store signage, and media advertising.
Scott’s LiquaFeed Display. Scott’s wanted a display that would give consumers the opportunity to "touch and feel" the LiquaFeed product at shelf level. The display had to be able to endure the sometimes "harsh" environment of Home Depot retail garden centers, which often include outdoor locations. The streamlined design, featuring curved sides, allowed for minimal interference with the product on-shelf, but still allowed adequate space to communicate key product features. Created by New Dimensions Research, Spagnoli Road, Melville, NY 11747.
Bose Two Sided Sounddock/Triport Headphone Display. This Bose merchandiser was designed to provide maximum exposure for Bose’s new Wave by creating a second merchandising location in-store. The display is shipped to stores pre-packed with an assortment of product. The back and sidewalls are litho mounted “B” flute corrugated. The header is litho mounted “E” Flute. Steel tubes are utilized under the shelves for additional stability. Created by Great Northern Corp., 1800 South Street, Racine, WI 53404.
Frigidaire Life Size Floor Display
This life size Frigidaire floor display was featured to bring awareness to the product through the use of a sweepstakes contest. The display was printed full color, mounted to board, die cut and glued. There was a separate header card created as well as cling vinyls, ballot pads and counter cards. The display stopped customers in their tracks as they marveled over this printed unit. Retailers reported that the number of ballots completed was greater than anticipated and sales of the unit also increased. This Frigidaire floor display was produced by Proprint Services Inc., Proprint Services Inc., 5621 Finch Avenue East, Toronto, Ontario, Canada M1B 2T9.
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