Yale Brings New Presence To Residential Market
After concentrating on the industrial market, Yale Residential Security Products is entering the retail market with products for the residential consumer.
An impressive assortment of new handlesets, knobs, levers and deadbolts are being offered. Features offered range from the ease of anti-scratch installation design to the lasting beauty of YaleGuard finish.
Yet the area of greatest innovation is in the Yale retailer merchandising program. The showcase package concept consistently tested as the top-selection among all major competitive products. The packaging components were also designed to incorporate into a collective good-better-best merchandising system to support improved sales and margins for the retailer.
"We want to provide the best total value to the retailer and consumer alike," said Mark Fish, V.P. Retail Sales.
Nature’s Market Garden Bird Feeding Display
Cedar Works, a Peebles, OH-based leader in the manufacturing of Aromatic Red Cedar Birdfeeders, has introduced this Garden Arbor display to help retailers develop the wild bird feeding category into a top selling contributor.
The Natures Market line featured in this Garden Arbor display was developed specifically to target accounts in
the grocery, pet, lawn/garden, and farm/home center markets.
The rugged display is constructed of natural cedar and is easily assembled on-site. The display combines birdfeeders and seed to create a complete bird feeding destination in the store. The display also holds consumer brochures describing how to get started in this hobby.
POP Displays Promote Finale Weed & Grass Killer
AgrEvo, manufacturers and marketers of Finale Weed & Grass Killer, announced the rollout of a national marketing campaign to boost retail sales. With a goal of driving trial of the product, the question being posed to consumers is, "Have you switched yet?"
A $2 mail-in rebate coupon on 24 oz. or 32 oz. bottles of Finale’s ready-to-use formulation. P.o.p. displays and shelf talkers, complete with Finale rebate coupons, are being placed in the lawn and garden departments of retail stores. Rebate coupons are also being offered through a direct mail campaign, newspaper ads and at consumer home and garden shows across the country. In addition to the rebates, trial-size samples of Finale are being distributed at retail.
Radio and TV ads will support this campaign. In addition, Finale is taking its message to the streets with a high-impact traveling billboard program, which is cruising the streets of eleven markets nationwide, calling on consumers to try Finale, then make the switch.
Hoffritz’s Compact Fixture Maximizes Profit
Lifetime Hoan Corporation, Westbury, NY, is using this contemporary, compact tower fixture to display a wide variety of Hoffritz merchandise, including kitchen tools, kitchen gadgets, serving pieces, bar accessories, B-B-Q tools, scissors and shears.
The sleek white fixture fits in any housewares departments, holds 80 sku’s, occupies only 6.25 square feet and stands 72" tall with a 30" x 30" base.
"The benefit of such a display is that it creates a shop-type effect," said Christina Bevacqua, Spokesperson. "We call it the ‘magic fixture,’ because our retailers achieve a much higher volume of sales when using this fixture.
Retailers featuring the fixture include Bed, Bath & Beyond, Homeplace, Macy’s, Fortunoff, Linen’s N Things and Carson’s.
Sears Debuts The Great Indoors Store
Sears recently opened its innovative home store called The Great Indoors in Lone Tree, Colorado. The 150,000-sq. ft. home decorating and remodeling prototype is unique because it is designed around the four main rooms in the home; kitchen, bath, bedroom and guest room.
The Great Indoors is positioned as a one-stop-shop, offering convenient in-store services including: a full service restaurant; a resource library; a branch of Norwest Bank; a Top Shop for custom cut countertops; a gift registry; learning center for seminars and classes; a custom frame shop and floral department and installation services. Cutting-edge technology is a cornerstone of the store. By using a 3-D computer system customers can create and view photo-realistic renderings of merchandise.
The Retail Group, Seattle, WA, provided the interior and exterior store design.
P&G Introduces Febreze
Procter & Gamble (P&G) has introduced Febreze, which uses a unique odor removal technology to clean away odors from fabrics. Febreze marks the creation of a new category in fabric care.
R. Kerry Clark, President, North American laundry and cleaning products at P&G said, "Febreze takes us from the laundry room to the living room. Finally, consumers will be able to permanently eliminate odors from a wide variety of fabrics, including upholstery, carpet and clothing."
Finish Nailer’ For Consumers Introduced
The first pneumatic finish nailer for home use, modeled after industrial tools but with consumer-friendly design, has been introduced by Senco.
The new Accuset finish nailer, designed by Deskey Associates, New York, permits home craftsmen to rapidly drive nails neatly into their own cabinets and wood furniture with the same precision and power enjoyed by professional contractors.
Culligan Good Water Machine Display Wins Display Of Year
This simulated kitchen sink and cabinet unit features Culligan’s reverse osmosis water filtration system. The benefits of the filtering process are explained with colorful graphics along with color photos which show some of the popular uses. The display offers a simple image of a technical product and demonstrates how the system fits in the space beneath the kitchen sink. This display which won the Gold OMA in the Home and Garden category, was selected as the Display Of The Year (Permanent). It was created by ASA Incorporated, 755 N. Route 83, Suite 201, Bensenville, IL 60106.
PPG Architectural Finishes Olympic Display Wins POPAI Award
This display was designed specifically for the paint department in Lowe’s Home Centers. This new concept in paint merchandising put themed brochures on the sides of the color pallet to give consumers design ideas and color combination options. The display helped to persuade Lowe’s to take the Olympic brand over two other leading national brands. Headers, brochures and paint chips were all identified with the Olympic logo, reinforcing the quality brand image and creating consumer awareness. This display which won the Platinum Award in the new Global Contest Platinum Awards, was created by Frank Mayer & Associates, Inc., 1975 Wisconsin Avenue, Grafton, WI 53024.
Toro Tractor Neon Sign Wins POPAI Award
Toro Tractor Neon. This sign identified the select Toro master authorized to carry the Toro Wheel Horse line of recently introduced GT lawn tractors. This visible window sign established consumer awareness and enhanced the value of the Toro brand among the dealer organization. Created by Everbrite, Inc., 4949 South 110th Street, Greenfield, WI 53228. BRONZE AWARD.
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