Toto Display Demonstrates Power Flushing Technology
This portable unit for Toto USA may be placed anywhere in the store to demonstrate Toto’s power flushing technology. It features heavy duty casters and is easily moved and does not require any additional setup.
The display provides brand awareness by three colorful distinctive Toto logos placed on the front and side panels. The display is shipped fully assembled in cardboard cartons with custom skids.
The display allows the consumer to compare the Toto flushing power with their own bathroom facilities prior to purchasing.
The Toto Display was created by CDA Industries Inc., a p.o.p. firm headquartered in Pickering, Ontario, Canada.
Royalty Carpet Uses New Countertop Display
Royalty Carpet wanted to distinguish its brand from its competitors and build awareness for the LiquaShield Carpet Liner.
This display was designed to relaunch Royalty Carpet’s brand of floor covering, which features the LiquaShield coating on its backing. A vac-formed countertop display with a recessed well features two swatches of carpet-one with the LiquaShield backing and the other without the backing so consumers can see and feel the difference. An acrylic literature holder on the display offers brochures.
The Royalty Carpet Countertop display was custom-crafted by Display Technologies, a College Point, NY-based point-of-purchase display firm.
IDPal Label Maker Display Is Versatile
The Brady Company wanted to demonstrate the features/benefits of its new product, the IDPal Label Maker, which actually prints real labels.
This versatile display can be used as a floor display, counter unit or hanging display. The retailer can choose to use the demo unit, which actually prints real labels, and a brochure holder or display it without. The hook configuration is also versatile for displaying the unit, label refills or a combination of both.
The IDPal Label Maker display was produced by Great Lakes Packaging Corporation, a Germantown, WI-based p.o.p. display firm.
“Tower of Power” Display Merchandises Nightlights
This display was engineered to be hardwired for electricity to creatively merchandise Nightlights.
The manufacturing process included turret press punched parts. The display was then printed with a custom ridge black powder coat finish.
The contrast between the lighted Nightlights against the black background produced a compelling attention-attracting display.
The display was bulk packaged for shipment to retailers.
This “Tower of Power” nightlight display was created by Lingo Manufacturing Company, Inc., a Florence, KY-based point-of-purchase display firm.
The Home Depot Opens New Dallas Store For Professional Builders
The Home Depot Supply has opened in Dallas, Texas, as a new concept store designed especially for professional builders, contractors, tradesmen and property managers, that the world’s largest home improvement retailer is rolling out as part of its strategy aimed at capturing more of the $276 billion professional contractor market.
The 130,000 sq. ft. supply house has separate areas devoted to electrical, paint, plumbing, millwork, hardware, lumber and building materials, each staffed with seasoned professionals. The Home Depot Supply is the first of its kind in the Southwest, and one of only three such stores the company is operating nationwide. The other stores are located in Phoenix, AZ and Colma, CA.
Furniture Sales Forecast To Grow In 2002
Wholesale Furniture Shipments, which dropped 12.8% in 2001, are expected to post a 7.2% gain in shipments for 2002 to reach $23.9 billion, according to the American Furniture Manufacturers Association, (AFMA).
Pent-up demand for furniture is expected to be a major contributor to the rapid rebound in furniture sales in 2002. Changing consumer behavior is also expected to contribute to the rebound in furniture sales. “Because consumers are becoming more focused on their homes than they’ve ever been, many of them will want to purchase new home furnishings to make their homes more comfortable and functional for spending time with family and friends,” said Jackie Hirschhaut, AFMA V.P. “It's a trend we are calling 'comfort-zoning.’”
In 2001, consumer furniture demand dropped 4.2% to $61.4 billion but rose in 2002 by 3% to $63.2 billion. By the second half of 2002, consumer furniture demand is expected to be significantly higher, showing gains of 7% in the third quarter and 14.9% in the fourth.
Report On Housing & The Economy Issued
Housing will be a leading driver of economic growth over the next decade as it continues to expand without the dramatic booms and busts of prior cycles, said former White House economic adviser and author Todd Buchholz in a new study commissioned by the Home Ownership Alliance.
Fueling the housing market will be two new forces, according to Buchholz. One force is retiring Baby Boomers, who enriched by the bull markets of the 1990s, have become homebuyers instead of home sellers. The second force is the burgeoning population of minorities and recent immigrants who are on the “tipping point” of being able to afford their first home. “The national homeownership rate could, for the first time, surpass 70% by 2010,” said Buchholz.
Maytag Conducting Mobile Marketing Tour
Maytag Appliances is sponsoring the Women’s United Soccer Association, and will showcase its Mobile Marketing Tour, a semi-trailer truck filled with working appliance innovations, at six games this year. “The WUSA is an ideal sports sponsorship opportunity for Maytag, considering their appeal to women and families,” said Kristi Lafrenz, Maytag Brand Manager.
Viewers of WUSA games and Maytag consumers are of the same demographic, namely women age 22-49.
R & G Nightlight "Tower of Power"
The main goal of this display was to have museum centers accept the display and give it floor space in their already crowded shops. The use of a “Tower” helped achieve the small footprint with large pack out. The display features a three-sided front which allowed the display of 24 different nightlights. The design also allowed the bottom portion of the tower to accommodate pre-packed nightlights ready for retail. When all of the colorful and artistic nightlights are in place and lighted, the display draws the consumer. The “Tower of Power” becomes a lighted billboard for nightlights. The client can barely keep up with the demand for these new displays. Moving the product off the standard store shelves and onto a lighted floorstand has drawn more people to their product. The display which won a Gold OMA in the Other Retailer category, was created by Lingo Manufacturing Company, Inc., 7499 Industrial Road, Florence, KY 41042.
Ingersoll-Rand Construction Tool Merchandiser. This display merchandises tools as a package rather than individually, showing all the applications for the tools in a small space. The backlit sign provides strong brand identity and a graphics panel below provides information. The center section can be customized to display the retailer's choice of tools. Created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210. BRONZE AWARD.
Round Up “Talking Weed Display”. This display was designed to heighten brand awareness and spur sales at retail. Customers hear a 15-second discussion between two weed characters regarding the effectiveness of Round Up. The characters are recognizable from TV, radio and print ads. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632. SILVER AWARD.
Moen Revolution Revolving Display. This display was designed to spotlight the unique experience and sensation delivered by the Revolution Showerhead. The display secures space for this new product in the competitive showerhead arena at key plumbing locations. The display uses a black ABS base with brushed silver coating. Created by Rapid Displays, 4300 W. 47th Street, Chicago, IL 60632. SILVER AWARD.
Exterior Multi-Purpose Wal-Mart Pallet Display. This pallet display contains products from 3 different manufacturers merchandising exterior paint, various tapes and different applications, creating a one stop painting center. It is designed to fit on a standard pallet and can easily be moved with fork lifts and hand trucks. The display is pre-packed and set-up. Created by Great Northern Corporation - Display Group, 1800 South Street, Racine, WI 53404. SILVER AWARD.
Ace Hardware Inflatable Paint Can With Handle
This 8 foot tall ACE Paint Can With Handle, was designed to create product recognition of the new paint products from ACE Hardware. The inflatable achieved its goal of creating customer awareness for Ace Hardware’s line of paint products. For more information on inflatables of all sizes, contact Brulene, LLC, 359 Pleasant Hill Road, New City, New York, 10956.
Homestore Double-Deck Exhibit
This double-deck exhibit is complete with two conference rooms, a lounge area, theaters and interactive workstations. The unique part of this booth was the material choices. The Deck was entirely of aluminum and scrims, with exposed timberstrand used in the workstations. A “Wave” structure was attached to the aluminum truss that extended up from the second deck and provided Homestore with an effective identity that could be seen from all parts of the show floor. The second deck gave Homestore the opportunity to really focus on sales. Plasma screens and flat screen monitors in the theaters and workstations allowed the salespeople to make a real impact on their customers. The Homestore Double-Deck Exhibit was created by Entolo, Inc. 5000 Winnetka Avenue, Minneapolis, MN 55427.
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