Mobile Merchandiser Features Garden Watering Tools
Dramm Corporation, a leading manufacturer of lawn and garden watering tools, is using this mobile merchandising display to maximize point of-sale revenue.
This innovative display doubled the amount of product that could be sold on a mobile merchandising unit. Since the unit ships unassembled, it was critical to design the racking system so it would be extremely easy to pack, ship and assemble.
The display has been shipped to independent lawn & garden retailers throughout North America, Europe, Australia and Japan.
The Mobile Lawn & Garden Watering Tool Display was produced by Designzoo LLC, a point-of-purchase display company located in Minneapolis, MN.
Nourison Introduces Accent Rug Display
Nourison has introduced a new accent rug merchandising unit for rug and floor covering dealers.
“The goal is to create a self-contained ‘drop in’ business for the area rug or carpet retailer,” said Gary Shafran, who heads Nourison’s accent rug division. The display has a footprint of less than 10 sq. ft. and provides an instant “add-on” to current area rug business.
The consumer now has an expanded view of the accent rug as a home decorative item because of its design versatility and the convenience of washability. Shafran said, “As area rug retailers became aware of this development, many felt their existing fixturing would not maximize the sales potential of these new products. We were therefore challenged to develop a display that would present the product to the consumer.”
Michelob Golf Spectacular Grabs Consumer Attention
Anheuser-Busch is using this Michelob Golf Spectacular display to promote the Michelob family of beers to the golf enthusiast in an effort to increase brand awareness and sales.
The display is positioned on the stacks of beer cases to increase the range of visibility. Featuring the golf bags in 3-D provides a realistic effect and grabs consumer attention. More than 1,000 displays were distributed to retail liquor stores and supermarkets.
The Michelob Golf Spectacular was designed and produced by Rapid Displays of Chicago, IL; display graphics were produced by The Sparks Agency.
Rooms To Dream Superstore Opens
Rooms to Dream has opened a new 13,000 sq. ft superstore in Cherry Hill, NJ, designed to provide a shopping experience that parents and kids will love to do together. Designed for kids and their personal spaces, Rooms to Dream offers furniture for newborns, for the child’s first big girl or boy bed, right through to college and everything in between.
Rooms to Dream is interactive and encourages the kids to use their imaginations. There is a fire truck for kids to climb on, sit in the driver’s seat and play with all of the controls. There is a motorcycle for kids to ride on and interactive TV screens with games for kids to play while parents shop. The store goes beyond kid friendly; and treats kids as the most important customers to walk through the door.
Sterling Promotions
Duracell Launches New Flashlight Line
Duracell has launched a line of flashlights consisting of eight models segmented into outdoor, home/auto and personal use.
Duracell will be co-merchandising the flashlights as part of its ongoing promotions with NASCAR. The line will be supported with FSIs and in-store displays.
Delta Faucet Debuts Michael Graves Collection
Delta Faucet Co. recently debuted the Michael Graves Collection, a line of faucets and accessories for the bathroom designed by one of the most influential names in architecture and design. The Michael Graves Collection allows for a complete designer look in the bathroom with matching lavatory, tub-shower, Roman tub faucets, accessories and lighting.
Lowe’s is the first retailer to sell the Michael Graves Collection by Delta Faucet.
Lysol Ready Brush Toilet Cleaning System Launched
Lysol has introduced the Lysol Ready Brush Toilet Cleaning System, which combines the cleaning power of Lysol with a self-dispensing toilet brush system. Alex Whitehouse, V.P., Marketing, Lysol, said, “The new Lysol Ready Brush makes it easy, and fast to clean the toilet.”
P&G Introduces Home Cafe Single-Cup Brewing System
Procter & Gamble has introduced Home Cafe, a single-cup coffee brewing system, in a collaboration with Applica (Black & Decker), Krups, Sunbeam (Mr. Coffee) and Hamilton Beach. Home Cafe will exclusively feature P&G's Folgers coffee brand and Millstone coffees, and the appliances will be marketed under the Black & Decker, Krups, Mr. Coffee and Hamilton Beach brands.
Home Cafe’s introduction will be supported by a $50 million marketing campaign including in-store displays.
New Kenmore Refrigerators Feature PUR Water Filters
Kenmore and Kenmore Elite refrigerators filtered with the PUR Ultimate water filter, have been introduced at Sears, Roebuck & Co. stores. PUR ultimate filtration reduces contaminants more than any other refrigerator.
A filter indicator light eliminates guesswork, turning from green to red when the filter needs to be replaced.
Duracell Power Center
This display was designed for Wal-Mart to provide category exclusivity for Duracell for four weeks and then convert to accommodate competing brands. After the exclusive period, the unit becomes a permanent battery destination at Wal-Mart. The display ships fully loaded with nearly 2000 pounds of batteries in place. The display which won the Gold OMA in the Mass Merchandise Retailer Category, was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY ll747.
Cold Air Balloons
Cold Air Inflatables are sewn fabric products inflated by a small electric fan. These displays attract immediate attention and are great for trade shows, grand openings, product introductions, etc. They are offered in 8 ft. - 80 ft. heights and are made of the highest quality material and made in the USA. For more information, contact Sky Sign Balloons, Ltd., 659 South Second Avenue, Phoenixville, PA l9460-2752.
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