Starbucks Hosts ‘Brewer Exchange Day’
Starbucks Coffee Co. recently made it easy for consumers to replace their old coffee makers with new machines designed to make the best cup of Starbucks Coffee with its first-ever Brewer Exchange Day.
The Brewer Exchange Day provided a unique opportunity for consumers to recycle their old home brewers, and in return, receive a special gift that can be used towards the purchase of a new Starbucks coffee maker, espresso machine or any merchandise sold in Starbucks stores.
During Brewer Exchange Day, customers had the opportunity to participate in brewing demonstrations with Starbucks Coffee masters. Customers were also able to test Starbucks line of all stainless steel brewers.
Recycle America Alliance accepted home brewers brought to the event location.
Life Improvement Trend Driving DIY’ers To Purchase Home Improvement Products
Home improvement stores are using inspiration to sell more products to the growing population of “hivers” and “life improvers,” according to a study conducted by market research firm, The Integer Group.
Hivers, also known as life improvers, are seeking ways to improve the quality of life, often through their homes, explains Katie Geraty, Director at The Integer Group. “We have evolved from a mindset of ‘nesting,’ and not letting the world in, to ‘hiving’ or spending more time at home with family and friends,” said Geraty.
All elements of the shopping experience should be designed to inspire, and home improvement retailers are beginning to take note. Lowe’s recently announced to its partners that all products sold in their store must have package labeling and include product benefits that demonstrate life improvement.
The do-it-yourself trend has been driven in part by two media vehicles. The first is home improvement television programming such as Trading Spaces, Curb Appeal and Extreme Makeover Home Edition, and the second, the do-it-yourself ‘in-store’ environment. An inspiration index, developed by The Integer Group, was designed to determine how product presentation inspired people to purchase. Products that score high on the inspiration index move off the shelves faster.
Consumers Sprucing Up Outdoor Living
After years of decorating and redecorating the interiors of their homes, American consumers are turning their energy outside to spruce up the exterior living areas of their homes. This shift reflects a new outdoor living lifestyle, according to a study of the outdoor living market conducted by Unity Marketing, Stevens, PA. Gardening and landscape design are an important means of creative expression for the outdoor living enthusiast.
The outdoor living market, including outdoor living products and services, reached $62.5 billion in 2004, rising from $60.1 billion in 2003.
“While the retail sales of plant materials accounted for $19.6 billion or 31% of the total market in 2004, the real growth categories in the coming years will be the tools, equipment, supplies and accessories that enhance the outdoor living lifestyle,” said Pam Danziger, President of Unity Marketing. “Barbecue grills, bird feeders, porch and patio decorative accents, such as flags, signs and statuary, and outdoor furniture are top on people’s shopping list when it comes to outdoor living products.”
PuR Launches 3-Stage Water Filter
Procter & Gamble, maker of the PuR water filters, has launched the first 3-stage water filter. Stage 1 cleans the water by filtering sediment, such as dirt and rust. Stage 2 reduces 31 potentially harmful contaminants. Stage 3 filters water over a natural bed of minerals for a crisp, refreshing taste.
The new PuR 3-stage filters are merchandised at most mass home improvement and club stores.
Weber Gas Grills Expands Outdoor Product Line
Weber-Stephen Products has extended its outdoor product line to the fireplace category for 2005.
The Weber Flame combines the ambience and warmth of a high-end outdoor fireplace with the ease and convenience of gas. For patios, large decks and backyards, the Weber Flame includes lava rock and eight movable fiber/ceramic logs to provide a beautiful, natural looking flame.
Sterling Promotions
Pyrex Blue Structured Bakeware Endcap. This display was designed to draw attention to the new line of Pyrex Sculptured Bakeware. The sculptured theme was accentuated by the use of unique and eye-catching geometry. The display has enough strength to hold the heavy line of products but yet is simple for the retailer to assemble. This is a semi-permanent end cap display featured in the grocery store setting. The popular red Pyrex logo is familiar to most consumers and was utilized on many parts of the display. Created by Kell Specialty Products, 42l Palmer Street, Chippewa Falls, WI 54729. SILVER AWARD.
Sterling Promotions
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