DuPont Stainmaster Runs Its Largest Retailer Promotion
DuPont is conducting the Stainmaster Carpet Savings 500 sweepstakes, its largest retailer promotion ever. Race car driver Jeff Gordon is the spokesperson for the promotion. Prizes in weekly drawings include Jeff Gordon leather jackets and big-screen televisions, with a grand prize of a 1999 Chevrolet Corvette.
Gary Johnston, DuPont’s Marketing Manager, said, "We hope that as Gordon and his number 24 winning race car become even more well-known household names, the familiarity of DuPont Stainmaster carpet as a high-performance product will grow as well.
Gordon-themed components of the DuPont Stainmaster Carpet Savings 500 promotion include TV advertising and in-store merchandising.
Sylvania Features Home Lighting Center
Osram Sylvania is using this end cap light bulb display to gain attention in the cluttered supermarket environment.
The display features Sylvania’s Merchandising by Application strategy to make it easier for the consumer to buy the right light bulb.
The unit is 4’ wide x 9’ high by either 2’ or 4’ deep. Front information strips and side headers depict the different bulbs and their color coding.
The header ties-in with the Sylvania gondola header system for creating large displays consisting of this endcap and adjacent gondola runs.
This display system merchandises specialized bulbs such as halogens and compact fluorescents, which are not normally stocked in a supermarket. The display also helps retailers encourage consumers to trade up to buy value-added light bulbs.
This display was created by Frank Mayer & Associates, Inc., a Grafton, WI-based p.o.p. display firm.
Organica Display Serves As Profit Center
Organica is using this floor display to promote its organic lawn and garden, household cleaning and equine products. The display requires just two square feet of floor space, features unique heavy duty steel construction, offers a selection of product mix, has an easy-change header and adjustable steel shelves.
"It’s our own profit center," said Jennifer McGraw, Marketing Director, Organica.
The Organica products allow consumers to treat their lawns and gardens organically, eliminating the need for toxic chemical applications.
Carpet One Displays 'Lees For Living'
Carpet One, the Manchester, NH-headquartered floor covering retail chain, has introduced the Lees Home Collection, an exclusive line of carpet products carrying the well-known Lees name.
Carpet One acquired the rights to use the Lees brand name. Lees For Living features a stain-resist technology that allows it to carry the industry’s only 25-year "no exclusion" stain warranty and Extraloc, a unique pinstriped woven backing that provides a more durable base for the branded nylon fibers.
Carpet One has also launched a brand-building advertising campaign and point-of-sale displays to support the Lees Home Collection.
Ortho’s Lock ‘N Spray System Launched
Ortho has introduced the Lock ‘N Spray system, the first "closed system" of its kind, simplifying gardening tasks for the consumer.
The Lock ‘N Spray system consists of a durable, reusable sprayer and five individual, interchangeable product cartridges that remain sealed or "closed" until attached to the sprayer with an easy twist. The sprayer is designed to fit standard garden hoses.
Ortho quart size cartridges contain enough concentrate for multiple applications and are self-sealing to prevent drips and spills during use or storage. There is no need for consumers to mix or measure chemical concentrates.
The System will be sold at home centers and nurseries.
Maytag’s New Electric Range Has Two Ovens
Maytag Corp. has introduced a freestanding electric range that has two ovens, but requires no more space than a 30-inch freestanding single-oven range.
The dual ovens give busy home chefs the opportunity to cook different menu items simultaneously at different temperatures, thus solving one of the most common problems in meal preparation.
Lowe’s Kobalt Backlit Header Merch. System. The objective of this display was to drive sales among the dual target audience, professional mechanics and do-it-yourselfers, for the Kobalt tool products launched in the branded tools category at Lowe’s stores, a chain located in 26 states. Created by New Dimensions Research Corporation, 260 Spagnoli Road, Melville, NY 11747. BRONZE AWARD.
Teledyne Electronic Faucet Filter Display. This display was designed to introduce hi-tech filtration that electronically notifies consumers when to change filters. It increases consumer awareness in the highly competitive water purification industry and educates the consumer to impurities associated with unfiltered water Mounted on the counter display was a "demo" unit that allows consumers to run the selector to filtered or unfiltered water. Created by Visual Marketing Inc., 154 W. Erie Street, Chicago, IL 60610. SILVER AWARD.
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