New Devine Color Rack Designed With Women In Mind
Devine Color has introduced a new merchandising display fashioned after a modern cosmetic counter. Created by Company founder Gretchen Schauffler, the Devine Color Rack is designed to help consumers choose color with hand-painted color swatches, arranged in color wheels by palette, along with Schauffler’s own design tips.
“I looked at cosmetics counters and fashion displays, which make shopping fun and inviting,” Schauffler said. “I wanted to recreate that experience for paint so that choosing color for the home is as inviting as trying on lipsticks or turning a carousel of earrings.”
The cherrywood display counter is flanked by racks of affordable Devine Color Mini Paint Pouches. Each Mini Paint Pouch contains two ounces of Devine Color paint, packaged inside a stylish cover that looks like a paperback book.
Displays Support Rain Bird’s Landscape Dripline System
Rain Bird’s new Landscape Dripline System for do-it-yourself installation, is being launched with in-store merchandising, packaging and other marketing support materials.
The displays are designed to help launch the product in hardware stores, home improvement centers and mass merchandisers, and help make water-saving "drip" irrigation easier for the consumer to understand and select. Rain Bird is a leading manufacturer of irrigation systems.
The displays, packaging and other marketing support materials were designed by Heinzeroth Marketing Group, a Rockford, IL-based marketing design firm.
Home Improvements Up 18% Since 2001
The percentage of homeowners who have performed any home improvement project during the past year has increased 18% since 2001, according to Scarborough Research. The study finds that 65% of America's homeowners invested in a home improvement project during the past 12 months.
Homeowners are focusing more inside the home with interior paint/wallpaper being the leading home improvement project. 35% of homeowners have made this improvement during the past year. This category is up 30% since the 2001 Scarborough study. Other interior projects that have increased since 2001 are carpeting/floor covering (13% increase), bathroom remodeling (27% increase), and kitchen remodeling (25% increase). Landscaping, the top home improvement category in the 2001 report, has dropped to number two in 2004.
Minneapolis is the top U.S. local market for home improvements, with 74% of Minneapolis homeowners conducting home improvement projects during the past year.
DIY Has Become Favorite Pastime
Do-it-yourself (DIY) has become the favorite pastime of many Americans. Home Improvement projects are the most popular DIY activities amongst both genders, according to WSL Strategic Retail’s Pulse Report, “Inside The DIY Phenomenon.” 83% are doing home improvement/ repair projects. 76% are tackling home décor projects like painting.
Consumers are applying the DIY ethic to the newest technology. 80% perform computer upgrades or software installation on their own. 62% are burning music CDs. 20% to 40% of shoppers use at-home kits for beauty and health care. Women trail men in technology 87% vs. 70%, but this is still a large majority of women who will take on their own computer upgrades. 50% of people over 55 do their own computer installations; not as high as younger consumers, but still half of their population segment.
Home Improvement Stores Are Powerful Media Vehicle
A recent survey of do-it-yourself homeowners commissioned by the Integer Group found that home improvement stores have become a media vehicle in themselves.
Two-thirds of the homeowners interviewed said that “most of the time,” they had a specific purchase in mind when they entered a home improvement store. Nearly another third did “some of the time.” Some 70% of these same consumers indicated they left the store with ideas for future home improvement projects-ideas the resulted directly from exposure to products, demonstrations and displays encountered during their shopping experiences.
The research also found that there is a hierarchy of brand loyalty with the strongest brand identity in appliances. Respondents indicated that they were less likely to buy an unknown appliance brand or windows and doors brand, but were more likely to buy an unknown lawn and garden or cabinets and countertops brand.
“There is a huge opportunity for brands to elevate themselves in these environments,” said Katie Geraty, The Integer Group.
Sterling Promotions
Market For Home Fragrances Is Booming
The market for home fragrance products including candles and candle accessories, sprays, plug-ins, room fresheners, potpourris, air fresheners and more, reached $8.3 billion in 2004, rising 14.1% over sales of $7.3 billion in 2003. The dynamic growth is fueled by the 80% of American adults who purchase products to make their homes smell good, according to a new consumer insights study from Unity Marketing.
Scented candles continue to be the first choice for home fragrance, but the expanding range of other home fragrance products, including electric plug-ins, diffusers, scent disks, sprays, potpourris, and bed linens sprays, are rapidly growing the overall market, said Pam Danziger, President, Unity Marketing.
The most profound shift that has occurred is that having a pleasant smelling home is not just for special occasions anymore; it is becoming an everyday necessity.
Among the key findings of Unity Marketing’s new Home Fragrance and Candle Report 2005: Women aged 25-to-34 years are the prime target market for home fragrance.
Category: Sampling Programs
Display Producer: Outwater Plastics Industries, Inc.
24 River Road, Bogota, NJ 07603
Outwater Plastics offers a sampling program with samples available at no charge for a majority of the products featured in its massive catalog. The catalog offers a vast selection of products which can come to life when a sample is provided. Outwater Industries maintains facilities in New Jersey, Arizona and Canada with products in stock as well as standard and innovative component products available by simply contacting the company’s Sales Department at l-888-OUTWATER or by ordering them 24 hours a day at web site: www.outwater.com.
Category: Permanent Displays
Display Producer: Harbor Industries, Inc.
14130 172nd Street, Grand Haven, MI 49417
The Franke sink display is used to display three different premium clay fired sinks. The main objective was to develop a display that would show each sink mounted to a counter surface in a small footprint. Two of the sinks are mounted in pull out drawers. These drawers were designed so that only one can be pulled out at a time to ensure the stability of the unit. Franke developed an upper add-on module to display a fourth sink in the same footprint.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This pallet display was designed to merchandise Professional Landscape Tools, including trimmers and chain saws for Tractor Supply Stores. It is constructed from 4" round tubing, metal and wire. The black skid base features a diamond plate top, which provides an accent for the display and visual appeal. The MTD logo is screened on the metal headers and delivers strong brand identity.
Category: Permanent Displays
Display Producer: Harbor Industries, Inc.
14130 172nd Street, Grand Haven, MI 49417
Quick-Step's goal was to bring a new look to the laminate flooring industry by getting away from the trend towards wood grains and very masculine looking displays. The Signature unit was designed using softer colors (caramel and saffron), large radiuses on the back panels, down lighting, edge lighting and back lighting providing a softer looking display geared more to the female buyer.
Category: Corrugated Displays
Display Producer: Arrow Display, Division of Mannkraft Corp.,
100 Frontage Road, Newark, NJ 07ll4
This is a Pop-Up Counter Display which promotes 3M Scotch-Blue ™ Painter's Tape. It is made of 32 ECT B flute corrugated, with full litho mount and aqueous coating. The display is designed to increase channel distribution at retail and separate the brand from its competition. The patented pop-up construction assures quick and easy set-up.
Category: Shelf Displays
Display Producer: T.M. Shea Products
964 Livermois Road, Troy, MI 48084
P.O.P. InfoScrolls easily install off shelves, in pegged sections, off end-cap side rails. Custom scrolls and signs are available. The InfoScrolls can feature blinking lights, hold tear-off coupon pads, or feature danglers/wobblers for down aisle viewing.
Sterling Promotions
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