New Displays Promote ‘Green’ GE Silicon II
Momentive Performance Materials, which was spun off from GE and licenses the name for its caulk products, is positioning its GE Silicon II caulking products as "green" with new packaging and point-of-purchase displays.
Caulking and weather stripping an average home with GE Silicone II can reduce total energy costs by 20%, according to the Company. Using silicone caulk cuts CO2 emissions and an entire home can be caulked for $25.
In addition, silicone caulk is among the most environmentally-friendly forms of pest prevention.
Point-of-purchase displays convey the environmental benefits of using this cost-effective, energy saving product to consumers.
Wolaver’s Beer & Neuton’s Lawn Mowers Run Joint Promo.
Neuton Power Equipment has joined forces with Wolaver's Certified Organic Ales to promote all-around ecologically-responsible living. The two Vermont-based firms are teaming up for a series of in-store promotions offering winners a Neuton battery-powered lawn mower.
“When Wolaver’s first contacted us, our first reaction was beer and lawn mowers? Then we got excited about the idea of our mowers hanging from the ceilings of high-quality grocery and organic foods stores,” said Ned Van Woert, President, Neuton Power Equipment.
Neuton is also offering Wolaver’s customers $50 off a purchased Neuton. Coupons come with a six-pack of Wolaver's Organic Ale. Point-of-purchase displays support the promotion.
Green Depot To Open Green Living Manhattan Flagship Store
Green Depot, a supplier of environmentally friendly, green building materials, green products as well as green living services and solutions, will open a new flagship consumer store in November 2008.
The showroom will serve Manhattan’s vast consumer population interested in green living and in easier access to green products and building materials, housewares and sustainable living concepts. The space will also accommodate Green Depot’s significant commercial customer base and will include a resource and design center where Green Depot staff will work with customers to find green building materials that are cost-efficient and easily adaptable into their construction or renovation projects.
“Green Depot Manhattan marks a fundamental recognition of the growing effort amongst customers to make healthier and more eco-friendly living choices,” said Green Depot CEO Sarah Beatty.
SolarCraft Places Solar Kiosks In Home Improvement Stores
SolarCraft, a leading solar energy contractor in California, is partnering with Friedman's Home Improvement stores to offer residential and small commercial solar energy systems through an in-store kiosk program.
The solar kiosks feature an Educational Touch Screen Display, informational material and marketing literature. Each location will have an on-site, SolarCraft Solar Energy Consultant at least one weekend each month to do product demonstrations, answer questions and offer free energy bill usage analysis. The partnership will enable Friedman's customers to purchase a complete turnkey solar energy system, with design and installation by SolarCraft.
Sterling Promotions
Destination True Value Debuts New Store Format
True Value Co. recently unveiled a new retail format designed to provide customers with a one-stop-shop for all the products, and inspiration they need to complete their home-improvement projects.
Stores will offer customers a broad product selection in core hardware categories and include inspiration centers to pique interest in future projects. True Value’s flexible new format enables its independent retailers to adapt the layout and custom-select merchandise assortments best-suited for their local market. Destination True Value was created to appeal to female customers, yet still feel like a traditional hardware store to the male shopper.
Carol Wentworth, V.P., Marketing, said, “This format will help customers easily find all the items and receive the advice they need to complete a project, but also be inspired to tackle their next home-improvement endeavor.”
Home Safety Council & Lowe’s Bring ‘Field Trip On Wheels’ To Neighborhoods
The national Home Safety Council recently conducted the traveling home safety exhibit, “The Great Safety Adventure,” sponsored by Lowe’s. The interactive “field trip on wheels” tours the country stopping at elementary schools and Lowe’s stores to bring valuable home safety lessons to life.
The Great Safety Adventure is roughly the size of a small house and unfolds from a semi-tractor trailer truck to form a 1,000 square foot animated home. After entering the oversized front door and gathering in the living room, the children begin their tour as “safety rangers-in-training” and are on the lookout to identify common home dangers.
Kline Reports On Opportunities For Green Cleaning Products
Kline Group has published “Green Cleaning: A Significant Element of Environmentally Sustainable Solutions.” “Green cleaning is the predominant theme in the industry," said Bruce Boynick, industry manager for Kline’s Industrial & Institutional Cleaners practice. “Customers are actively evaluating ways to decrease their carbon footprints, whether they are household consumers or away-from-home users such as schools, factories, or restaurants and hotels.”
Currently, truly green cleaners account for only 2% to 5% of the products sold in the $17.5 billion U.S. cleaning products market for household, janitorial, food service, and laundry chemicals. However, many products with green components have been available for some time, including concentrates sold with dilution and dispensing systems that require less energy to ship, zinc-free floor finishes, cold-water laundry detergents, and right-sized packaging.
Bissell Unveils Little Green Multi-Purpose Cleaner
BISSELL Homecare has launched the Little Green Compact, Multi-Purpose Cleaner. The Little Green is engineered to help consumers make their world cleaner and greener with sustainable design features. It has PVC-free tanks and hose, and has parts made from 100% post-consumer recycled plastic. The cleaner uses earth- friendly formulas.
“BISSELL understands our customer’s desire for meaningful green products,” said Jim Krzeminski, BISSELL’s Exec. V.P., Marketing.
LawnBott 3500 Is New Robotic Lawnmower
The LawnBott 3500 is a new robotic lawnmower that uses a flat blade to mulch grass as it cuts it, thereby mowing and fertilizing the lawn all at once.
This model features Bluetooth compatibility that allows it to be conveniently controlled by any Bluetooth enabled device, including cell phones and PDA’s.
Category: Corrugated Displays
Display Producer: Great Northern Corp.
Consumer Packaging & Displays
1800 South Street, Racine, WI 53404
This display was created for SCJ Glade Kroger as its Holiday display. The unit is a pre-built floor display featuring highly sustainable materials utilizing l00% recyclable material. It is constructed of corrugated "B" Flute, Trays "v" board. Corner Supports and a wood deck with casters helps the display execute easily at retail and also greatly increases the speed to market. It is a pre-pack ready to shop. The display was effective in driving brand performance and sales because the mobile pallet made it easy to place in-store.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartman Drive, Lebanon, TN 37087
Home Depot is using this Magazine Display at its various locations. The display features 9 shelves and is constructed from wire, tubing and metal. It offers 72 facings. The display is a heavy duty, rugged display with a durable powder finish and can be set in place with a fork lift.
Category: Permanent Displays
Display Producer: Santa Cruz Icon
244 Larita Drive, Ben Lomond, CA 95005
The Fluke Mobile Merchandiser encourages customers to interactively "test" Fluke products by getting them out from behind a sales counter where they are traditionally merchandised. The shelves are covered in a Formica laminate and have the operational test tools secured with a retractable cable. The shelf design enables the test product to be easily changed with the accompanying product description card sliding into a clear pocket. Some products have a test cable or other related item included to show the operational use of the tool. The main display cabinet merchandises product on wire grid hooks, secured behind a locking clear door. The header signage is tailored to specific retail channels. Colors, graphics and rugged construction complement and reinforce the Fluke brand.
Category: Corrugated Displays
Display Producer: Alpak Display Group
575 N. Midland Avenue, Saddle Brook, NJ 07663
This is a Power Wing Display for Kids' Sport Goggles, licensed from Nickelodeon. The display was shipped as a pre-pack with product already in the set up trays. Alpak performed complete fulfillment and distribution for this project into Wal-Mart. This unit was flood-coated one color and included a 4-color process "Pop-up" (attached) Header which utilized a 4-color process pressure sensitive label. This display was used in over 3,000 retail establishments including supermarkets. The average time range from initial contact to final shipment for this corrugated display was (l4) working days. Alpak offers the widest selection of customizable stock corrugated displays in the industry.
Great Northern Corp. Consumer Packaging & Display produced this Scotts Roundup 56 Ct. Pallet for the Scotts Company. Its common structural components save over packaging and reduce assembly, process, energy and costs. It is made from recycled materials and is l00% recyclable. It allows for double stacking in transit and 2,3 and 4 high when stacking in warehouses. This merchandiser arrives at retail shrouded and is ready to shop in 30 seconds. For more information, contact Great Northern Corp. Consumer Packaging & Display, 1800 South Street, Racine, WI 53404.
Green Earth Technologies Displayed At Ace Hardware
Green Earth Technologies is displaying its line of biodegradable automotive appearance and performance products at Ace Hardware stores.
The Green Earth Technologies line includesG-OILTM API TC Rated 2-Cycle Engine Oil; G-WASHTM Car Wash; G-GLASS™ Organic Glass Cleaner, Anti-Fog, and Hydrophobic Rain Repellent; G-WHEELTM Wheel Cleaner, and Brake Dust Shield; G-TIRETM Ultimate Tire Shine; and G-SCENTTM Odor Eliminator.
Mathew Benetti, ACE franchise owner, said “Green Earth’s line meets our standards for performance and quality,and is also the perfect jumpstart to the green side of our business.”
Jeff Marshall, President and CEO of Green Earth, said, “We are pleased to partner with ACE Hardware, and hope this will be the catalyst for relationships with additional locations around the country. There's no better place to introduce our products than through a retailer that is so in touch with local green initiatives.”
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