Benjamin Moore Conducts ‘Inspired’ Sweepstakes
Benjamin Moore has teamed up with Taunton Press, publishers of “Inspired House” magazine, to conduct a sweepstakes that offers customers a free trial subscription and a chance to win a $1,500 room makeover. Consumers may enter the promotion by completing forms available on displays.
In addition to the free design consultation by an accredited decorator, the winner receives a $500 gift certificate to use toward Benjamin Moore paint, a paint contractor of the winner’s choice, a $1,000 Spiegel catalog gift certificate and a free subscription to Inspired House magazine.
Source Marketing, Westport, CT, developed the promotion.
Couristan Offers Premiere Pedestal Display Unit
Couristan has created the Premiere Pedestal Display, addressing the high-end consumer. Standing 41" in height, 42" in width and 22" in depth, the Pedestal Display is designed to accommodate any showroom.
“The Pedestal Display Unit is an opportunistic way for retailers to expand into the wool business,” said Bob Ball, Couristan’s Executive V.P. Residential Div. “Its remarkable design enables the consumer to easily browse through our samples, which demonstrates the breadth of style in our residential broadloom assortment.”
The Pedestal Display is constructed of amber wood melamine. The Couristan logo is screen printed on the front panel. The display’s base consists of a column featuring two shelves that display up to 16 architectural folders, while the upper portion holds 22 sample rack cards.
Floor Display Merchandises Kobalt Work Gloves
Kobalt is using this floor display to merchandise its work gloves in Lowe’s stores nationwide.
The display has a galvanized side panel, Komatex panels (black), header, bottom panel with kick plate, Sintra silk screened signage and clear pockets with updateable lifestyle images.
The graphics on the display match the packaging graphics to strengthen the brand image.
The display holds a large quantity of work gloves in a minimum amount of space. There are 15 different facings.
This Kobalt work glove display was produced by Display Boys, a p.o.p.display firm based in Irvine, California.
Moen Introduces ‘ShowHouse’ Luxury Brand
ShowHouse by Moen marks Moen’s entry into the luxury kitchen and bath products market.
“Moen has always been known for its service, quality and mainstream appeal,” said Richard Posey, President &CEO. “With the new ShowHouse brand, we expect to be associated with the more cutting-edge styles that appeal to leading designers and fashion-conscious homeowners.”
GE Bug Lite Eliminates Bugs From Summer Entertaining
GE Consumer & Industrial has introduced the GE Bug Lite, which contains a special coating that makes light invisible to flying bugs, so they aren’t drawn to it. Ideal for outdoor gatherings, GE Bug Lites are available in both incandescent and post light bulbs.
They are available in 40, 60, and 100 watt packs and have a life of 1,000 hours.
Sterling Promotions
CPC Pool Chemicals Bi-Level Floor Display
This corrugated unit is a custom-printed stock display, Style #SDl02. The base and trays are printed one color plus gloss varnish and the Header and Front Pleat are printed 4-color process + gloss varnish. The display was used for a seasonal promotion showcasing a variety of pool chemicals available for treatment of pool water. The display achieved significant sell-through within the first two weeks of placement. The CPC Pool Chemicals Display was created by Alpak Manufacturing Corporation, P.O. Box 339, Montgomery, NY l2549.
MSA Safety Goggle Turning Display
This 48" tall display for MSA Safety Goggles is distributed to hardware stores and home centers. This display is constructed of sheet metal and vacuum formed plastic. It is placed on a wooden base and revolves on a turntable for customer selection. Each side of the display has a mirror in the center so the customer can view himself or herself in the goggles. The MSA Safety Goggle Turning Display was created by Mark Novak & Associates, Inc., l49 N. Northwest Highway, Park Ridge, IL 60068.
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