Pratt & Lambert Debuts Never Compromise Color System
Pratt & Lambert has introduced the Never Compromise Color System, a comprehensive, color palette with an elegant new showcase.
“We designed a color system that serves as a one-stop-shopping color and paint resource center that helps to meet the needs of today’s consumer,” said Bruce Ziegler, Sr. Product Manager, Pratt & Lambert.
The Never Compromise Color System consists of 1,056 expertly chosen colors housed in a high-end finish showcase.
To tap into a consumer’s imagination and help them envision how a color can change the look and feel of a room, the Never Compromise Color System offers 16 Inspiration Cards that feature beautiful photography of bedrooms, living rooms, kitchens and bathrooms. Each of these 4 inch x 6.5 inch cards are strategically placed throughout the Color System to assist the consumer in visualizing and creating a spectacular color scheme.
Roomful Express Featuring Interactive Kiosks
Roomful Express Furniture has installed the SHOW/PRO promotional kiosk system from Showroom Technology, Reston, VA. The SHOW/PRO promotional kiosk system offers Roomful Express Furniture customers the ability to apply for credit or register for coupons in a fast and private manner.
SHOW/PRO’s promotion management functionality enables Roomful Express Furniture to plan, schedule and electronically control various types of promotions, including image and video files, to be displayed on the kiosks to consumers shopping in its showrooms. With the ability to display promotions and print coupons at the kiosk, Roomful Express now has a powerful way to entice the consumer to make a purchase while in the showroom.
‘The Day You Met Willie Mays’ Contest Launches At OSH
FSN Bay Area and Orchard Supply Hardware (OSH) have launched “The Day You Met Willie Mays” sweepstakes. Fans can register at Bay Area Orchard Supply Hardware Stores for a chance to meet Major League Baseball Hall of Famer Willie Mays.
Thirty fans (plus a guest of each) will win the sweepstakes grand prize of meeting Mays. In addition, five other fans will win the runner-up prize of a pair of luxury suite tickets to the San Francisco Giants/Arizona Diamondbacks game on September 30.
“This is an opportunity of a lifetime,” said Rob Lynch, President and GM of San Jose, CA-based Orchard Supply Hardware, a wholly owned subsidiary of Sears Holdings Corp. “We’re excited to be able to offer this to our Bay Area OSH customers. It’s our way of saying thanks.”
Mr. Long Arm Ultimate Display and Wing Kit
This display was designed to increase awareness of Mr. Long Arm new extension poles and their ergonomic shaped handles that make tasks easier and more comfortable. The display shows a variety of pole extensions. An optional wing kit shows shorter extension handles. The display provides information and highlights features and benefits of the product and also educates the consumer. The Mr. Long Arm Ultimate Display and Wing Kit was created by Mark Novak and Associates, 6577 Avondale Avenue, Chicago, IL 60631.
Quick-Step Signature Display
This display was designed to bring a new look to the laminate flooring industry by getting away from the trend towards wood grains and very masculine looking displays. This unit was designed using softer colors (caramel and saffron), large radiuses on the back panels, down lighting, edge lighting and back lighting which provided a softer looking display geared to the female buyer. The Quick-Step Signature Display was created by Harbor Industries, Inc., 14130 172nd Street, Grand Haven, MI 49417.
Sterling Promotions
Bosch Big Blue Tour
The Bosch Big Blue program was designed to gain product exposure with various consumer demos by bringing demonstrations of Bosch tools to industrial accounts, trade shows and special events. Five "workshops on wheels" provided target audiences with the opportunity to try and use Bosch tools and interface with brand representatives. Interactive stations featured the tools and accessories in their natural environment. Consumers could demo tools prior to purchase inside the retailer. 156,250 consumers visited the program with 48,885 engaging a tool prior to entering the store in 2004. On average, retailers bought more than double their normal order in anticipation of customer demand. For more information, contact Pro Motion, Inc. ll644 Lilburn Park Rd.,St. Louis, MO 63l46.
Sterling Promotions
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