True Value Introduces Paint Display To Inspire Shoppers
True Value Co., partnering with the Dutch Boy and Pratt & Lambert paints, launched a new retail paint strategy designed to deliver a wide selection of quality paint from top national brands. True Value’s Color Center, a specially designed paint display, showcases color selections for national brands and for True Value-manufactured brands such as EasyCare and Weatherall.
Carol Wentworth, V.P., Marketing, True Value, said, “Most consumers cite selecting color as the most challenging part of a paint project and the new Color Centers help make that process easier.”
True Value offers its retailers two Color Center size options, an 8-foot center or 12-foot center that includes stripe cards, idea cards and trend cards.
Mobile Display Showcases Marvin Replacement Windows
A new retail display for Infinity Replacement Windows from Marvin gives retailers another alternative for presenting the windows to consumers. The display was designed to be highly mobile, easy to use and suitable for indoor and outdoor use.
The display is a straightforward frame on wheels to put the focus on the windows themselves. It is engineered to use the actual mounting slots of each window in the product line, so it is easy to change them out and secure them. Graphics panels slide in and out beneath the framed windows. They explain the essential attributes of Infinity Replacement Windows and illustrate how different styles can present a solution for home remodeling needs.
The Infinity from Marvin replacement window display was created by nParallel, a Minneapolis, MN-based display firm.
Eureka’s Envirovac Provides A ‘Greener' Clean
The Eureka envirovac(TM) is an eco-friendlier vacuum that reduces energy consumption, comes with a reusable, washable HEPA filter to lessen waste and utilizes 100 percent recycled cardboard packaging.
“The Eureka envirovac is the ideal vacuum for consumers looking to reduce energy consumption,” said Jackie Cooper, Eureka Marketing Director. “It uses just 960 watts of energy an hour, as opposed to the 1,440 watts of energy used per hour by the standard vacuum.”
Sterling Promotions
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