August/September 1999
Over 60 of these user-friendly displays were showcased at Menards stores. The Garage Door Kiosk was developed for the Ideal Door Co. by Display Arts, Inc., Minneapolis, MN.
The design is unique in its shaping and understatement, which lets the principle focus fall to the color assortment. The Color Selector is composed of laminated particleboard, vacuum formed and extruded plastic.
Muralo’s Deluxe Color Selector was produced by Display Design & Sales Co. of Philadelphia, PA.
When a customer signs up for the program, he or she will be sent a Membership Kit provided by Bosch. The more accessories a customer buys, the more reward points that customer receives. The points can then be redeemed for Bosch merchandise and Bass Pro Shop gift certificates.
"The Bosch Accessory Rewards Program combines a unique merchandising scheme with a customer incentive program: a power tool industry first," said Steven Holley, Product Manager, Accessories for Skil-Bosch.
The Glennon Co., a St. Louis, MO-based promotion agency, developed the p.o.s. elements for the "Bosch Accessory Rewards Program."
Access Technology, an Indianapolis, IN-based interactive media developer developed the presentation using San Jose, CA-based Spruce Technologies’ DVDMaestro, Windows NT-based authoring system.
"The kiosk allows us to present our safety products in a way that is both informative and entertaining," said Jim Gray, Director, Marketing Services of Aero Corporation.
The technology engages customers in selecting appropriate safety gear and helps raise awareness of these important but often overlooked products."
Retailers can select in-line displays for gondola-type stocking situations so customers can touch the products and serve themselves. AccuSet also offers a freestanding Plus-X Tower that converts to a T-Shaped Tower for use as an end cap display where shelf space is limited and customers are served individually by store personnel. Graphics slide in and out easily, so the displays can be updated as the product line grows or special promotions are offered. Each display contains fasteners that are stored directly beneath the appropriate tool models.
The new lightboxes, measuring 18'x 24'x 2', were designed to be light weight making them easy to install and to display at Sealy’s dealer locations. An ABS housing with fluorescent lighting backlights the graphics.
The lightboxes were manufactured by Warwick Products Company of Cleveland, OH.
A youthful, fun packaging design and brandmark, created by Design North, Inc., Racine, WI, featured 3 recognizable dinosaur illustrations. Dinolites enabled Rayovac to deliver an eye-catching product located at check-out counters that has proven to be an excellent impulse item.
The head can be easily reattached to the rake for storage, and its bright yellow-orange color also makes it easier to locate in the yard.