Coromega Displays New Omega-3 Supplement
Coromega, a new Omega-3 fish oil-based dietary supplement, has been introduced by European Reference Botanical Laboratories.
The product does not have a fishy taste or aftertaste, and will not spoil like traditional Omega-3 supplements.
It is available in this colorful counter display at local health food stores throughout the country in boxes of 14 and 28 daily-dose squeeze packets. Two packets are similar to eating a small serving of Omega-3 rich salmon.
Clinical trials and research studies demonstrate that regular Omega-3 dietary supplementation helps maintain a healthy heart and cardiovascular system.
WholePeople.com Installs In-Store Kiosks
WholePeople.com, Thornton CO, is installing interactive kiosks in Whole Foods Market stores around the nation. These “WholePeople.com Infocenters” will create a major presence for the Web Site in Whole Foods Market stores.
The kiosks connect shoppers to the WholePeople.com web site, which offers a wide range of products for the ‘whole living’ market, including natural foods, vitamins and nutritional supplements, cultural travel packages and environmentally friendly products for the home. Many of these products and services are available only on the web site; not at the physical stores.
Web site visitors will also enjoy rich content, including community forums, detailed product information, and comprensive advice on how to lead a healthy lifestyle.
Wholepeople.com will support a truly hybrid approach to customer service, with returns being accepted via the in-store infocenters or via common carrier.
John Mackey, Chief Executive Officer of WholePeople.com and Whole Foods Market, Inc., said, “We expect within a relatively short period, a large percentage of our sales willl be from items that we don’t carry in our bricks and mortar stores.”
The kiosks were created for WholePeople.com by Kiosk Information Systems, (KIS), a Broomfield, Co-based kiosk firm.
Rick Malone, President of Kiosk Information Systems, said, “Web site branding is the wave of the future as dotcom companies grasp the consumer e-commerce market with a variety of marketing strategies. In-store is the ideal place to bring web branding to a store’s customers-turning foot traffic into web traffic
GLAMOUR Magazine Polls Young American Women
A new poll conducted by GLAMOUR magazine has found that young women today have intensified their focus on self and family, conveying little interest in issues they don’t feel directly affect them, including foreign affairs. What is of far greater importance to young women today is health and wellness, their own and that of their families.
While only 8% of young women who participated in the GLAMOUR “Do Vote” poll agreed that they have become more politically involved, 50% said they’ve become more spiritual and 84% have committed to spending more time on their well-being, both physical and mental. Some 76% indicated they have grown more concerned about their health; 68% indicated that they’re buying more healthful food and frequently read nutrition and ingredient labels when shopping; 66% have incorporated a healthy lifestyle into their everyday living; 64% have become more concerned about their weight; 64% dedicate some time to physical fitness; 62% indicate that taking vitamins and supplements has become more important to them; 48% are spending more time working out and 38% have become more willing to try new sports, such as in-line skating or snowboarding.
Fortified Foods Market Growing
Retail sales of fortified food products grew to $5.5 billion in 1999, a 54% increase over 1998, according to a study by Kalorama Information. The overall market more than doubled from 1995’s sales of $2.4 billion and is expected to reach $7.8 billion by 2004.
Fortified cold cereals have led the category growing at a rate of 47% annually. Fortified beverages were the second largest growth sector, increasing 40% over 1998. Convenience stores generated 7% of fortified food sales in 1999 by offering single serve beverages.
The majority of fortified food consumers tend to be young and female. However, African Americans are the largest consumers of fortified cereals, and young consumers like fortified fruit drinks such as Snapple.
Richard Scarry Children’s Organic Food Introduced
The New Organics Co. has introduced a new line of certified organic foods for children, branded by Richard Scarry, whose characters can be seen daily on Nick Jr.’s “The Busy World of Richard Scarry.” The certified organic products range from single served quick meals such as Cheeseburger Macaroni Dinner and canned pasta, to kid-friendly baking kits, cookies in the shape of Richard Scarry characters and beverages, including berry juice, lemonade and cherry apple juice.
Colgate Launches Battery Powered Toothbrush
Colgate-Palmolive is introducing a battery-powered toothbrush that is clinically proven to clean better than a manual toothbrush. The Colgate Actibrush costs under $20 and requires no plugs or recharging, making it completely portable.
Jane Cosmetics Offers New Skin Care Line
Jane Cosmetics, a division of Estee Lauder, wanted to expand its brand into a new category, and turned to Sterling Group, a New York City-based brand consultancy to help launch a new line of teenage skin care products. The 17 item botanical facial skin care collection is called Good Skin.
Sterling Group created the packaging as well as displays for the new line.
Thymes Launches Sleep Well Collection
The Thymes Limited has introduced The Sleep Well Collection, which helps to provide a good night’s sleep when combined with personal bedtime rituals.
The collection contains three distinctive formulas: Relaxation, Sweet Dreams and Deep Sleep, formulated with essential oil blends and a full spectrum of aromatherapy fragrances.
Primal Elements Launches Two-Pack Paintbox
Primal Elements, Garden Grove, CA, has introduced Two-Pack Paintbox, an aluminum case which holds two interchangeable scent disks of one’s choice. When dropped into the compact, it is possible to blend the scent disks to suit one’s state of mind.
Curad ‘Triple Antibiotic’ Bandages Introduced
New Curad Triple Antibiotic bandages offer maximum protection from infection with a triple antibiotic ointment right on the pad. A product of Beiersdorf, it’s the first bandage to offer a triple antibiotic ointment directly on the pad.
Borghese Displays New Foundation Collection
Borghese is bringing skincare nutrition to color cosmetics with an advanced vitamin-technology foundation makeup. Perfetta-C Natural Multivitamin Makeup SPF 8 is infused with the benefits of Vitamins, A, C and E. This foundation improves the condition of the skin as it supplies anti-aging treatment. It is available in eight shades, for a wide range of skintones.
The line is being displayed in department stores on an acrylic riser.
Shoppers Drug Mart Inflatable Used In Community Events Program
Shoppers Drug Mart used cold air inflatables as part of a community events program. The interactive inflatables bounce, attract attention and become the talk of every town they visit. The attractive and interactive inflatables have become popular for community events. The program was so successful, Shoppers Drug Mart has expanded it nationally. For more information on these cold air inflatables, contact Dynamic Display, 5450 West Jefferson Avenue, Detroit, MI 48209.
Beiersdorf Q-10 Night Powerwing-Floorstand
This display was designed to market three separate high-end Q-10 products, while featuring one in particular “Q-10 Wrinkle Control Night.” This product appears on the top shelf of the unit, framed by extensive seven color and UV litho graphics above and to the right. The display can be used as a powerwing, a powerwing with lug-on riser, or as a floorstand. This display which won a Gold OMA in the Hair and Skin Care Category, was created by Triangle Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
Beautiful By Nature Color Playstation
The Beautiful by Nature Color Playstation was designed to merchandise and test the Bath and Body Works full women's cosmetic line. This unit creates a secondary selling outpost and encourages testing and sampling. The playstations were constructed and finished out of lacquered wood, Powdercoated steel, glass, and polished acrylic. The construction process included fabrication and injection molding. The fixture is updateable and interchangeable, allowing for constant seasonal changes. The unit is interactive. This display, which won a Gold OMA in the Cosmetics - Women category, was designed and manufactured by The Royal Promotions Group, 119 West 57th Street, New York, NY 10019.
Stila Illuminated Full Line Display
The Stila Illuminated Full Line Display system was designed to give Stila a new look on counter. This display system tests Stila's full line in a modular format by product category. The innovative light boxes reinforce Stila’s visuals and brand identification. The displays are constructed out of laser cut and polished custom pearl acrylic and aluminum. This unique, illuminated display system won the Gold OMA in the Cosmetics - Women category, and was created by The Royal Promotion Group, 199 West 57th Street, New York, NY 10019.
Eucerin Universal Powerwing/Floorstand. This display is shipped to the stores empty for the convenience of the retailer. It is designed to be utilized as a merchandising vehicle for a variety of Eucerin product, accommodating virtually any size bottle or jar. The retailer has the option of placing the unit in a wire cage or on a base and refilling it with any mix of Eucerin products. Created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134. BRONZE AWARD.
Viking Collateral (Banner, Table Cloth and Tryptch). The Viking Collateral program was designed to create a specific environment through the use of a cohesive group of display materials. The goal was to establish brand recognition of Viking's new fragrance for men. The program was simple to execute and easily portable. The tryptch was produced out of .020 SBS and mounted to foam board. All units were silk screened. Designed and manufactured by The Royal Promotional Group, 119 West 57th Street, New York, NY 10019. BRONZE AWARD.
Tony & Tina Eyeshadow Merchandiser. This display was designed to merchandise the Tony & Tina line of eyeshadow using its unique packaging instead of using a traditional pan. It is constructed out of powdercoated steel and acrylic templates. The unit reinforced the line's personality based image. Designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019. SILVER AWARD.
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