Aquafresh Launches Dental Gum & Lozenges
SmithKline Beecham has launched Aquafresh Dental Gum and Dental Lozenges. Aquafresh is the first major toothpaste brand to expand into the dental gum and lozenges segment.
Aquafresh Dental Gum helps clean teeth and fight plaque acids. Aquafresh Dental Lozenges help maintain healthy teeth by neutralizing plaque acids and providing another solution for the consumers who don’t want to chew gum but still want fresh breath and clean teeth at times when they can’t brush.
“We want people to know that it’s important to take care of your teeth,” said Vanda Rosemberg, Brand Equity Manager, SmithKline Beecham Consumer Healthcare. “When you are on the go and can’t brush, Aquafresh Dental Gum and Dental Lozenges are the next best thing.”
Butler Floorstand Displays ‘Cleaner Toothbrush’
The Butler GUM brand of oral care products transforms the toothbrush category with the introduction of the Protect toothbrush, featuring a replaceable head with antibacterial bristle protection.
The antibacterial coating is clinically proven to reduce bacterial contamination on the bristles. The replaceable three-head design makes it easy and convenient to change to a fresh brush every month. When used as directed, each bristle head provides 30 days of continuous protection.
Butler is using floorstand and wing panel displays to promote the launch of the Protect toothbrush at retail.
Joe Blasco Introduces Full-Line Tester
This Full-Line Tester was designed to provide a high quality selling center for the Joe Blasco professional cosmetic product line, introduced in the U.S. and Europe.
The display showcases the entire Blasco line in an organized and accessible product arrangement, enabling consumers to shop alone or with a sales assistant. The unit is space efficient, attractive and durable, assuring retail acceptance and long-term placement. A drawer in the base of the unit houses backup stock.
The Joe Blasco Full-Line Tester was produced by Trans World Marketing, East Rutherford, NJ.
Hardware Nail Enamel Featured In Counter Unit
Hardware Nail Enamel is being displayed in this permanent counter unit to showcase the entire product line. Lasercut green edge acrylic parts nest perfectly, while multiple embossed polished aluminum components are used in facia panels. A clear turntable takes advantage of display case lighting. Exposed “bolts” reinforce the “Hardware” branding.
The Hardware Nail Enamel display was produced by Nikles Design Corporation, Oceanside, NY.
Hawaiian Tropic Roll-About
This 5 Shelf Roll-About produced for Hawaiian Tropic, provides strong brand identity and an appealing merchandising vehicle to maximize product take away in a competitive, seasonal category.
The free-standing display obtained additional store location and incremental sales increase. The display features vacuum formed, two-sided “Mr. Sun” logo and Sand N’Sea shelf covers. The unit is constructed from metal and tubing and has a powder chrome® finish.
The Hawaiian Tropic 5 Shelf Roll-About was created by Nashville Display, a Nashville, TN-based point-of purchase display firm.
Interactive Retail Kiosk To Market Cover Girl Cosmetics At Malls
The Cover Girl Live Zone has been brought to consumers at the White Marsh Mall in Baltimore, MD, by specialty retailer Contempo Casuals. The Cover Girl Live Zone offers consumers an internet kiosk to provide personalized beauty information. Through a special camera, participants will be able to send their photo over the Internet to a consultant who will educate them on the right make-up colors and proper application. In addition, unique features called “vision mail,” and “e-mail a friend,” will be accessible at the kiosk.
The Cover Girl Live Zone provides Procter & Gamble with a testing ground for new marketing ideas. It offers the first Cover Girl product tester bars in the U.S., allowing opportunities to try products before buying. The retail area also features “Shade Central,” a 3-foot merchandising unit with seasonal products and additional interactive devices. Current fashions and accessories from Contempo Casuals are also featured in the Cover Girl Live Zone.
The Cover Girl Live Zone is a test concept designed to help Cover Girl better relate to the teen consumer in one of their favorite gathering places - the mall.
Retail Sales For Anti-Aging Products Expected To Reach $4.3 Billion By 2003
Retail Sales For Anti-Aging Products Expected To Reach $4.3 Billion By 2003, Retail sales of anti-aging products are expected to climb to $4.3 billion by 2003, according to a recent study published by Kaolorama Information, New York City. Contributing to the industry’s growth are the aging of the baby boomer generation combined with a substantial increase of new products on the market.
Hundreds of products have been developed in both the VSM (Vitamin Supplement Mineral) and cosmeceutical categories. Unlike cosmetics, which cover up signs of aging, these products contain ingredients designed to reduce and protect against the signs of skin aging. According to the study, drugstores hold an estimated share of 29% of sales in the cosmeceutical industry, followed by department stores at 26% and mass merchandisers at 24%. This study noted that food stores have done a poor job at capitalizing in this industry, and have failed to gain a substantial market share.
Giorgio Armani Parfums Launches Mania
Giorgio Armani’s newest signature fragrance for women is named Mania.
“When I created Mania, I wanted not a scent, but a fragrance for the skin,” said Armani. “Mania is my symbol of seduction,” he said.
Clairol Introduces XtremeFX Hair Color
Clairol’s new XtremeFX is described as hair color with a wild streak, targeting 13- to 24-year olds. Liz Read, Sr. Director, Haircolor Marketing, said, “Today’s younger audiences, now require products geared to the way they want to express their personality.” That requirement has fueled growth in the highlighting and bleaching market; 47% of highlighting new users are under age 25.
XtremeFX has two components; The Bleach-Out Tool Kit and Color Shock, available in four vibrant and un-natural shades.
Prescriptives Potion Fragrance Debuts
New Prescriptives Potion, an illuminating floral fragrance, will be introduced in November.
“Prescriptives Potion is a counterbalance to today’s frenetic lifestyle,” said Anne Carullo, Sr. V.P., Marketing and Product Development for Prescriptives. “It is a straightforward, fresh scent.”
Glamour Tek Full Line Cosmetics Tester
The Glamour Tek Full Line Cosmetics Tester was designed to test and merchandise the Glamour Tek cosmetics line. This unit was designed to merchandise the product using its unique packaging instead of using a traditional pan. The unit was constructed out of powder coated steel and acrylic templates. The unit reinforced the line's technologically based image. The Glamour Tek Full Line Cosmetics Tester was designed and manufactured by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Metabolife Floorstand National Rollout
This display was designed to introduce a product to the retail market that has been previously sold by direct sales only. The display is e flute corrugated litho laminated with a gravity feed dispenser. This unique dispenser holds 24 or 36 bottles and can be used as a floorstand or powerwing. The corrugated base has a 24 pt. “Lug on Bottle” to create a 3D effect. The display can be refilled from the top. In a period of 4 weeks, the display was designed, produced, assembled, packaged and 20,000 displays were distributed for the rollout. The displays arrived to the retailers in time for the national rollout. The Metabolife Floorstand was created by Meridian Display, 162 York Avenue East, St. Paul, MN 55117.
Prescriptives Counter Unit
The objective of this display was to provide a temporary counter top unit incorporating the look and feel of a permanent unit, at the cost of using temporary materials, while still conveying an upscale image. The design of this display allowed the client's packaging graphics high visibility in both the tray and on the riser. Areas on the tray were built to hold samples of the actual products allowing consumers to test the make-up. The client was very pleased with the end result. The prescriptive Counter Unit was created by Triangle Display Group, 601 East Erie Avenue, Philadelphia, PA 19134.
The Shiseido Collateral program was designed to create a selling environment through the use of a cohesive group of display materials. The goal was to establish brand recognition for the launch of Shiseido's new skincare line "The Skincare." The banner, tablewrap, ledge props and floor graphics all reinforce the strong brand identity. For more information, contact The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Roche Diagnostics was looking for a dramatic way to get attention at its exhibit booth for the CLMA Conference in Anaheim, CA. They used this 48" x 60" TRIAD® 3-Message prismatic display to attract attention to the booth and to convey its message with three different image. The exhibit booth was produced by Exhibit House, Indianapolis, IN. For more information on the TRIAD® 3-Message Prismatic Display, Contact Clearr, 3750 Williston Road, Minnetonka, MN 55345.
DJ Graphics offers 4 color process banners using its Transcendence™ technology which makes campaigns jump out to the consumer with vivid life. Banners are produced on most substrates - Satin, Bengeline, Nylon, Silk, and are topped off with a special finishing, proven to drive sales. Transcendence may be used for large format show/event banners, or table-top/floor displays. For more information, contact DJ Graphics, 127 South Broadway, Nyack, NY 10960.
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