The Cyber Beauty Advisor has been developed to address unresolved cosmetic issues, provide beauty tips, answer cosmetic questions, and deliver professional advice. Consumers are able to select information and then test products within arms reach. Rebecca Pflueger, President of the English Ideas line, is also the spokesperson and beauty authority hosting the interactive multi-media program. The English Ideas Cyber Beauty Advisor is currently in better department stores including Bloomingdales and Macys.
The multiple functions of the display design works perfectly for this new product introduction. When the retailer eliminates the base, the tray unit with header fits into power wing racks. The individual trays can stand alone as counter displays when used with the header. The graphics indicate the fresh quality of the product line.
The Natural Herbs Floor Display was created by Longview Fibre Company, a Milwaukee, WI-based p.o.p. display firm.
The display had to have a small footprint, offer 96 pieces of ChapStick, build brand equity, be easy to refill and low cost. The objective was to be more visible in the convenience store industry or "specialty market area."
"The ChapStick counter unit, constructed of injection molded parts with a mounted, printed litho label, was created by Henschel-Steinau, Inc., an Englewood, NJ-based point-of-purchase display firm
Virtual Beauty 2000 features Liquid Layers Lip Gloss in a lightweight, high-shine formula that conditions as it moisturizes; Virtual Nails Nail Color, long wearing color that provides high shine and intense color; and Cyber Space Stackable Eyeshadow in smooth shades.
The unit is constructed of wood, metal and plastic. It features angled shelves for easy access by the consumer as well as straight shelves in different sizes for heavier products.
Large header graphics establish brand identification and graphics on the side of the display provide product information. In addition there are pockets to dispense information brochures.
The Atkins Center was created by Ledan Inc., a Mineola, NY-based point-of-purchase display firm.
There are four Colgate Star Wars kids’ character toothbrush designs: Darth Vader, Luke Skywalker, Princess Leia and R2-D2 with C-3PO. The four Episode I character toothbrushes are: Anakin Skywalker, Jar Jar Binks, Darth Maul and Queen Amidala. Colgate also offers eight teen/adult Star Wars toothbrushes. Colgate’s new Star Wars galactic bubble mint flavor toothpaste is a deep blue sparkling gel.
Colgate has developed its most comprehensive kids’ launch display program. There are five display options with product counts from 36 units to 120 count, 6’ character units, as well as a custom-designed 360 count checkout lane unit and a toy aisle permanent sidekick featured in the mass class of trade. The 6’ Colgate Star Wars: Episode I floorstand holds 36 kids’ toothbrushes with toothbrush stands, 36 teen/adult toothbrushes and 48 tubes of galactic bubble gum mint flavor toothpaste.
"SunSpots is a new product category that will be an easy and smart additional purchase for people buying sunscreen," said Candace Souweine, SunSpots Marketing Manager.
A point-of-purchase display measuring 10 1/2 inches wide by 10 1/2 inches tall by 6 1/4 inches deep is provided to retailers and holds 12 boxes. SunSpots also offers gravity fed chutes holding 18 or 36 boxes as well as point-of-sale display boxes. A regional market roll out is planned for the product line initially.
The unit is fabricated in Acrylic and the riser is elegantly silk-screened in a frosted floral pattern. The base is a matte gold with the perfume bottle serving as the central focus.
The Fleurage Tester Display was created by The Royal Promotion Group, New York City.
The display is an open concept unit where the bottle may be easily accessed by the consumer. It shows off the distinctive bottle shape used with all other Vive products, providing stability at retail with a very small footprint.
The header card exactly replicates the bottle and features the bottles placed within color matched styrene trays integrated into the display design which securely holds the product at retail.
The L’Oreal Vita Display was created by Point One Displays Inc., a Montreal, Canada-based display firm.
This retail kiosk for Avon opens a new merchandising area for the company.
The kiosks were created for Avon by Ledan, Design Group, Inc., a Mineola, NY-based display firm.
"The growing appeal of green tea and its health benefits are becoming more and more apparent," said Victoria Spellman, V.P., Global Marketing for Elizabeth Arden. "The introduction of the Green Tea Collection is Elizabeth Arden’s take on the modern day movement towards natural herbal remedies"
"The marketing campaign is designed to position skin care as important to a woman’s workout as crunches and kickboxing," said Nathan Estruth, P&G Skin Care Marketing Director.
The product launch will be supported with extensive advertising and promotion.
The synergy between the men’s and women’s FREEDOM fragrances is evident through the use of Asian Ginger, captured via a new technology called NaturePrint.
According to L’Oreal, the growing popularity of permanent haircolor is reflected in women’s changing haircolor needs. Gray coverage is no longer the only reason why women want permanent haircolor. Women now want long-lasting color to "feel good about themselves" and create a new identity.
The Casual Friday fragrance line includes Eau de Toilette Spray, After Shave Lotion, All-Over Shampoo and Deodorant Stick.
Golf legend Gary Player is the bracelet’s spokesperson.
"Pharmacists and pharmacies are in an ideal position to be the source for both products and information about nutritional supplements," said Ken Morgan, V.P., Retail Marketing for McKesson.
The 16 foot NutriStation planogram can resemble a store-within-a-store concept or can stand alone. It includes four sections: National Brands, Broad Line Brands, Private Label Value Rite and Health Mart lines, and a Function grouping of categories such as "Stress," "Memory," "Immune System" and "Women’s Health." The NutriStation program marketing materials include the tagline, "Your’s Naturally." The NutriStation program is available to McKesson’s nationwide chain of 5,400 independent pharmacies.
The Revlon Moonraker "Sandwich Tester" is a merchandising system that can be adaptable to individual European and Asian markets. An affordable method of production utilizing common tools had to be developed to allow specific markets to customize a product mix. Individual markets throughout Europe and Asia are able to customize their product mix, test and merchandise products in any given tray by category or by co-merchandising with other products. These flexible units provide the ability to prepare for new product launches. This display was designed by Revlon, and manufactured by P.O.P. Displays International in its UK plant.
The Bath & Body Works Wall Unit was custom designed for the "Beautiful By Nature" cosmetic line. It provides an open sell environment which is easy to shop. The display is broken down into three categories: eyes, lips, face. It is produced from a combination of materials ranging from metal fabrication, wood, aluminum and acrylic. The Wall Unit has been placed in over 1,000 stores.
The Tony & Tina Eyeshadow Display is designed with an innovative, fun-loving spirit. This display not only complements the previous Tony & Tina displays in style and materials, it has added value by providing testers, saleable product, informative copy, all on a display with a small footprint. The display creates great color impact that reaches out to the customer to encourage testing.
The Lancome Oui Tester provides a dynamic product presentation incorporating a bottle tester and a specially created fragrance Liquatouch sampler. The unit is designed to generate trial, impulse sales and create a distinctive image for this new fragrance. The distinctive design of the unit, especially the dominant use of the "O", created a unique and impressive counter presentation. It caught the attention of consumers and encouraged trial, which led to multiple purchases. The ability to test the fragrance and/or use the Liquatouch samples generated additional interest and further enhanced the image of the brand. Placement was universal. The unit was designed and manufactured by P.O.P. Displays International.
This La Prairie Department Store Counter was custom designed for LaPrairie Treatment Spa in Bloomingdales flagship store in New York City. The new Spa provides a multiple level space that provides privacy for beauty treatments as well as make up consultation. A combination of imported marble, polished and brushed chrome, highlighted by rich accents of blue granite, creates an inviting customer friendly atmosphere.