La Prairie Features Permanent Counter Display
Laboratories La Prairie SA required a new display unit when two new products were added to its existing Cellular Purifying System line. The display was to appear un-changed while still glorifying the two new products in the line.
The injection molded, frosted acrylic permanent counter display was created for the European market, and included an adjustable stainless steel wire brochure holder. New product pedestals were added as a continuation of the arching wedge shape. To achieve the proper color and translucency, the bottom plate was molded in a trans white for glow, and the top frost was created by a combination of pearlescent and sandblasting techniques.
The La Prairie Cellular Purifying System permanent counter display was created by Nikles Design Corp., Baldwin, NY.
Stylish Display Created For ISO Hair Products
Katherine Frank Creative came to Rapid Displays, based in Chicago, IL, searching for the perfect display to feature ISO’s multiple hair products.
The client wanted the display to be a freestanding unit within salons, and needed to graphically communicate the benefits of the product.
Rapid Displays created a visually appealing display, combining smooth metal surfaces with translucent panels and glass shelves and a bold header.
Rapid Displays was responsible for the full production, graphics and packaging of this display.
“Z” Displays Feature Mini Light Bulb Nail Colors
American Woman, Inc., is featuring this “Z” lightning shaped display to introduce its two new nail color lines, mood changing nail color that changes color based on your body's temperature and Watt, a color nail lacquer with natural pearl for longer wear.
The nail color bottles are designed to look like light bulbs to highlight the "electrifying" shades. The new lines are available in Wal-Mart and Ulta stores as well as various other venues, targeting women 9- to 90-years-old, according to Jenel Faraci, American Woman President.
The Mood Changing “Z” display and the Watt a Color “Z” display are also available in mini counter versions.
Novartis Introduces ReSouceWellness Line
Novartis Consumer Health, has launched ReSource Wellness, a complete line of dietary supplements developed to help consumers feel better and take charge of their health. For those who could use more stamina, there's 2nd Wind. ForSight promotes healthy eye function. MemorAble is for mild memory and concentration problems; and FlexTend helps maintain healthy joint function.
Barry Kesten, Marketing Director, Novartis Consumer Health, said, “Dietary supplements are routinely packaged in such a way that offers no guidance to help consumers choose the supplement that is right for their specific health needs. The ReSource Wellness supplements are clearly labeled to deliver precisely the information consumers need to make an informed decision.”
Floor displays, shelf talkers, FSI’s and a consumer refund offer will help to support the launch.
Gillette/Eckerd Features Mach 3 Gravity Feed Display
Gillette wanted a display that would gain out-of-the shaving aisle positioning for the Mach 3 razor and convey the razor’s sleek imagery.
The Mach 3 Gravity Feed floorstand/powerwing was designed with injection molded channels, created of translucent styrene, that hold 33 razors and 24 cartridge packs in a small footprint. The gravity-feed shoots are designed to be staggered so that consumers can shop either of two rows. The Gillette Mach 3’s sleek signature color is used to leverage brand equity while the high-tech design of the unit reinforces the Mach 3’s brand positioning. The Gillette and Eckerd logo appears on the side panels.
The fact that the unit could easily be converted from powerwing to floorstand allowed Gillette to gain a strong position in Eckerd’s “main power aisle” driving impulse purchases amongst customers not shopping the shaving aisle.
The Gillette/Eckerd Mach 3 display was produced by New Dimensions Research, Inc., Melville, NY.
CVS Launches Healthy Women Program
CVS/pharmacy has introduced “Healthy Women,” an in-store program available exclusively at CVS/pharmacy locations. The centerpiece of the Healthy Women program is a one-stop comprehensive store display offering health information and products that spotlight important health and wellness concerns that affect women. Health information available at the uniquely branded Healthy Women display is prepared in conjunction with the Partnership for Women's Health at Columbia University.
Introducing a new health theme every two months, based on topics such as breast health and stress management, Healthy Women will debut at 1,900 CVS/pharmacy retail outlets.
“This significant program exemplifies our commitment to serving our customers by helping them identify their greatest health and wellness concerns,” said Helena Foulkes, CVS/pharmacy V.P. Marketing.
Liz Claiborne Launches Mambo Fragrance
Liz Claiborne Cosmetics has launched the Latin-influenced fragrances, Mambo, for both women and men.
“Liz Claiborne is making a cutting edge statement in recognizing the integration of Latin culture into everyday life-it's a fragrance for everyone,” said Sue Hochman, V.P. Sales, Liz Claiborne Fragrances.
New Butler Toothbrush Has Antibacterial Bristles
John Butler Co. has launched the first antibacterial bristle toothbrush with replaceable heads. The Butler GUM toothbrush has a patented antibacterial coating that reduces bacterial contamination on the bristles for 30 days.
Estee Lauder Debuts The Private Spa Collection
Estee Lauder has introduced The Private Spa Collection, comprising seven bath products plus a candle containing mind-lifting scents.
Private Spa includes two fragrances, each designed to ease tension and encourage a tranquil, transporting experience. The line includes Crystal Glow Sugar Rub, Sea Plunge Calming Soak, Light Rain Moisture Droplets, Healing Essence for Mind and Body, Smoothing Feat Manicure/Pedicure Treatment, and SeaFoam Wash Gel Cleanser.
Softsoap Vitamins Are Introduced
Colgate-Palmolive has introduced Softsoap Vitamins body wash and liquid hand soap, with a water activated formula delivering Vitamin E to replenish the skin's supply. “Softsoap Vitamins will drive consumers to mass merchandisers by delivering Vitamin E benefits at a great price,” said Sheila Hopkins, V.P., & G.M., U.S. Personal Care for Colgate-Palmolive. A $20 million campaign will support the launch, including sampling, FSIs and in-store promotions.
Gillette Tour Heralds Venus Shaving System
The Venus In Motion Mobile Marketing Tour this summer is heralding the launch of Gillette’s new Gillette for Women Venus Shaving System.
Two trucks have been transformed into “sensory immersion units” that introduces the Venus imagery and product attributes in an exciting manner. Inside, consumers can gaze at a virtual waterfall, awaken their senses in an “aroma oasis,” test their sense of touch at a “texture wall” and send e-photo postcards to friends from the “lava lounge.”
“The Venus In Motion tour gives every woman the opportunity to feel like a goddess, drawing on the senses of sight, sound, smell and touch to bring our razor’s core imagery to life,” said Pauline Munroe, Marketing Director, North America, Gillette Co.
CATEGORY: Permanent Displays
DISPLAY PRODUCER:The Royal Promotion Group
119 West 57th Street, Suite 960, New York, NY 10019
This window display program was meant to establish brand recognition and mark the launch of a seasonal product line called “M.A.C. Eden Rocks.” This window display was designed to create a distinct identity for the seasonal product line. The dimensional visual presentation made this color story come alive.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Triangle Display Group
601 East Erie Avenue, Philadelphia, PA 19134
The Beiersdorf Q10 Lotion Powerwing/Floorstand was designed in this versatile powerwing/Floorstand format to create open-stock demand prior to the Summer season. The unit can be displayed with or without the lug-on header. The display attained a wide acceptance by many different types of retail outlets. The product line continues to be successful for Beiersdorf and future promotions of this type are likely.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Clearr Corporation
3750 Williston Road, Minnetonka, MN 55345
Panorama™ Convex-faced Backlit Displays may be used for retail, showroom and trade show display. Its convex faces, combined with brilliant and even illumination, attract attention even from wide angles, and add allure to dramatic graphics presentations. It is available in a wall-mount single-faced model, a double-faced model, for suspending or placing on counters and a double-faced independent floor-mount model. Side sections snap open allowing for graphic insertion and changes in seconds.
CATEGORY: Plastic Displays
DISPLAY PRODUCER: Shannen Promotions, Inc.
232 Madison Avenue E., Suite 204, New York, NY 10016
The Lancôme Re-surface Counter Display is an injection molded counter tester which allows customers to test both Re-Surface Eye and Face non-wrinkle product. The unit has two pockets for product and has information screened over a factice set, as well as a riser with interchangeable graphics.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Triangle Display Group
601 East Erie Avenue, Philadelphia, PA 19134
The BDF Sheer Body Spray Wing/Floorstand was well received at retail due to its versatility, product testing feature and product information via brochures. The product graphics tie in with the display graphics. The unit may be displayed as a floorstand with lug-on riser, as a floorstand without the lug-on riser, as a powerwing with the lug-on riser or as a powerwing without the riser. This format ensures acceptance by most retail chains and also maintains a manageable cost for the client.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Phoenix Display/International Paper
33 Phoenix Drive, Thorofare, NJ 08086
The Dilbert 12 Hour Relief Zone Display is an attention-grabbing unit that merchandises the whole family of Schering-Plough products, cross promoted, to convince consumers to stock up for the cold and flu season. The display helps achieve valuable secondary, off-shelf placement for this family of products. The display is created using die-cut, 4-color, litho-B-flute. A gravity feed mechanism is located on top of a graphically rendered sink to add a fun, cartoon-like element to the promotion.
CATEGORY: Promotional Displays
DISPLAY PRODUCER: The Royal Promotion Group
119 West 57th Street, Suite 960, New York, NY 10019
The Oxygene mobile was designed to create brand awareness and have the brand stand apart in the store. The mobile’s visuals, in several sizes, effectively reinforced a strong identity through the use of advertising and product imagery.
CATEGORY: Plastic Display
DISPLAY PRODUCER: Shannen Promotions, Inc.
232 Madison Avenue E., Suite 204, New York, NY 10016
These displays, Chanel No. 5 Spraymania Counter Stocker Unit and Chanel No. 5 Spraymania Single Display Unit, were fabricated out of 3/16" back gloss and 3/16" clear acrylic. Both the tester and counter display featured a pocket for blotter cards for ease of testing. Each display also incorporated a facts sheet mounted to the back side of the risers. The counter display highlighted the No. 5 packaging in front of a two plane dimensional riser. The risers on both had 4-color process visuals.
CATEGORY: Light Boxes
DISPLAY PRODUCER: Warwick Products Company
7909 Old Rockside Road, Cleveland, Ohio 44131
New is this Pedestal Mount AdTRIO® Scrolling Lightbox line. These illuminated displays present three backlit Duratrans photographs or similar graphics in continuous rotation. AdTRIO lightboxes use a unique scrolling carrier that continuously rotates visuals in a smooth, fluid motion. Each backlit visual 14-3/8" x 19-11/16" in size, is displayed for 8 seconds. These lightboxes can also be positioned on counters, wall mounted or suspended.
Back to Top
To See previous issues of Creative HBA/Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
