ISO Display Showcases Haircare Products
This sleek and modern floor display was produced for professional beauty manufacturer Innovative Styling Options (ISO).
The curved, stylized display features an extensive selection of haircare products. The display header proclaims, “Behold multiplicity, for the many moods of your hair.” The display’s neutral colors help to focus attention on the colorful haircare line.
This permanent display fixture was designed and produced by Katherine Frank Creative Inc., a point-of-purchase display and marketing communications company located in Lombard, IL.
Shelf Display Dispenses Rembrandt 3-in-1
Den-Mat Corp. has introduced Rembrandt 3-in-1, which combines a fluoride toothpaste, bleaching gel and whitening rinse to not only whiten teeth but provide superior overall oral care.
Rembrandt 3-in-1 provides significant tooth bleaching results with just regular brushings. Rembrandt’s patented Citroxain ingredient, derived from a papaya enzyme, works to not only remove stains, but to actually whiten the color of teeth.
“We wanted to offer an oral care product that really does it all,” said Dr. Robert Ibsen, President and Founder of Rembrandt Oral Care Products. “This is not just a tooth whitening product, but a superior oral care product that also happens to whiten teeth.”
A unique vacuum formed shelf display stimulates consumer interest and trial at retail.
Vitamin World Uses Permanent Floor Display
Vitamin World is using this permanent floor display in its stores to promote the sale of its Green Source multi-vitamins.
The completely versatile merchandiser features perforated metal shelves that can be adjusted to accommodate other featured products. An acrylic header and side panels allow easy access for interchangeable graphics while casters add mobility for key placement per location.
The Vitamin World Permanent Floor Display was produced by The Display Link, a point-of-purchase display firm based in Babylon, NY.
Study Explores Baby Boomers & Health
While they express anxiety about aging, America’s 75 million Baby Boomers are only taking baby steps to good health. Half of them confess they aren’t eating as well as they should, and one in three say they will act to alter their diets if diagnosed with a disease. These are findings of “A New Age Of Aging-A Study Of Baby Boomer Behaviors On Growing Older,” a survey conducted by the Alliance for Aging Research, Washington, D.C.
Boomers are making modest changes in their eating and lifestyle habits. Two-thirds of them report they’ve eaten “healthier food,” fruits and vegetables and more foods with fiber, and 57% say they've taken vitamins, minerals and dietary supplements to look or feel younger. 51% of Boomers who have made dietary changes in the past year admit they should be eating healthier food. Of those not doing enough, 17% concede they’re not disciplined enough while 12% say they don’t have time to eat healthfully. Three percent said they’re too young to worry about eating healthy.
Axe Male Deodorant Comes To North America
Unilever is introducing the world’s No. 1 male deodorant brand, Axe deodorant body spray, to North America, targeting the $7.7 billion male grooming segment. Axe is a deodorant spray that is used by young men all over their bodies to keep them smelling great. There are six masculine fragrance varieties.
“Young men are spending more money and time on their appearance than ever before and this trend is expected to increase,” said Alan Jope, COO of Unilever Home & Personal Care NA.
Mentadent Tooth Whitening System Debuts
Mentadent is introducing the White & Clean Toothbrush and Tooth Whitening System. With three easy steps, Mentadent’s Tooth Whitening System whitens teeth safely, in as little as seven days.
Mentadent’s new Tooth Whitening System will be available at grocery stores, drug stores and mass merchandisers.
Colgate Introduces Simply White
Colgate-Palmolive Company has launched an at-home teeth whitening product called Colgate Simply White.
Colgate Simply White clear whitening gel is easy to use, clinically proven to deliver whiter teeth and affordably priced at $14.99.
New Soy7 Pasta Offers Heart-Healthy Soy
Archer Daniels Midland Co. introduces Soy7 Pasta, which lets pasta lovers savor their favorite Italian dishes while getting the heart-healthy benefits of soy protein.
“As part of our commitment to helping Americans lead a heart-healthy lifestyle through our NutriSoy soy protein branding program, we are excited to announce the addition of Soy7 Pasta to the NutriSoy family of products,” said Tony DeLio, V.P., Marketing. Soy7 Pasta is available in six varieties.
ComfortCare Introduced For Painful Discomforts
Med Gen Inc. is introducing ComfortCare elastic compression supports with magnets, for painful discomforts associated with everyday strain and repetitive action activities.
The ComfortCare line includes six support products including back, knee, ankle, wrist, elbow and feet.
Revlon Skinlights Kicks Off Interactive Tour
Revlon has launched a national tour to promote its Skinlights makeup collection. The Revlon Skinlights Experience provides consumers with free makeovers and free product samples. A digital picture of each consumer makeover will be available and uploaded on to a dedicated web site.. The
Skinlights Experience adds dimension to the Revlon brand by creating an environment that evokes the way the Skinlights products make a woman feel,. said Kristin Patrick-Petersen, V.P., Brand Exposure, Revlon. . It also provides us with the opportunity to interact directly with our consumers and educate them on our products..
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Visual Marketing Inc.
154 W. Erie Street, Chicago, IL 60610-3798
Prestige Medical needed an in-store campaign to support their revamped product design and positioning. This floor merchandiser features techy perforated metal which allows for easy access for hook hanging the vast array of stethoscopes and blood pressure sets. The 76" high all metal construction will endure and the bright white powder coat denotes cleanliness, all within a 2.3 sq. footprint. The entire program has been deemed a success by the company based on the overwhelming positive support from field representatives.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Visual Marketing Inc.
154 W. Erie Street, Chicago, IL 60610-3798
The approach to this eyeware counter display was influenced by the design of the product, less clinical, more style. The Acrylic rotating merchandiser is supplied with double-sided mirror for easy consumer reflection. These high-end reading eyeware are under lock and key for added security.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Royal Promotional Group
119 West 57th Street, New York, NY 10019
The Nautica Longitude/Latitude Floorstand was designed as a merchandising unit to hold the entire new line of fragrance and body products. The floorstand was metal fabricated with custom price strips on each shelf, allowing the unit to act as freestanding outpost. Debossed logos and visual headers tied in with packaging and advertisements to create strong brand awareness.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Triangle Display Group
601 E. Erie Avenue, Philadelphia, PA 19134
This display is part of a 2002 re-launch of Q10 with Biotin, created for Wal-Mart. The order quantity of 5,500 indicates that Wal-Mart will be featuring more than one of these displays per store projecting its reception in the marketplace. The unit efficiently features four re-formulated Q10 products.
CATEGORY: Banners
DISPLAY PRODUCER: DJ Graphics
127 South Broadway, Nyack, NY 10960
This colorful banners is one part of a campaign by Borghese for its Cura-C Treatment. The banner uses Transcendence™ technology which features vivid color which attracts the shopper’s eye.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Royal Promotional Group
119 West 57th Street, New York, NY 10019
This Vera Wang Tester display was created for the launch of the bridal designer's first fragrance collection. The fragrance and body products are staged on a diamond shaped multi-tiered injection molded base that resembles a dressing room. A removable front acrylic logo and visual panel built brand awareness and allowed for versatility in display and updating.
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