Upscale Display Launches Sephora By OPI Nail Polish
The Sephora by OPI Nail Polish tower, housing the new and sensational product offering, was introduced in the Sephora chain. The company developed this bold, sleek, and exciting fixture for the launch of the newly created Sephora by OPI Nail Polish.
The tower is manufactured using solid surface material, which gives the fixture the upscale look synonymous with the Sephora brand, as well as durability. The use of laminate, MDF, nickel finish metal and acrylic was utilized to produce a cost effective, yet dramatic display unit.
The Sephora by OPI Nail Polish Tower was produced by Retail Solution Center, a Freeport, NY-based point-of-purchase display firm.
Desert Queen Fragrance Display Evokes The Southwest
The unique qualities of the southwest are captured in the Desert Queen Fragrance Display.
Ornate laser cut oxidized metal trims the bleached white wood base and forms the structure for the riser as well.
A back to back richly colored graphic slips into the riser frame for a tell and sell story about the fragrance.
This Desert Queen Fragrance display was produced by Nikles Design Corp., a Long Beach, NY-based point-of-purchase display firm.
COPPERTONE Launches NutraShield Beauty Line
Schering-Plough has launched COPPERTONE NutraShield with Dual Defense, sunscreen enriched with antioxidants that promote natural skin repair. The power of NutraShield lies in its Dual Defense technology, combining a broad spectrum sunscreen and antioxidants to support the skin’s natural repair process.
EZface, Inc., has introduced the EZface Virtual Mirror Kiosk. With the swipe of a beauty product barcode, consumers can virtually “try on” cosmetics and, get personalized recommendations. Customers simply snap a digital self-portrait using the kiosk's camera, scan in the barcode of a beauty product and virtually apply it. The EZface Virtual Mirror Kiosk creates a realistic simulation of a makeover and suggests complementary products that best fit the customer’s personal color profile. For more information visit (Web Site) www.ezface.com.
Kleenex Conducts ‘Feelspace’ Promotion
Kimberly-Clark recently launched the largest consumer sampling effort in its history to support the roll out of Kleenex with Lotion. The Kleenex Lotion “Feelspace” will tour shopping centers in major cities across the U.S.
The Anchor Experience is a 20' x 20' environment where consumers are encouraged to touch different soft surfaces, which will include a 42" digital touch screen interaction. The Satellite Experience is a 2' x 2' manned station where consumers will be encouraged to feel Kleenex with Lotion. Window clings & floor graphics in malls will direct consumers to the Feelspace booth.
Menasha Display Group will be showing this NIVEA Cares Tower Display which showcases Nivea skin care products and links the brand with an important cause as a sponsor of the Canadian Breast Cancer Foundation's annual breast-cancer awareness program. The promotion was designed for Walmart and had to offer a significant variety of products and a substantial product count to meet consumer demand. It also required a relatively small footprint, a striking appearance and a solid brand message for the well-known brand. To learn more about this display, contact Menasha Display Group at Global Shop, Booth 6630; or call 215-426-7110.
Pinquist Tool & Die Co. will be showing this double sided retractable banner stand. The display sets up in seconds by just unfolding the leg, inserting the vertical pole, and pulling the banner up into place. The unit holds two banners 33" wide and heights up to 78". To learn more about this double sided retractable banner stand, contact Candace Oshinsky at Global Shop, Booth 4347, or call 718-389-3900.
Focus America Group will be showing this Aero Dynamic LCD Media Player with motion sensor and voice applications. The front panel can be changed out with different graphics to meet promotional needs. Focus is presenting a full range of new frame colors. To learn more about this display, contact Ed Gerber at Global Shop Booth 6450; or call 858-695-3353.
Ascendia Healing Garden Counter Display. Healing Garden had been purchased by a new company that wanted to re-launch the brand. The objective was to market Healing Garden in a more upscale, contemporary manner. The display needed to meet specific retail shelf size requirements. Working within that footprint, this sleek, upscale display was created . Pearlescent colorant was incorporated into the design to add stopping power on the shelf. The color was specifically researched and utilized to react well with fluorescent lighting. Created by Rand Diversified Companies, 3 Ethel Road, Edison, NJ 08817.
GSK Permanent Abreva WalMart Power Wing. This display was designed to clearly communicate the brand’s benefits. GSK wanted to utilize a display which was sturdy enough to last the entire cold & flu season and it had to be impactful yet cost effective. This unique power design hangs over the retailer wire rack, making the wire rack invisible, which causes the display to stand out among other power wings. Created by Shorewood Display, 33 Phoenix Drive, Thorofare, NJ 08086.
Trion Industries, Inc. offers ShelfWorks®, an all-in-one shelf organization and signage solution. This shelf management system organizes product on the shelf and promotes sales with its complimentary shelf-edge label holders, built-in promo clips, pusher paddle messages, imprinted front product stops and lane top-header messages. Divider styles range from acrylic, extruded or molded plastic to wire, and auto feed systems including spring, gravity and manual feed. For more information, contact Trion Industries, Inc., 297 Laird Street, Wilkes-Barre, PA l8702.
Smashbox International Pedestal
This display was designed to provide a versatile, space efficient unit to work within the footprint of both large and small independent stores and perfumeries in the international market. The multi-tiered display works as both a counter unit or on a stand. Both the header and injection molded product cubes are fully updateable. The unit provides full product access through a design which incorporates two shelves on drawer glides, a swivel mirror and back stock stored in the base. This Smashbox International Pedestal was created by Retail Solution Center, 75 Hanse Avenue, Freeport, NY 11520.
La Prairie Miniature Lighted Showcase
This miniature lighted showcase was developed to feature the La Prairie Radiance Cream product. A custom LED board was developed along with internal components to create the illusion of light emanating from within the jar. This display was fabricated with acrylic, polished aluminum, VF and injection molded components. This display was created for La Prairie by Nikles Design Corp., 2365 Milburn Ave., Building #4, Baldwin, NY 11510.
Clinique Medical Display
This display is being launched in dermatology offices throughout the U.S. The display complements the design of the tubes in a half moon injection molded base, with a drop out bottom for easy removal of packaging foam. Each display has a clear lid with the "clinique" green backing the unit. Along the base an area is uniquely designed to display the product literature. Each display holds 5 tubes of an Optimizing Regime product used pre and post treatment. This Clinique Medical Display was created by WL Concepts & Production, 599 Jerusalem Ave., Uniondale, New York 11553.
Back to Top
To See previous issues of Creative HBA/Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
