P&G Displays New Venus Razors
Venus(R), one of the best selling female shaving systems in the U.S., has launched new versions of its top-selling razors.
In addition to Venus Embrace, P&G Beauty is also offering Venus Spa Breeze(R) and Venus Spa Breeze Disposables, the first disposable razor with built-in shave gel bars, enhanced with a white tea scent that creates a skin-loving light lather for a smooth shave, without the need for separate shave cream.
Venus is also introducing new Venus Disposables Tropical and a new SatinCare Lavender Kiss shave gel.
These latest Venus and SatinCare products will be displayed in food, drug and mass merchandise stores. Floor and power wing display graphics complement the new Venus packaging graphics.
BIC Displays New Soleil Bella
BIC has launched the BIC Soleil Bella™. The BIC Soleil Bella shaver is a one-piece shaver that features four flexible, e-z rinse™ blades, a soothing moisture strip® enriched with coconut milk, as well as a curvy, non-slip handle that allows for an easy grip in the shower or bath.
“The primary target for BIC Soleil Bella is women ages 18 to 34,” said Linda Palladino, Senior Brand Manager, shavers, BIC Consumer Products USA. “Women will enjoy shaving with BIC Soleil Bella because of its four e-z rinse blades that allow the user to rinse the shaver from the front or back. Also, the coconut milk that is infused into the moisture strip will help to provide a smooth shave.”
New No Frizz By Living Proof Offers Scientific Solution
Frizzy hair is one of the most pervasive beauty problems. A team of MIT scientists, assembled by Living Proof, a new technology-based beauty company, looked at frizz from a physics standpoint and created the biggest breakthrough in hair care in the past 30 years: No Frizz.
PolyfluoroEster is a smaller molecule than the traditional materials used for frizz control and was uniquely optimized by Living Proof’s in-house formulators. The formulation adheres tightly to the hair, which allows for long-lasting moisture resistance and rebalancing of the hair fiber’s interaction with the atmosphere, even after extreme humidity.
No Frizz will be displayed in custom fixtures at Sephora stores.
Estee Lauder Displays Prescriptives Mineral Tester
Estee Lauder wanted to develop a tester unit showcasing its Minerals Face Powder line.
The Prescriptives Mineral Tester display occupies a small footprint. Striking clear acrylic riser angles each sample upward to prevent product from falling out. Individual product graphics are updatable by utilizing pressure sensitive strip graphics. The display features a silkscreened brand logo. A value engineered base using MDF with aluminum laminate and vac forms, was also used.
The Estee Lauder Prescriptives Mineral Tester display was created by Retail Solution Center, Freeport, NY.
New Probiotic Supplement Aids Teeth And Gums
Sunstar Americas, manufacturer of GUM and Butler brand products, has introduced GUMPerioBalance, a probiotic supplement specifically created for oral health. GUM PerioBalance is a daily dental probiotic supplement that comes in a mint flavored lozenge specifically formulated to provide oral health benefits. It is clinically shown to reduce plaque and promote healthy teeth and gums in just 28 days.
Rochester Medical required a 20' x 20' exhibit for debut at the American Urological Association's trade show in Orlando, FL. The curved frame of the overhead sign and complementary use of curves in the signage above the display (rather than conventional straight lines) gives the exhibit space a distinctive appearance and is softer than typical “scientific” displays for medical device companies. An orange fabric drape behind the overhead Rochester Medical banner makes the company name stand out from a distance. Vertical banners with prominent people images serve to humanize and personalize the appearance and feel of the display. This exhibit was produced for Rochester Medical by nParallel, (Web Site) www.nparallel.com, a Minneapolis, MN-based exhibit company.
Arm & Hammer Uses Peel ‘n Taste Strip Dispensers
Church & Dwight wanted to build consumer awareness for its Arm & Hammer Advanced White Brilliant Sparkle toothpaste brand. The challenge of overcoming consumers’ association with the company’s 155-year-old flagship product, baking soda, led to the pinpointing of taste as the key element that had to be emphasized.
Church & Dwight used The Peel 'n Taste® flavor strips, from First Flavor, Inc., Bala Cynwyd, PA, (www.firstflavor.com) to effectively sample the taste at the point-of-purchase.
SteriLyfe Kiosk Offers New Ad Medium
SteriLyfe™ LLC has introduced the Steristation™ mobile hand sanitizing/advertising kiosk, combining a deck mount touch free sanitizing dispenser with inter-changeable or permanent graphic panels.
The Steristation™ will be comprised of light weight recyclable eco-friendly plastic with architectural elements that incorporate modern design, a built in touch free hand sanitizer dispenser, generous space for graphic signage, and mobility. The deck mount touch free dispenser connects to a 5 liter cartridge lasting over 5,000 activations.
The base and tower will have 4 sides of advertising space for easy interchangeable graphics.
Steristation™ will be available in 2 sizes.
Restaurants, buffet lines, food courts, shopping malls, cruise ships, and sports arenas are just a few of the numerous areas where Steristation™ can be placed.
For more information, visit www.Sterilyfe.com.
Cadbury’s Halls Launches Campaign On StoreBoard Media
Cadbury recently launched an in-store media campaign for its Halls cough drops on StoreBoard Media’s™ EyeCurve® billboards at chain drug stores nationwide.
Douglas Leeds, StoreBoard’s CEO, said, “Advertisers find that our out-of-home media format works because of its low cost, high value and recency.” StoreBoard Media (www.storeboards.net) indoor billboards are placed on security pedestals at the entrance to chain drug stores nationwide, generating more than half a billion monthly gross impressions.
Prilosec OTC Fires Up BBQ Tour For NASCAR
The Prilosec OTC(R) BBQ Shootout Series is rolling into NASCAR cities across the nation, giving fans the opportunity to taste best in class BBQ, meet NASCAR drivers and win tickets to upcoming NASCAR Sprint Cup Series races. Award winning BBQ Pit Masters from across the country will be firing up their grills during local events to compete for tens of thousands of dollars in prize money - and barbeque bragging rights. Lip-smacking BBQ will be available for fans on-site to enjoy. On the Wednesday or Thursday before each Prilosec OTC BBQ Shootout Series competition, select NASCAR drivers and pit masters will appear at participating Walmart locations in each race city for cooking demonstrations, BBQ sampling and autographs. Fans can meet NASCAR drivers, watch pit masters in action and be screened for frequent heartburn. Consumers in attendance will also have the opportunity to win tickets to that weekend’s NASCAR Sprint Cup race.
GUM Timer Light Toothbrush Header
This display was designed to introduce a new toothbrush at Walgreens. This header flashes red LED lights that simulate the special feature of this GUM children's toothbrush: light flashes for 60 seconds to keep the child brushing longer. The display draws attention to the new timer-light toothbrush targeted at 4 to ll year-olds and their parents. This display was created by Menasha Packaging Co., 601 East Erie Ave., Philadelphia, PA 19134. BRONZE OMA.
Ascendia Healing Garden Counter Display
Healing Garden was purchased by a new company that wanted to re-launch the brand. They wanted to market Healing Garden in a more upscale, contemporary manner. The display needed to meet specific retail shelf size requirements. The upscale display was created using Pearlescent colorant in the design to add stopping power on the shelf. The color was specifically researched and utilized to react well with fluorescent lighting. This display was created by Rand Diversified Companies, 3 Ethel Road, Edison, NJ 08817. SILVER OMA.
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