New EyeSite Kiosk Offers Self-Service Vision Testing
SoloHealth, Atlanta, GA, has introduced its EyeSite self-service vision testing and patient referral kiosk that will be installed in high traffic retail environments.
EyeSite kiosks, free to consumers, are powered by sophisticated optical software and an interactive video interface. Through easy-to-use touch screens, users can accurately assess their distance and near vision. A printout indicates the results, provides eye health and product information, and refers the user to a participating eye care professional nearby.
SoloHealth will partner with leading vision care organizations and eye care professionals to refer these “screened” consumers to an eye care professional for a comprehensive eye examination.
Displays Promote The Launch Of SPINLASH Mascara
Akasha™ has introduced SPINLASH™ mascara, the first mascara “That revolves around you™.”
SPINLASH™ takes an innovative new approach to clumping and mascara application utilizing a gently rotating synthetic brush that simultaneously combs and coats natural, unruly lashes - creating perfect lashes every time.
“At Akasha™, we set out to solve the clumping problem in a way that would enhance the experience of applying mascara,” said Barbara Carey, Inventor of SPINLASH™. “Our early customers are telling us that we hit a home run with SPINLASH™.”
Special point-of-purchase displays will be placed on counters to support the product introduction.
La Prairie Displays Eye Make Up Line On-Counter La Prairie required an eye product line-up display.
This counter display was created using mirror and fabricating the product stage with an angled front surface to tell the individual product stories. Each product receives and equal weighting in this side-by-side format.
The mirror surface reflects the product packaging design. Silk screened white copy makes La Prairie’s statement “your eyes are our focus.” The display is designed to draw shoppers’ attention to the seven products below.
This display was created for La Prairie by Nikles Design Corp., (www.niklesdesign.com), a Baldwin, NY-based p.o.p. display firm.
Floor Display Dispenses Clorox Disinfecting Wipes
The Clorox Disinfecting Wipes Retail Dispenser Stand is a branded, customized, 500-count disinfecting wipe dispenser to allow retail consumers to disinfect their shopping carts as they enter the store.
Clorox wanted to create a custom, branded dispenser to sit near the shopping cart area of a store’s foyer, to provide sampling for Clorox’s disinfecting wipes where they can be used to clean shopping cart handles before use. The dispenser provides a valuable service to store guests that reinforces the brand, demonstrates the product’s efficacy and drives purchases. The Clorox Displays can be custom branded for each store chain.
Cornerstone Display Group, (www.cornerstonedisplay.com), based in San Fernando, CA, created this display for Clorox.
Off Provides Kroger With Mobile Pallet Display
This display for Glade was a pre-built floor unit that was easily shopped because it featured a strong graphic presentation.
The unit was Flexo printed on the corrugated trays. The display featured an unpainted MDF deck with four casters with printed litho wrapped "U" Board corner supports.
The unit moved through the supply chain on a custom wood pallet and was easily removed at retail.
The Kroger Mobile Display was produced by Great Northern Corporation Consumer Packaging and Display of Racine, WI.
Mystic Tan Displays Sunless Tanning System
Mystic Tan, a leader in UV-free tanning, has introduced an “error-proof” Perfect Tan System, which ensures even, natural results, without all the downfalls people typically experience with self-tanners.
Ricky Croft, one of the developers of Mystic Tan and creator of the new retail line, said, “Now, customers can get the same impeccable color and natural-looking results they've come to expect from Mystic Tan with a self-apply system.” To make it easy, the products can be purchased in foolproof kits: The Perfect Tan Kit BODY consists of a 2.5-ounce Sunless Tanning Spray, 2.5-ounce Sunless Conditioning Complex BODY and 2.5-ounce Sunless Enhancing Moisturizer BODY.
The Perfect Tan System will be displayed at Sephora stores nationwide.
Redken Launches Shades EQ Campaign
Redken has launched an integrated brand growth campaign titled “Do You Shades EQ" to promote its semi-permanent haircolor - Shades EQ. The “Do You Shades EQ” campaign includes advertising, in-salon merchandising, and interactive components.
“This high-impact media campaign is based on a Shades EQ storytelling theme and is the first time we've developed a stand alone campaign for one of our brands,” said Shae Kalyani, V.P., Integrated Communications for Redken.
Colorists can visit DoYouShadesEQ.com to see videos from Redken artists and salon professionals. Then, they can upload their original video showcasing their experience with Shades EQ and enter to win a free four days/three night trip for two to New York City to participate in a professional photoshoot advertisement with their favorite Redken artist.
Coty Introduces Home Skin Lab
Coty Inc. has launched Home Skin Lab by Dr Pastorek Institute, a new original skin care brand inspired by Dr. Norman Pastorek, a renowned plastic surgeon, and his wife Janice, a skin care expert.
“Home Skin Lab by Dr Pastorek Institute is an opportunity for Coty Prestige to enter the cosmeceutical segment which is growing at a tremendous pace in the U.S.,” said Michele Scannavini, President, Coty Prestige.
HoMedics Blood Pressure Units Offered With HealthVault Web Tool
HoMedics has launched Thera-P Blood Pressure Monitors that are compatible with Microsoft HealthVault, a Web-based platform designed to put consumers in control of their health data.
“As medical costs skyrocket, the demand for user friendly self-care products that deliver superior wellness benefits has never been more greater,” said Barb Westfield, HoMedics’ CMO.
Category: Corrugated Displays
Display Producer: Menasha Packaging Company
601 East Erie Avenue, Philadelphia, PA l9l34
This Diva Latina Sidekick was designed to launch Diva Latina Body Sprays. This Sidekick is actually twice the standard Wal-Mart size, so as to completely fill the wire fixture in the fragrance section. It is designed to be exceptionally strong, in order to handle the significant weight of the 8 oz. Bottles. The display is manufactured from a combination of direct print flexo and litho-lam corrugated components. The litho model shot is a wrap-around piece designed so that the model appears to be standing on the second shelf of the display. The combination of bright, tropical colors and large Diva Latina model, effectively accentuate the body sprays.
Category: Corrugated Displays
Display Producer: Menasha Packaging Company
601 East Erie Avenue, Philadelphia, PA 19l34
These three PDQ's comprise the Lumene Secret of Arctic Nature family which were designed for a brand event to build awareness for the brand of products, their unique natural ingredients and the variety of items that target special makeup and skin care needs. Each tray houses the products, color-keyed to the packaging. Angled side panels and internal raised product inserts allow for easy product access. An internal graphic panel, header card, and ample front and side panels allow substantial logo treatments. The displays are comprised of sturdy, litho-lam E-flute corrugated, attractive and l00% recyclable. The units are pre-packed and ready to go on-shelf.
Category: Permanent Displays
Display Producer: New Dimensions Research, Inc.
260 Spagnoli Road, Melville, NY11747
This Gillette Embrace Two-Sided Rolling Cart conveyed Gillette's Venus Embrace women's razor brand in an effective manner during its critical launch period. The display created out of category placement for the complete shaving system including razors, blades and shaving cream. The unit can be relocated to various areas of the store based on traffic, promotion, etc, and is accessible by consumers from two sides. The bold graphics explain the features and benefits of the product and its five blade technology.
Retail Solution Center produced this "What's New" counter display for Origins, using exclusively LEED certified MDF (100% pre-consumer recycled fiber), veneer and cork. LEED certification is based on a variety of categories including sustainability, energy, materials and indoor quality. For more information, contact Retail Solution Center, 75 Hanse Avenue, Freeport, NY 11520.
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