Dover Displays Its New go fresh Burst Collection
New Dove go fresh Burst collection is a fresh, new addition to the Dove go fresh product line. The invigorating and crisp sensory experience of juicy nectarine and white ginger encourages women to start their days with a burst of energy and inspiration. The Dove go fresh product collection is now offered in four fragrant variants - Burst, Refresh, Energize and Cool Moisture, and are now available in beauty bar, body wash, deodorants, matching body mists, hand and body lotion and hair care.
The Dove go fresh collection will be displayed in food, drug, mass and club retailers. Special PDQ displays and pallet displays will support the launch.
Revo Displays New Polarcast Technology
Revo has launched a new collection of sunglasses designed with some of the most advanced, lightweight materials on Earth. Thirteen new styles featuring lenses made with Revo Polarcast technology provide unparalleled polarized protection from the sun and the elements. Targeted toward the active sport and lifestyle consumer, the polarized eyewear collection is on display at authorized Revo retail locations nationwide.
Each Revo Polarcast lens is infusion molded, which fuses all lens materials into a single layer. Unlike most sunglasses on the market, Revo frames are designed around the lenses. A patented Motion Fit system positions sunglasses to ideal locations on the nose and ears. This allows for optical clarity from any angle, reducing eyestrain. The new Revo Polarcast Collection is displayed in a variety of styles, frames and price points.
Fitovers Displays New Sunglass Line
Fitovers Eyewear are fashionable sunglasses designed to be worn over prescription eyeglasses, specifically crafted for the prescription eyeglass wearer with an active lifestyle. The polarized lenses and high end frames are available in 10 different styles and 22 colors.
With so many options of frames and colors it's easy to fit any type of eyeglasses creating a stylish designer look at an affordable price. Fitovers Eyewear sunglasses cost between $50 - $70, saving people hundreds on sunglasses.
Fitovers Eyewear is sold through Opticians, Ophthalmologists, Optometrists and various other eyewear retailers.
Perfect Results Uses New P.O.P. Displays As Part Of Brand Restage
Perfect Results hair care products, formulated for professional stylists, recently expanded its product line to include products for home use.
The Company called on Chicago-area's Thynk Design to update its image and message.
Women of color between the ages of 18 and 49 who wanted products that would allow them to maintain their style at home, as well as salon stylists, were now the target audience.
Thynk Designs’s Creative Director Bob Sprecher, said, “The brand message was going to be seen by both audiences simultaneously via in-store merchandisers and a new e-commerce web site. While addressing the desires of each audience, we had to make sure each message would complement, and not cannibalize, the other.”
Tracey Bell, Brand Manager, Perfect Results, said, “Clean messaging and powerful images express the brand’s benefits and unique qualities and are beautifully integrated on the web site and in point-of-purchase materials.”
Prescriptives Featuring Counter Display
Prescriptives is using this counter display to highlight its color cosmetics lines throughout the seasons; Holiday, Spring, Summer Fall.
The clear acrylic counter unit utilizes an aluminum laminate and centered laser cut hole, which enables the unit to be modified by season. The updatable graphic riser allows beautiful seasonal graphics to be added.
This display was created for Prescriptives by Retail Solution Center, a Freeport, NY-based point-of-purchase display firm.
Nielsen Reports On Packaged Goods Trends In 2020
The Nielsen Company reports that significant demographic and economic shifts over the next 10 years will dramatically reshape consumer packaged goods (CPG) products in the future.
According to Nielsen's projections, the top CPG growth categories in 2020 will include ethnic health and beauty products, medications and remedies, health aids, vitamins and cooking essentials, such as flour, shortening, sugar, yeast and eggs. The slowest growing categories will include toys and sporting goods, breakfast foods, baby care products and pet products.
According to Nielsen, the category shifts are directly tied to the changing face of American consumers. For many years marketers have relied on middle class families as the primary target for many CPG products. By 2020, however, Nielsen predicts new challenges for CPG manufacturers and retailers due to fewer households with children, an aging population and the continued growth of lower-income consumers. While the aging population will be dominated by non-Hispanic white consumers, the majority of new families will be multi-cultural in less than two decades.
Shoppers Are ‘Sophisticated Splurging’ In Tough Economy, IRI Research Finds
It is far from a surprise that shoppers of all demographics have flocked to value brands to save money. What is a surprise is that many are also increasing their purchasing of premium brands. The latest IRI Times & Trends Report, “The Value/Premium Dichotomy,” reveals that value brands are growing rapidly in terms of dollars, while mid-tier brands lag. Premium brands are also picking up steam.
Value brands enjoyed more growth in 2009 than 2008, while premium brand sales shrank 1% and mid-tier brands shrank nearly 3%. Thom Blischok, Pres. IRI Consulting, said, “Shoppers have moved away from their traditional brands to value brands. But, shoppers are also focused on premium brands, through what IRI has dubbed “sophisticated splurging.” Shoppers are holding onto the premium brands they crave but are purchasing them at value stores. Premium brand purchases have grown the most at dollar stores, supercenters and Walmart, while shrinking at grocery, drug, mass merchandisers and club stores.
Organics Niche Expanding Reports WSL Strategic Retail
The shopper base for organics is growing. Even though many are willing to pay a higher price to go organic, confusion surrounding the value of organics continues to be a challenge, according to WSL Strategic Retail research.
Consumers who buy organic products increased to over half this year, 55% vs. 49% a year ago. That tracks closely with the percent who agree that organics are good for the environment 59%, and good for you 53%. Just about everyone (83%) knows that organic products cost more, and half (49%) would like to be buying more, but are not willing to pay for them. Some 30% of shoppers don't really understand what organic products are and 38% don’t trust that organics “are truly organic.” On most measures, younger shoppers believe in the value of organics for themselves and for the earth, more so than people over 55. 57% of younger shoppers (under 35) buy Organic products (up 12% from last year (vs. 51 % of those 55+). 41% of younger shoppers also believe organics are worth the cost (vs. 25% of older shoppers). Income doesn’t matter much when it comes to believing in organics, but having a higher household income ($100k+) does translate to more buyers. The purchase of organic products is a bit higher among Hispanic shoppers.
Organic Food And Beauty Items Still Not Mainstream, According To TABS
Organic Foods and Beauty Care items have still not gained mainstream acceptance by American consumers, according to a recently released study by TABS Group. “There is a significant gap between the hype and reality of consumer purchase behavior with regards to Organic products,” said TABS Group President, Dr. Kurt Jetta. “Less than 40% of adults claim to have purchased anything from the major Organic categories in the last six months.”
According to the study, Organic Fresh Fruit had the highest purchase incidence at 27%, with Organic Fresh Vegetables close behind at 26%. Organic Dairy Products, Eggs and Milk, were cited for purchase by 18% and 17% of U.S. Adults, respectively. Frozen Organic products -- Vegetables, Fruit and Ice Cream -- had low purchase levels at 5-6%. Purchase levels for Organic Beauty Care products also had very low mainstream acceptance with stated purchase for Organic Skincare at 5% and Organic Hair Care and Cosmetics at 4% and 3%, respectively.
Mintel Sees Cheap, Chic Beauty Products As Top Beauty Trend
Mintel Beauty Innovation predicts 'Econo-chic' as the 'It' trend for 2009. After years of indulging every beauty whim, Mintel sees shoppers cutting back and only buying the most effective, necessary products. Mintel Beauty Innovation shows manufacturers launching new products designed to help stylish, budget-conscious women continue to look chic.
“Cosmetic companies are quickly responding to the needs of the Recessionista,” said Taya Tomasello, senior analyst for Mintel Beauty Innovation. “Effective and affordable multi-use products and products offering convenience allow women to continue using their favorite brands, but at a reduced cost.”
Mintel Beauty Innovation sees products claiming multiple benefits or uses in one bottle becoming especially popular. Today's women are on-the-go now more than ever and need convenient products to suit their busy schedules. Mintel Beauty Innovation reports that over one in four (27%) skincare products launched in Q1 2009 boasted “convenience” claims.
Kline Projects Moderate Growth For Cosmetics & Toiletries
U.S. sales in the cosmetics and toiletries market grew only by 0.3% in 2008, to reach $35.6 billion at the manufacturers' level, according to Kline & Co.
Consumers are showing a preference for competitively-priced products. Premium products sales are being affected heavily by negative market conditions. In fact, salon, specialty, and luxury trade classes all demonstrated negative growth, whereas mass and direct trade classes turned out to be the fastest growing segments.
Nancy Mills, Industry Manager, Consumer Products practice, at Kline, said, “Many people have traded down on certain products, and they might well continue with those habits after the tough times have subsided. To be successful, companies will likely continue to infuse the mass segment with more sophisticated products to compete with luxury products.”
Kline projects a moderate growth over the next five years. Years 2009-10 will be sluggish, but the following three years are expected to witness growth. This growth will be affected negatively by stricter legislation on claims and ingredients. However, it will be impacted positively by product innovations and new alliances and mergers between companies.
COPPERTONE NutraShield Enriched With Antioxidants
Schering-Plough has introduced COPPERTONE NutraShield with Dual Defense, a new line of sunscreens enriched with antioxidants to help promote natural skin repair by neutralizing harmful free radicals created by UV exposure. COPPERTONE NutraShield contains specially-selected antioxidants that continue to function even in the presence of UV light. With daily use on the face, COPPERTONE NutraShield helped reduce visible signs of skin aging and improves skin elasticity, texture and clarity in as little as two weeks.
Edge Launches Infused Shave Prep
Edge Infused is the brand’s newest line of shave prep that goes above and beyond shave protection - it helps give skin a noticeably smooth and healthy look. Edge Infused shave gel is infused with vitamins and anti-oxidants. Two formulas, Edge Infused Comfort for sensitive skin and Edge Infused Hydrate for dry skin will be offered.
American Medical Launches MedSmart Appliance
American Medical Alert Corp. has developed a first-of-its-kind “smart” medication dispensing device to address medication compliance issues and provide peace of mind to anyone caring for the sick or elderly. MedSmart reminds, dispenses and can report medication non-compliance, ensuring that a patient takes the proper medications at the proper time.
If a dose is missed, the system will send a signal that ensures designated caregivers are promptly notified via text, voice or email messages, allowing for proactive and responsive care.
T.M. Shea Products’ offers patent pending Category ArcArms for highlighting different product categories and specific products at retail. Category ArcArms are easy to install and are moveable for store resets. The ArcArms help shoppers locate products faster. Several different models are offered for attaching to all types of gondola and shelving systems. For more information, contact TM Shea, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800.992.5233; (Web site) www.tmshea.com
Abbott Spine wanted to create the look and feel of a high-end hotel lobby with private areas to meet with attendees at a recent medical trade show. This 30x40 exhibit includes a Tower Demo area with several work-stations. Each work-station has a monitor and allows for plenty of privacy for a one-on-one demonstration.This exhibit was created for Abbot Spine by Custom Creation, an Austin, TX-based exhibit firm. (Web site) www.customcreation.com
Category: Permanent Displays
Display Producer: Marketing Impact Inc.
50 Planchet Road, Concord, Ontario L4K 2C7 Canada
With this L'Oreal display, the challenge was to make it match the bottle and that target and colour was reached extremely well. This vacuum formed display features gold foil labeling and four 2-row deep shelves for merchandising. It is 51" high with a tiny 14" by 6" footprint. This display was created for Wal-Mart stores across Canada.
Avante Kiosks & Displays offers "Eco Board", a sustainable medium density fiberboard (MDF) manufactured from 100% post-industrial recycled wood. The display shown for Key West Aloe is a single-sided shelving display manufactured from l00% post-industrial recycled wood residuals. For more information, contact Avante Mfg., 4725 Iris Road, Okanagan Falls, B.C. VOH 1R0 Canada.
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