Sally Hansen Displays New Lip Lab Line
This display launched the new Lip Lab line in drug outlets. The unit had to be compact and adaptable to various power wing configurations.
The compact design fits in a footprint of less than l.5 sq. ft.. Just two sizes fit the power wings of all major retailers.
The unit is easy to update with frames that pop out and trays that slide onto different tracks for taller or shorter products. It ships completely assembled and retailers simply hang it on the existing power wing. The display was created by P.O.P. Displays, Inc., Yonkers, NY.
MATRIX Creates One Stop Shop For Hair Care
MATRIX, a division of L'Oreal, wanted to consolidate all the different Matrix brands into one cohesive Store within a Store environment.
A unique branded store-in-store feel was created for Matrix and its products within the opensell environment using a consistent color framing and graphic system. All elements were finished in white with the Matrix logo screened in red.
Elements of the program include: The Header System: a curved profile with the end caps stamped with the Matrix logo. The Ticket Channel System, which is similar to the shape of the header. The Endcap Graphics System features a mobile front panel. A Pull-Out Hair Color Box, which makes finding the right hair color easy. The attributes of each brand are presented graphically on the front of the merchandising box. The Consultation Unit is an interactive kiosk within the gondola wall. This display system was created for Matrix by Array Marketing, a Scarborough, Ontario-based display firm.
Nioxin Floor Display Highlights Scalp Renew
The Nioxin Scalp Renew Floor display was created to house both the informational CD cases that describe the new product, as well as a viewfinder.
Customers can click through the slides of the viewfinder to learn product details.
The floor display is comprised of 200# B flute litho laminated. The curves that hold the CD cases and create visual impact were made from .020 PETG.
1,140 Nioxin Scalp Renew Floor displays were shipped to salon distributors.
The displays were created for Nioxin by U.S. Display Group, a Tullahoma, TN-based point-of-purchase display firm.
Nioxin Scalp Renew is a revolutionary in-salon, anti-aging treatment service that utilizes a natural dermabrasion technology to restore scalp and hair health. It immediately opens follicle sites and increases cellular turnover to add density and strength to hair.
Nacara Cosmetic Display Attracts Attention At Retail
The Nacara cosmetic display combines strong graphics with a maximum number of products on its narrow 14 by 7 inch footprint to give Nacara an outstanding presence in any retail store. With removable shelves and removable graphics, the display can be easily updated. This Nacara display was created by Marketing Impact Limited, Ontario, Canada.
Gillette Introduces Hair Care & Body Wash
Procter & Gamble’s Gillette brand has launched Gillette Hair Care and Gillette Body Wash for men. The new Gillette Hair Care line includes six shampoos and one conditioner. Gillette's new 2in1 Body Washes include: Gillette Gentle Clean Shampoo + Body Wash, Gillette Oil Control Face + Body Wash and Gillette Dry Skin Hydrator + Body Wash. Each body wash features a unique dual-phase technology that keeps cleansers and hydrators in separate internal compartments until they are combined in the shower.
L'Oreal Tour Features Mobile Dome Environment
L’Oreal Garnier brand and its agency Match Marketing recently turned to MG Design Associates, Pleasant Prairie, WI, to create a mobile marketing environment.
The innovative dome structure was a natural fit with Garnier's tour objectives. MG Design was able to increase the environment to 6,000 sq. ft., protect attendees from weather elements and showcase AV brand messaging. Inside, the dome acted as a canvas for lighting and effects. The space accommodated hairstyling stations, presentations and samplings.
Sephora Debuts Scentsa Fragrance Finder
Sephora has introduced the Scentsa® Fragrance Finder, a state-of-the-art custom interactive kiosk program.
“Scentsa will revolutionize the way we think about finding a fragrance,” said Betsy Olum, Sephora’s Sr. V.P., Marketing. “Our clients will be able to quickly locate a fragrance favorite or discover a new one.”
Utilizing the wall-mounted interactive touch screen, users can find information on the latest fragrances, view images and videos or find reviews. Scentsa allows shoppers to search by: Brand Name, Fragrance Name, and Fragrances Notes.
Lumene Secret of Arctic Nature Brand Event
There are 3 pdqs that comprise the Secret of Arctic Nature family: Mascara and Eye Makeup; Mineral Makeup; Vitamin C Age Defying. Each pdq tray houses the products, color-keyed to the packaging. The attractive angled side panels and internal raised product inserts allows for easy product access. The displays are comprised of sturdy, litho-lam E-flute corrugated, which is highly attractive and 100% recyclable. The pdqs can be stationed on end-caps or aisle shelving. Each display within the family of Secret of Arctic Nature strategically organizes the products contained within on either side of the center graphic panel. This allows the graphic panel to provide easy to understand product information relative to the neatly arranged items on either side of it. The pdqs are pre-packed. The displays can be set-up together on an end-cap or separately in aisle. These Lumene Secret of the Arctic displays were created by Menasha Packaging Company, 601 East Erie Avenue, Philadelphia, PA 19134.
Canus Goat's Milk Products Permanent Display
This display was designed as a permanent unit to offer brand recognition, and to provide a place off the retail shelf, to place the product front center for the consumer. The custom display is single-sided with shelving to hold the product for retail at health food, drug and other retail establishments. 350 permanent displays were produced. The Canus Goat's Milk Products Permanent Display was created by Avante Manufacturing, 4725 Iris Road, Okanagan Falls, BC, Canada VOH-lR0.
AMMOStrip® Impulse Display Program
AMMOStrips™ are designed for increasing selling space on P.O.G’s. They now feature newly added mounting bracket options to assist in creating new profit centers: an UnderShelf bracket that extend strips from the edge of metal shelving, a pallet rack bracket that securely attaches to pallet rack uprights, and an adjustable PowerArm® that adjusts from 12" to 22" from a plan-o-gram and attaches to pegboard or uprights. This Cover Girl AMMOStrip display helps attract shoppers to Cover Girl Products and generate impulse sales. For more information about AMMOStrips, contact T.M. Shea Products, Inc., 984 Livernois Rd., Troy, MI 48083.
Victoria’s Secret Displays Very Sexy Cosmetics
Victoria’s Secret wanted to develop a flexible modular display system for its Very Sexy Cosmetics that would provide open sell inventory and backstock organization while encouraging consumer product testing. This display system was created with laser cutting, injection molding, vacuum forms and CNC routing work. There are·laser cut replaceable acrylic templates for product feature and testing. The injection molded product and stock-keeping drawer system features flexible dividers. The vacuum formed feature components highlight promotional product presentations. This modular display system was created by Retail Solution Center, 75 Hanse Avenue, Freeport, NY 11520.
Coppertone Continuous Spray Suncare End of Table Display.
This display was designed to fit back-to-back with Walgreens mid-aisle speed table to merchandise the product out-of-category, in high traffic locations. The unit was designed to create attention while conveying the rich history of the Coppertone brand and the innovation of the continuous spray packaging. The Coppertone Continuous Spray Suncare End of Table Dispay was created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Johnson & Johnson Zyrtec Tower
Johnson & Johnson's wanted a display to serve as a permanent home for the entire Zyrtec line. They laid out a given mix of product for a multi-sided unit with dramatic graphic appeal and impact, yet with a small footprint. This display is designed to be compact and holds 90pc. assorted Zyrtec product. The unit is mobile with casters, with a dramatic Zyrtec logo providing graphic presentation on the sides of the unit. The panels featured lifestyle graphics from the television campaign. The sturdy construction supported large amounts of product. The unit was easy to put together and pre-pack and ship. Because many injection molded parts were used, most of the display snapped together for easy assembly. The Zyrtec Tower display was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
La Prairie ‘Miracle Display’
Everyone is "looking for a miracle" as the tag line suggests on this substantial acrylic block display. The small 9" x 6" footprint display makes a big product statement. Using 1" thick acrylic block for the base and 1-1/2" thick clear block for the product pedestal the featured Cellular Resurfacing Cream and Cellular 3-Minute Peel take a command position. Backing up the product stand the 3/8" thick white acrylic riser is screened to create a white on white background texture for the center copy. The La Prairie logo is created in chromed ¼" thick dimensional letters and placed onto the riser panel. This La Prairie ‘Miracle Display” was conducted by Nikles Design Corp., 2365 Milburn Ave., Bldg#4, Baldwin, NY 11510.
Sally Hansen Natural Beauty End Cap
Make up artist Carmindy partnered with the Sally Hansen Team to develop this break through cosmetic line. The look and feel of the end cap had to convey the high quality of the products as well as to provide access to the tips and techniques by Carmindy for all women. The display was designed to meet Rite Aids 32" x 72" x 14" footprint and to mimic the Rite Aid fixture look at the base. The clean look of the end cap along with product combinations and graphics, reinforce the objectives. The consumer can see Carmindy in action on “What Not To Wear” using her break through product line. The Sally Hansen Natural Beauty End Cap was created by Packaging Services Unlimited, Inc., 255 Locust Lane, Roslyn Heights, NY 11577.
Claritin NASCAR Pallet
This modular 1/2 pallet display was designed for Wal-Mart stores and used also at Kmart stores. The unit effectively used professional driver and allergy sufferer Carl Edwards' imagery to help promote the Claritin brand sponsorship as well as a NASCAR "match and win" sweepstakes. The graphics used 4-color litho, corrugated and creative die cuts to capture consumer attention in Wal-Mart's action alleys and at Kmart stores. Claritin's signature blue color was used as the dominant color of the display to reinforce brand awareness. The base carries the current Wal-Mart branding message, 'Save money Live better' The Claritin NASCAR Pallet program was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
SCJ Corrugated OFF Lamps Display
The marketing goal for this display was to increase sales of OFF Lamps, Lanterns and refills throughout the peak season, utilizing a visually dominant display vehicle. The tray was designed without a front lip to maximize product exposure and for ease of shopping. The corrugated structure features a full mounted litho for the highest level of graphic appeal. Additionally, a flame simulating "flickering" LED was positioned inside of an actual lantern for shopper education and engagement. The SCJ Corrugated OFF Lamps Display was created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
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