PHYTO Rolls Out Dedicated Retail Space In Salons
Celebrating the 20th anniversary of the world's first botanical hair care line, PHYTO is implementing new initiatives created for professional salons. This new strategy includes the creation of ‘l’espace phyto, a customized area dedicated to the brand yet with complete respect to the salon’s environment. This area complements the salon’s day-to-day activities, all while enhancing the education and prescription of botanical treatments to clients.
l'espace phyto is a dedicated retail space within the salon that incorporates the philosophy of achieving healthy hair and scalp through the power of plants. Each salon space will be an interactive area featuring modern shampoo dispensers and the Phyto hair scope, which magnifies hair 200 times. The scope will be used to give clients a customized “Phyto Rx” and a better understanding of their hair care needs.
Classified Cosmetics Displays Aero Mineral Makeup
Classified Cosmetics is featuring this Aero Minerale Makeup Mist Power Panel.
An active Lenticular graphic is the centerpiece of the power panel display header. The graphic quickly engages the consumer to review the product benefits.
This power panel display has been installed in hundreds of Duane Reade stores. This display was created by Accentuate, Inc., a Santa Fe Springs, CA-based p.o.p. firm. (Web Site) www.accentuateinc.com
Dove Displays Body Wash With Nutrium Moisture
Dove is displaying its latest liquid cleansing technology called Nutrium Moisture. With Nutrium Moisture, moisture loss caused by cleansing no longer has to be a skin care concern.
Unlike other body washes, this first-of-its-kind body wash technology takes a dual approach to healthy skin by preserving both proteins and lipids during cleansing which is critical for optimal skin health. Dove Nutrium Moisture contains the highest level of natural moisturizers in a body wash, making it the most effective natural nourishment ever.
The new Nutrium Moisture technology will be offered in Deep Moisture, Sensitive Skin and Gentle Exfoliating variants at food, drug, mass and club retailers. Corrugated floor displays prominently highlighting the Dove logo will help support the launch.
TEMPTU AIRbrush Makeup System Delivers Pro Results For At-Home Use
Temptu, a leader in professional airbrush makeup for film & TV, has launched the TEMPTU AIRbrush Makeup System for at-home use, exclusively at Sephora stores.
Temptu and Sephora have partnered to create a Temptu-branded experiential lab in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training to encourage experimentation with the Temptu AIRbrush technology.
Nivea Cares Tower Display
This display showcases Nivea skin care products and also links the brand with an important breast-cancer awareness program as a sponsor of the Canadian Breast Cancer Foundation. This program was designed for Wal-Mart and the unit had to offer a significant variety of products and a substantial product count to meet consumer demand. The unit also required a relatively small footprint and a striking appearance with a solid brand message for the well-known brand. The Nivea Cares Tower Display was created by Menasha Packaging, 601 E. Erie Avenue, Philadelphia, PA 19134 (Web site) www.menashadisplay.com
L'Oreal Product Replica Display
The challenge for this L’Oreal Display, was to make a match of the bottle in both the shape and the color. This vacuum formed display features gold foil labeling and four 2-row deep shelves for merchandising. The unit is 5l" high with a tiny l4" by 6" footprint. The display was created for Wal-Mart stores across Canada. The L’Oreal Product Replica Display was created by Marketing Impact Inc., 50 Planchet Road, Concord, Ontario L4K 2C7 Canada (Web site) www.displaypeopl.com
Colgate-Palmolive Hanging Rack
This hanging rack for Colgate-Palmolive merchandises the new line of Oral-B toothbrushes in convenience stores. The display is manufactured using wire, tube, sheet metal and features Styrene Graphics. The Colgate-Palmolive Hanging Rack was created by MEASA Displays, Mexico. Costulo Gaarcia 51 Col. La Conchita, Mexico, DF l3360 (Web site) www.displaysmexico.com
Sephora Favorites Moisturizers Display
This Sephora Favorites Moisturizers display was designed to showcase 16 best selling moisturizers. The fixture needed to be upscale, eye catching and easily updatable. The display is produced in fabricated metal with LED lighting and fabricated acrylic product holders. The unit has four subcategories so the consumer can focus on their particular problem/solution. This display was created for Sephora by Preferred Display, 310 Brighton Road, Clifton, NJ 07012 (Web site) www.preferreddisplay.com
DKNY Back Lite Frame With LCD Player
DKNY, marketer of fashion and fragrance products, is using the Focus Pro 5000 from Focus Packaging & Display to attract attention in-store. The Focus Pro 5000, is a Snap Lock Frame with built-in 7" LCD Media Player. - The Back Lite frame holds interchangeable graphics which coordinates with video played on the 7" LCD. The Focus Pro 5000 is available from Focus Packaging and Display Group, 10318 Highlands West Drive, Escondido, CA 92029 (Web site) www.focuspackaging.com
Lancome Skincare Counter Display
Lancome is using this counter display to merchandise its Secret De Vie Night Ultimate Cellular Reviving Night Crème. The display creates a prestige environment for the Night Creme and attracts attention to the product’s unique packaging. This Secret De Vie Night counter display was created for Lancome by Point 1 Displays, 8479 Devonshire Place, Montreal, Quebec, Canada H4P 2K1 (Web site) www.point1.ca
Halls Refresh Launch Displays
This group of displays was developed with Cadbury for the launch of Halls Refresh, a new hard candy specially formulated to help moisten your mouth. The objective was to convey to the consumer that this is not a cough drop. It is a new, everyday refreshment experience. The result was this 56ct PW/FS to introduce the 20 piece resealable bag and a 60ct Counter Unit designed for the 9 piece stick. Each display uses all corrugated materials. Multiple layers of lug-ons were used to emphasize the splashing water and fruit flavors. The trays compliment the product and contribute to the moistening message with their solid cerulean blue printing. These displays were created for Cadbury by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134 (Web site) www.menashadisplay.com
Excedrin Wal Mart Powerwing/PDQ
These powerwings and PDQ shelf units were produced for Wal-Mart for Excedrin "Out of Carton" product. The displays are part of a new advertising campaign featuring the "What Ache" promotion which emphasizes "relief so fast, so strong you'll simply forget you had pain". The strategy was to place the displays in the end aisle powerwing store metal cage and end cap shelves to promote the products being sold without the carton. The display also supported Wal-Marts "Save Money, Live Better" slogan using large graphics on the sides of the display. The average time frame from contact to shipment on this program was six weeks. The Excedrin Powerwing was created by Rand Diversified, 3 Ethel Rd., Edison, NJ 08817 (Web site) www.rand-display.com
Event-Trac is a cost-effective concrete decal for short-term marketing needs. Using an aggressive adhesive, Event-Trac is specifically formulated to stick directly to clean dry asphalt and concrete surfaces. Unlike competitive films, Event-Trac's uniquely textured surface eliminates the need for a thick overlaminate that adds cost and detracts from the visibility of an image. For more information about Event-Trac, contact GH Imaging, 2632 Peck Street, Muskegon, MI 49444 (Web site) www.ghimaging.com
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