Estee Lauder Lab Series Features Interactive Display
The Estee Lauder Lab Series Skin Care For Men product line is using a digital solution comprising LCD screens and RFID (Radio Frequency Identification) tagged products fully integrated with both signagelive (www.signagelive.com) and traditional retail point of sale, which when picked up, play back video specific to the selected product along with cross-recommendation to other products in the range. In addition, a special tag presented by a Lab Series Consultant turns the screens into a skin scanner enabling a customer’s skin type to be analyzed and suitable products recommended.
This RFID P.O.P. solution was created for the Estee Lauder Lab Series products for men by Lime IT (www.lime-it.co.uk), a signagelive Strategic Partner.
CVS/pharmacy Launches Beauty 360
CVS/pharmacy has launched Beauty 360(TM), an innovative store concept designed to change the way women shop for prestige beauty.
Beauty 360 will be staffed with licensed professionals offering a unique suite of brand-specific signature services including mini-manicures, express facials, hand massages and make-up application. “Innovation Stations” throughout the space highlight product technology while “Play Stations” allow for product testing.
Mike Bloom, Sr. V.P., Merchandising at CVS/pharmacy, said, “Beauty 360 will redefine the beauty shopping experience by providing customers with access to prestige and niche beauty brands and an unparalleled level of service."
The inaugural Beauty 360 location has opened in Washington, D.C. adjacent to CVS/pharmacy stores and can be accessed via a breezeway or a separate store entrance.
Goody Products Promotes
Hair Fashion Accessories
Goody Products recently provided retailers with colorful display headers to promote its lines of hair fashion accessory products in-store.
The headers were made with foamboard printed with four color litho process plus two additional spot colors.
The headers were mounted directly to retailers’ gondola displays using double sided tape.
The display headers are economical, durable and easy to install.
These display headers were created for Goody Products by U.S. Display Group, a Tullahoma, TN-based display firm.
Sally Hansen Displays New Lip Lab Line
This display launched the new Lip Lab line in drug outlets. The unit had to be compact and adaptable to various power wing configurations.
The compact design fits in a footprint of less than l.5 sq. ft. Just two sizes fit the power wings of all major retailers.
The unit is easy to update with frames that pop out and trays that slide onto different tracks for taller or shorter products. It ships completely assembled and retailers simply hang it on the existing power wing.
The display was created by P.O.P. Displays, Inc., Yonkers, NY.
MATRIX Creates One Stop Shop For Hair Care
MATRIX, a division of L'Oreal, wanted to consolidate all the different Matrix brands into one cohesive Store within a Store environment.
A unique branded store-in-store feel was created for Matrix and its products within the opensell environment using a consistent color framing and graphic system. All elements were finished in white with the Matrix logo screened in red.
Elements of the program include: The Header System: a curved profile with the end caps stamped with the Matrix logo. The Ticket Channel System, which is similar to the shape of the header. The Endcap Graphics System features a mobile front panel. A Pull-Out Hair Color Box, which makes finding the right hair color easy. The attributes of each brand are presented graphically on the front of the merchandising box. The Consultation Unit is an interactive kiosk within the gondola wall.
This display system was created for Matrix by Array Marketing, a Scarborough, Ontario-based display firm.
Tom’s Of Maine Asks
Consumers To Take
‘The Natural Challenge
Tom’s of Maine recently asked consumers to join them in the Natural Challenge, a national program created for people who want to support their health and wellness with natural oral and body care products but have hesitated to try them because they're not sure they’ll work as well as conventional brands.
Taking the Tom’s Natural Challenge(TM) is simple and risk-free. Consumers can find Natural Challenge(TM) special displays at participating retailers across the U.S.
These displays will contain a variety of Tom’s effective, natural personal care products, including deodorants, fluoride toothpastes, and toothpastes with whitening. The displays also offer a coupon good for $1 off. If consumers are not 100% satisfied with their Tom’s experience, they can return the product for a full refund.
Walgreens Opens Flagship In Times Square
Walgreens, the nation’s largest drugstore chain, has opened a flagship store in Times Square in New York on the first three levels of the legendary One Times Square building. The store will anchor a massive Walgreens billboard - the nation’s largest, most advanced digital super-sign soaring 341 feet above the street on three sides of the building.
“With more than 1.6 million passers-by and countless media impressions daily, this sign represents a tremendous opportunity to catapult Walgreens brand among the most recognizable icons in the world,” said Walgreens President & COO Greg Wasson.
The Walgreens One Times Square spectacular was designed by strategic brand consultancy Gilmore Group, New York City. “In designing the spectacular our goal was to achieve the pinnacle of urban branding,” said Arthur Gilmore, President and CEO of Gilmore Group.
ULTA Opens Its First Urban Location
On Chicago’s State Street
ULTA has opened its newest Chicago location on State Street, which is the company's first urban location and includes 18,000 square feet of selling and salon space on four floors.
ULTA on State Street will provide ULTA’s customary high-quality shopping experience with an unparalleled selection of brand-name cosmetics, fragrances, skin and hair care products, along with a full-service, in-store salon.
“Providing great value and 21,000 beauty products all under one roof is our business -- but our passion is to provide an approachable experience that ensures women feel confident and beautiful,” said Lyn Kirby, CEO and President.
Mintel Predicts Top Trends For 2009
Looking ahead to 2009, Mintel sees five major ways that consumers will adapt to this year’s challenges. Shoppers will seek out products they can trust. And although they will cut back on spending, people will continue to treat themselves to little luxuries and fun activities.
The trends include: 1. You are in CONTROL. Even as a recession hits, consumers will want to stay in control of their choices, especially as their budgets tighten. 2. Simplify and purify. From understandable ingredients to clear company practices, consumers will want complete transparency when it comes to the products they buy. 3. Rebuilding trust. People will want to know all about the products they buy, from where they were sourced to how they were manufactured. People will cling to the long-standing, nostalgic brands, looking for products with a real sense of familiarity. 4. Trading down (but a little trading up too) Shoppers will mostly trade down to budget-friendly solutions to save money. But occasionally, they will also need to indulge in small, affordable luxuries. Many companies will start to focus on value brands, but there will still be room for products that bring a little luxury to the everyday. For example, expect premium ready meals that give a restaurant experience at home or beauty products that bring a spa-like feel to the bathroom. 5. Playfulness, lightening the mood. Small playful distractions such as neon make-up, fun-to-eat food or interactive stores like Apple will become increasingly popular. From food and beauty to household cleaners, Mintel expects to see a widening range of products that soothe, energize or lift the spirits.
AXE Hair Care Launches
AXE, a leader in men’s grooming, has created a hair care line, a complete line of shampoos, a conditioner and styling products.
"With the introduction of AXE Hair, we see a tremendous opportunity to meet guys’ needs and help them navigate the mating game,” said David Rubin, Marketing Director for AXE Hair. “AXE Hair is specifically designed to create hair that guys want and girls love.”
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Digital eTAGZ Attached To Rite Aid Cough Drops
Rite Aid is providing customers with valuable health information designed to help keep colds, the flu and asthma under control this season. Digital health discs called eTAGZ have been placed on Rite Aid cough drop packages. Experts at Harvard Health Publications and the NBC Digital Health Network have provided exclusive content to be featured on the digital health discs.
John Learish, Sr. V.P., Marketing, Rite Aid, said, “eTAGZ provides the ability to make an immediate, personal connection with our customers who are seeking a very specific type of health care.”
For more information, contact eTAGZ, 108 First Avenue South, Seattle, WA 98104; (Tel) 800-831-0399; (Web) www.etagz.com.
Lifeclinic Upgrades
In-Store Health Stations
Lifeclinic, a leading provider of professional biometric testing stations, has partnered with LearnSomething, Inc., to upgrade its self-testing blood pressure monitors with interactive consumer wellness communications programs intended to provide shoppers with solutions for healthy living.
Consumer health information will be displayed on LearnSomething’s interactive digital signage, called the Health Communicator(TM), paid for with advertising and installed on Lifeclinic’s blood pressure monitors located in more than 20,000 pharmacies across the U.S. Each Health Communicator will have ten channels selected by individual pharmacies to meet their patients’ needs, with topics ranging from Rx adherence to hypertension, weight management to diabetes.
For more information, contact Lifeclinic, (Tel) 301-476-9888; (Web Site) www.lifeclinic.com.
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