Power Wing/Floor Display Promotes Listerine Whitening Brand
The Listerine Brand has entered the teeth whitening category.
This flexible power wing and floor display is designed to convey an upscale image and to be pilfer resistant, yet still easy to shop.
The display provides informational brochures. The product is hidden behind a graphic panel, yet easily dispensed through two chutes. The display features a combination of vacuum-forming and litho-mounted corrugated. The display base is 4 color flexo printed.
The display graphic panel is 7 color printed and UV coated with holographic hot stamping. This display was created for Listerine by Henschel-Steinau, (www.hspop.com), an Englewood, NJ-based point-of-purchase display firm.
Panadol Features Countertop Displays
This program was designed to offer an endcap sales opportunity for the Panadol brand.
The countertop displays provide gravity feed for the products. There are four versions of these displays. The Johnson & Johnson Panadol Countertop Displays were created by Meridian Display, (www.meridiandisplay.com), a St. Paul, MN-based p.o.p. display firm.
Tommy Hilfiger Sportswear & Fragrance Now Exclusively At Macy's
Tommy Hilfiger has announced a strategic agreement with Macy’s and is rolling out a revved up new collection of women's and men's U.S. sportswear which will now be available only at Macy's.
As part of the exclusive launch Tommy Hilfiger was recently recognized in Macy’s stores with special signage, store windows and marketing programs.
“Tommy Week at Macy’s was a fantastic start to our exclusive partnership,” said Tommy Hilfiger. “As the quintessential American retailer, Macy’s is the perfect fit for our brand.”
Space NK, A Specialty Beauty Apothecary, Opens In Select Bloomingdale's
Bloomingdale's and Space NK, a specialty beauty apothecary, have formed an exclusive multi-year arrangement to open beauty boutiques in Bloomingdale’s locations across the country. The British based retail phenomenon, is best known for its innovative approach, exceptional service and highly edited selection of the most coveted and craved beauty items sourced by Kinnaird herself.
“This is a powerful partnership of two brands that believe in the importance of accessible luxury,” said Michael Gould, Chairman and CEO of Bloomingdale’s. “Together, we can offer the Bloomingdale’s customer a unique shopping experience and access to top beauty brands from all over the world.”
The boutiques will mirror the design and feel of existing Space NK locations, offering a hand-selected mix of beauty brands created by innovators and experts in their fields. Space NK signature elements such as clean modern design, bright lighting and an open, inviting atmosphere will be replicated inside Bloomingdale’s.
Nestle Launches Glowelle Beauty Drink
NESTLE has introduced GLOWELLE, a beauty drink dietary supplement formulated with high antioxidant vitamins, phtyo-nutrients, botanical and fruit extracts to help fight the signs of aging by nourishing skin from within.
GLOWELLE is available in glass bottles and powder packs.
Accenta Inc. has introduced the AdStand™, a lightweight floor or counter display. Printing options include digital, screen or litho. AdStand is manufactured of environmentally-friendly components and is recyclable. Clients can also order replacement graphic AdSleeves to re-use the base and inner column. For more information, contact Accenta, 2200 Tall Pines Drive, Largo, FL 33771; (Tel.) 888-675-4500 (Web) www.accenta.com.
News America Debuts SmartSource Entrance Ad Program
News America Marketing, New York City, a division of News Corporation, has launched SmartSource Entrance Ads, which will wrap store security pedestals with vibrant full color, oversized advertising.
The ads are intended to grab a consumer's attention the moment they walk through the door and are the only form of In-Store advertising that can guarantee reaching 100% of shoppers.
“Security pedestals offer billboard-sized advertising space to our clients immediately when shoppers walk in the store. SmartSource Entrance Ads are going to have an incredible impact on the consumer and are going to drive sales for our clients and for the stores in which they’re placed,” said News America Marketing President, Chris Mixson. For more information, about SmartSource Entrance Ads, visit www.newsamerica.com.
Johnson & Johnson Zyrtec Tower
Johnson & Johnson wanted a display to serve as a permanent home for the entire Zyrtec line in the food trade. This display holds a large amount of Zyrtec product in a limited footprint of only 2.5 feet x 2 feet. The unit is mobile with casters, with a dramatic 3-dimensional pre-print vacuum-formed Zyrtec logo. The side panels feature lifestyle graphics from the television campaign. The unit ships pre-packed and is easy to put together. Because many injection molded parts were used, most of the display snaps together for easy assembly. The Zyrtec Tower was created by Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631.
Clorox Floor Display and Dispenser
The Clorox Disinfecting Wipes Retail Dispenser Stand is a branded, customized, dispenser that allows consumers to disinfect their shopping carts as they enter the store. The injection-molded dispenser holds a special 500-count role of wipes specifically created for the stand. The unit provides a valuable service to customers that reinforces the brand and demonstrates the product's key attributes. Clorox worked closely with the Cornerstone Display Group on all aspects of the project, including development, engineering and production of the large dispenser which can also be used as a wall-mounted unit. The Clorox Floor Display and Dispenser was created by Cornerstone Display Group, Inc., 13834 Del Sur Street, San Fernando, CA 91340.
MyChelle Dermaceuticals Tester Display
MyChelle Dermaceuticals, an all natural cosmetic line for Whole Foods Stores, wanted to develop a sleek, modern and sophisticated, yet cost effective cosmetic tester merchandising system. This self serve, stock keeping tester unit and cabinet provides strong brand identity. The removable tester portion has translucent acrylic side panels to highlight the brand's trademark color. The MyChelle Dermaceuticals Cosmetic Tester was created by Retail Solutions Group, 75 Hanse Avenue, Freeport, NY 11520.
Luminess Air Tester Display
Luminess Air wanted a counter tester display to launch its Revolutionary Airbrush Cosmetics System. Using a 2l" x l8" footprint, a translucent acrylic unit was created. The full line of products are represented in their retail packaging, as well as in shade charts for testing. Testers are surrounded by a frosted acrylic frame on three sides enhancing the luminescent qualities. Riser graphics and a Monarch butterfly logo reflect the Luminess Air brand image. The rear of the display accommodates the working airbrush system and a removable caddy for working supplies. The Luminess Air Display was created by Nikles Design Corp., 2365 Milburn Bldg. #4, Baldwin, NY 11510.
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