Crest And Scope Display New Outlast Products
Crest and Scope have launched the new Outlast trio of products including new Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral-B Floss Picks Plus Scope Outlast flavor.
Scope Outlast mouthwash and Crest Extra White Plus Scope Outlast toothpaste are infused with advanced Outlast technology, which binds to select receptors in the mouth, triggering a cool, minty sensation, for fresh breath that lasts five times longer than your ordinary routine.
The introduction of the Outlast product line will be supported with special floor and counter displays at mass market retailers nationwide. This floor display features graphics from both the Crest and Scope brands. It highlights the message, “feel fresh 5x longer.”
Aura Cacia Displays Aromatherapy Products
Aura Cacia, Urbana, IA, is offering retailers pre-packed shipper displays for its Aromatherapy products. The shippers are designed to increase product visibility, simplify product organization, increase product purchase multiples and increase new product trial.
Shipper displays are available for Aura Cacia’s Lavender Relaxation, Body Wash, For the Kids, Bubble Bath, Aromatherapy Foam Bath, Mineral Bath, Aromatherapy Foam Bath for Kids Shipper, and Electric Aromatherapy Air Freshener product lines. The displays feature attention-getting full-color litho printed headers. The Aura Cacia logo is also printed in full color.
Uniliver Using New Sampling Display In CVS
Unilever has employed an innovative solution to in-store sampling with this patented sampling device. The sampling device is designed with a pouch that is concealed under a spring loaded tray. It holds 1,000 samples that are easily accessed by activating the lever. Unilever is using it to sample products in CVS drug stores. This innovative solution to in-store sampling was designed by Isotope Creative, (www.isotopecreative.com), a Brewster, NY-based design and display firm.
Temptu & Sephora Launch Sephora Beauty Studio
Temptu, a leader in high-performance professional airbrush makeup for film and television, has launched the TEMPTU® AIRbrush Makeup System. Temptu and Sephora have partnered to create a Temptu-branded educational and experiential lab for the Sephora shopper in the newly launched Sephora Beauty Studio. Sephora beauty experts will offer AIRbrush product training and “express services” to consumers to encourage experimentation and learning with the new Temptu AIRbrush technology.
“We are thrilled to be the exclusive retail partner for Temptu,” said Margarita Arriagada, Sephora’s SVP of Merchandising. “Sephora is committed to bringing the most innovative technological advances in the beauty industry to our clients.”
GNC Promotes ‘Ride Across America’ To Raise Money For MS
GNC recently sponsored Phil Keoghan’s ‘Ride Across America’ to help raise money for the National Multiple Sclerosis Society. By leveraging its domestic store base of some 3,800 locations, GNC was able to bring the MS story to health-conscious consumers around the country.
Keoghan, host of the “The Amazing Race” on CBS, volunteered his time and energy in riding his bike 100 miles a day on a 3,500-mile journey across America. Tom Dowd, Exec. V.P., Stores, for GNC, said, “I am impressed with the commitment of GNC customers to put their hard-earned money on the line to support the National MS Society. We're also delighted with the number of people who were inspired to start exercising after following Phil and hearing about his cross-country ride through GNC's communications.” P.O.S. materials were used in GNC stores to support the effort.
GNC Unveils New Retail Environment Offering One-Stop Shopping
GNC has unveiled a new retail experience that will serve as the company’s prototype for the future. The store seeks to transform the brand into the premier health and wellness resource for the entire family. Consumers will experience an entirely new retail environment, including new product categories, a wider array of offerings and a new, modern design.
GNC recently opened the first concept store for this new retail environment in Pittsburgh, and plans to roll it out in other locations throughout the U.S. GNC's new 3,000 sq. ft. location is a one-stop shopping experience offering nearly triple the number of products available in today’s GNC stores, with 1,000 new items. It features a comprehensive portfolio of health, well being and sports nutrition products as well as expanded product offerings in the categories of natural health and healing, probiotics, cleansing, proteins and health and beauty. GNC tapped the retail design firm Arnell to develop the new prototype.
Clinique Fresh Faces Tours College Campuses
Clinique and Teen Vogue are conducting The Clinique Fresh Faces Tour, bringing the beauty and fashion world to college campuses across America.
Clinique’s “Mobile Beauty Studio” is traveling across the country, providing young women with the opportunity to experience makeup application and hair styling by a team of skilled artists as well as have their photo taken by a fashion photographer. At the end of the tour, three young women who embody the spirit of Clinique and Teen Vogue will be awarded a once-in-a-lifetime New York experience.
The Mobile Beauty Studio will house makeup and hair stations, a mini-studio with a fashion photographer, a DJ spinning the latest tracks and a Clinique boutique. At each tour stop, a team of top Clinique makeup experts and hairstylists will provide makeovers to get all Clinique Fresh Faces hopefuls camera ready. Participants will also enjoy a one-on-one, editorial-style photo shoot, taking home with them a professional headshot. The three winners of The Clinique Fresh Faces Tour will be flown to New York City for a professional photo shoot to be featured in Teen Vogue.
AstraZeneca Conducts Traveling Exhibit Tour
As part of its ongoing effort to support bipolar depression awareness and education, AstraZeneca is bringing The Bipolar Journey: Living With Bipolar Depression interactive exhibit to patients and caregivers across America. Those who have been touched by bipolar depression-the depressive phase of bipolar disorder-are encouraged to visit a nearby exhibit site and learn more about living with this disease.
The Bipolar Journey features imagery, multimedia activities, and interactive tools to help patients connect with experts as well as other patients and caregivers who have dealt with the impact of bipolar depression in their own lives. Through a powerful feature called "My Story," visitors can step into a photo booth to give a short message of inspiration about their experience with bipolar depression. Select messages are then posted on an "inspiration wall" to travel around the country. The exhibit offers visitors opportunities to register for Thinking Forward, a support program that provides free information, resources for people with bipolar depression.
Pharmavite Launches Digital Signage Program
Pharmavite, a global leader in the dietary supplement industry, has placed LearnSomething’s ShopperAssist(TM) digital signage in aisles and at endcaps in drug store and supermarket chains. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs.
LearnSomething's ShopperAssist allows shoppers to select their area of interest from a menu and view brief multimedia segments by medical experts. Shoppers will be able to select segments on bone & joint help, heart health, women’s health, mood & stress relief, prostate protection and other timely health topics.
Pharmavite’s Chief Customer Officer, Skip Aldridge, said, “Our approach with Nature Made vitamins has always been that our success begins with educating consumers to help them make decisions based on their nutritional needs. We believe ShopperAssist can be an important component of that ongoing initiative.”
Halls Refresh Launch Displays
This group of displays was developed with Cadbury for the launch of Halls Refresh, a new hard candy specially formulated to help moisten your mouth. The objective was to convey that this is not a cough drop. It is a new, everyday refreshment experience. The result was this 56ct PW/FS to introduce the 20 piece resealable bag and a 60ct Counter Unit designed for the 9 piece stick. Multiple layers of lug-ons emphasize the splashing water and fruit flavors. These displays were created for Cadbury by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134. (Web site) www.menashadisplay.com
Custom Die Cut Overhead Sign System
Price Chopper Supermarkets are using this extruded Overhead Sign System in the Healthy and Beauty care department. The vibrant colors, impactful imagery, and text make the department very inviting. The upscale look helps draw in more customers and keeps the customers in the aisles longer. This patented Overhead Sign System, which is offered in a variety of extrusion profiles with a variety of mounting hardware options, is available from T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083. (Web site) www.tmsheaproducts.com
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