Chanel Displays New Precision Skincare Line
Precision is a whole new generation of skin care from Chanel, being launched worldwide to assure continued long-term growth in this highest loyalty category. The breakthrough targeted formulas and luxurious textures, modern packaging and dramatic at-counter presence, are all geared to widen its customer base, bringing new younger customers to join the circle of loyal Chanel users.
The Precision range of scientifically advanced products provides effective, precisely targeted performance. Precision products are anchored by two key moisturizer categories: targeted to women with no signs of aging, and to women with signs of aging. The streamlined collection of products, many of which are multi-benefit/multi-use and tested for even the most sensitive skin, allows a woman to experience maximum benefits in a simplified way.
The Precision launch is backed by a dramatic at-counter presence with a full line display. The user-friendly diagnostic skincare computer helps women to "Discover Their Skin Profile." It enables women to select the proper skincare products by responding to questions about eight criteria, including sun sensitivity, breakout tendency, uneven complexion, facial wrinkles and lines, oiliness, dryness and skin sensitivity.
Oral B Pallett Display Designed For Club Stores
Oral B Laboratories is using this pallet display to introduce its Oral-B Cross Action toothbrush in club stores. The displays were recently distributed in club stores such as Sam’s Club and Costco.
Response to the product and displays has been exceptionally strong, according to the Company.
The Oral B Pallet Display was designed and manufactured by CCB Packaging, a p.o.p. display firm based in Hiawatha, IA.
Clearasil Debuts StayClear Acne Prevention Products
"This prevention strategy will not only grow Clearasil but also the whole category as people move from treating a pimple to daily care," said Brad Frank, Clearasil Brand Manager.
In-store displays supporting the StayClear line are focused around the back-to-school period. Colorful displays are headlined, "Stay Clear or Don’t. It’s Up To You."
Promotional support also includes teen targeted sampling.
Osmotics Highlights Single Product Displays
Osmotics, Inc., a Denver, CO based skincare company, has introduced this sleek single product display, which allows retailers to highlight the item of the month and to give individual products more emphasis.
The display is ideal for use on etageres and in stores where space limitation does not allow a full line tester unit The display is designed with changeable graphics allowing for a different product focus each month.
The unit also contains brochures and features a live tester for consumer trial.
Osmotics’ products include Blue Copper Firming Elasticity Repair, Antioxidant
Skincare Derms, Protection Extreme Suncare line, Anti Agers, Moisturizers and Cleansers.
Gillette ‘Teen’ Display Boosts Razor Sales
Gillette is offering retailers this display to promote its Gillette for Women Sensor "Teen" Razors and Satin Care shave gel. The display features a new generation of female razors for a new generation of shoppers. "The display had to have a look that appeals to 12 -to 17-year-olds," said Leslie Card, Manager, Communications, Gillette. "The razors had to pop."
The Gillette for Women Sensor "Teen" Razor is available in three hip, fun, glitter colors, which appeal to teens.
Gillette is encouraging retailers to display the razors where teens shop: in magazine, candy/snacks, cosmetics, entertainment and feminine hygiene sections of the store.
Aussie Land Introduced For Kids’ Haircare
Redmond Products, a division of Clairol products, has introduced Aussie Land, a complete line of haircare products designed especially for kids.
"We’re excited to introduce Aussie Land to the kids’ haircare category," said Carolyn Judge, Vice President of Marketing for Redmond Products.
With natural Australian ingredients, delicious scents, fun packaging and tangle-free formulas that leave hair shiny and manageable, we feel certain that Aussie Land is a brand that kids will crave!" Aussie Land’s six fragrant products are: Blue Mountain Shampoo; Outback Shampoo & Conditioner; Rain Forest Shampoo & Conditioner; Barrier Reef Shampoo & Conditioner; Gold Coast Manager Gel and Kangaroo Island Detangler.
Floorstands and power wing displays are designed to appeal to kids.
Drug Sciences Introduces Herbal Health Center
Drug Sciences, Santa Clarita, CA is using this floor stand display to introduce herbscience, consisting of leading standardized solid and liquid herbal formulations.
The display features a complete line of 28 solids and 12 liquids in proven single and combination standardized formulas. Labels are featured under each product making it easy for the consumer to locate. Contemporary blue and red packaging is labeled with a particular health problem or condition that the product can help.
Herbscience is also supported by a liquid herbs counter display.
Almay Features Open Sell Wall Merchandiser
Almay Cosmetics required an open sell wall merchandiser, specifically designed for its super drugstores in the U.K.
The flexible unit accommodates customized planograms for any retail environment. Each shelf can be custom merchandised and products can be tested in a retractable drawer that is an intricate part of each shelf.
This flexi-system was developed by P.O.P. Displays International, a Woodside, NY-headquartered display firm. The display was manufactured by P.O.P. Displays International’s manufacturing facility in the U.K.
Federated Introduces 'souson'
Federated Merchandising Group (FMG), the private brand division of Federated Department Stores, has introduced a new women’s bath and body line called souson, merchandised in open-sell shops which enable a truly "hands-on" shopping experience.
The collection, consisting of shower gels, lotions, soaps, bath tablets, candles and potpourri, is rendered in 23 watercolor shades of seven colors taken from nature. In a unique approach to fragrance blending, within each of the seven color families are corresponding scents in three interpretations; pure base, herbal and floral.
SmithKline Beecham’s Runs NicoTour ‘99
As part of SmithKline Beecham’s NicoTour ‘99, three NicoVans, 34-foot motor homes staffed with smoking cessation counselors, will attend outdoor festivals, air shows and car races throughout the country. NicoVan visitors will receive advice on how to stop smoking and free "coping kits" with literature and coupons for Nicorette gum and the NicoDerm CQ patch.
In addition to the NicoVans, NicoTour ‘99 also includes the NicoDerm CQ-Nicorette Skytypers, 1940s Navy fighter planes that spell out stop-smoking messages above public air shows; the Team NicoDerm CQ-Nicorette Ford Reynard racecar which participates in CART’s FedEx Championship Series; and the Team NicoDerm CQ-Nicorette Dragster, which participates in the International Hot Rod Association Series.
Sears Introduces T.i.m.e. Instant Makeup Expert
Sears is introducing T.i.m.e. The Instant Makeup Expert, a new color cosmetics line for the woman with little time to spare. T.i.m.e. offers women pre-selected, expertly coordinated beauty palettes. It offers a wide array of shade choices in 15 beauty palettes. Each palette is available in a "ready-to-go" kit. T.i.m.e. products are also sold individually so favorites can be restored.
While shopping, T.i.m.e. customers will enjoy a self-service environment that is "pressure-free" and products that are easily accessible and testable.
Hugo Boss Fragrance For Men Introduced
Hugo Boss is debuting a fragrance designed to reflect the man who lives the BOSS life. The line, which includes Aftershave, Eau de Toilette, Aftershave Balm, Shower Gel and Deodorant, will be launched through BOSS Hugo Boss shops nationwide.
Oralgiene Introduces Electric Tongue Cleaner
Oralgiene has introduced etc, an electric tongue cleaner that uses vibrations for quick and thorough cleaning. Plaque, bacteria, food wastes and dead cells, are effectively exfoliated, leaving the mouth clean and the breath fresh.
CG Smoothers Are Launched
Cover Girl introduces CG Smoothers, a collection of four new pampering products for face, eyes and lips that hydrate and condition the skin, giving it a smooth, improved look. The CG Smoothers Collection consists of: Smoothers All Day Hydrating Make-Up; Smoothers Tinted Moisturizer; Smoothers Hydrating LipColor and Smoothers Gel EyeColor.
Candie’s Scents Launched
Candie’s Footwear and Liz Claiborne Cosmetics are launching Candie’s fragrances for men and women, with an in-store selling program that reaches beyond the counter to grab the consumer in the mall and throughout the store.
Marketing support features a $6 million dollar multi-media launch including print and TV targeted towards teens, and on-campus sampling.
Absorbine Jr. Launched In Stronger Roll-On Formula
W.F. Young Inc., is extending its Absorbine Jr. brand to fit the needs of today’s active "boomers." Roll-On-Relief, for sore muscles and arthritis, provides cold/hot therapy, a no-mess roll-on applicator, and a pleasant scent. Roll-On Relief contains seven times more pain reliever than the original formula.
HempWorks Introduced
HempWorks is a new line of skin care, bath & body products and aromatherapeutic scents. It represents the first complete line formulated with hemp seed oil, a powerful source of amino acids and essential fatty acids. HempWorks combines hemp seed oil with botanical extracts such as ginseng, cinnamon leaf, green tea, arnica, and chamomile plus Vitamins A, C and E.
Curel Expands Skincare Product Line
Curel is expanding its skincare line with: Curel Skin Healing Stick and Curel Therapeutic Moisturizing Cream. Curel Skin Healing Stick delivers healing to rough, cracked dry skin spots with easy, non-greasy application. Curel Therapeutic Moisturizing Cream provides 12 hours of effective moisturization.
Centrum Herbals Line Introduced
Whitehall-Robins has introduced a line of Centrum herbal supplements, marking Centrum’s arrival into the alternative medicine arena.
Creative packaging striking a balance between the "science" of Centrum and the "nature" of herbals, was created by Kollberg/Johnson Associates, a New York City-based package design firm.
Dab Fragrance Sampling Introduced
Dab fragrance sampling has been introduced by Alan Wolan, developer of GoCARD postcard racks. Wall-mounted dab perfume dispensers have been installed in the restrooms of over 450 upscale restaurants and bars throughout New York City. When the button on the dispenser is pressed, a single application of fragrance is released in a fine mist.
The dab Atomizer features a display window for showcasing the advertising imagery of the brand featured as well as the fragrance’s packaging. The first clients for dab Fragrance Sampling are Davidoff’s "Good Life" scent in men’s rooms and Lancaster’s "Sunwater" scent in ladies’ rooms. Unlike traditional scent strips in magazines that enable consumers to merely smell the fragrance, the dab allows them to "test drive" the fragrance to see if it works for them.
For more information, contact dab Fragrance Sampling, 73 Spring Street, New York, NY 10012; (Tel) 212-925-7432, (Fax) 212-925-1069, (Web Site) www.dabfragrance.com.
These colorful banners are displayed on stock banner stands which are available for immediate delivery. The stands can accommodate banners as well as posters. The display is economically priced and offers ease of assembly. Other floor and counter stands for signs and banners are also available. For more information, contact Pinquist Tool & Die Co., Inc., 63 Mesorole Avenue, Brooklyn, NY 11222.
Guerlain Acrylic Counter Display
Guerlain Canada distributed this acrylic counter display to large department stores where the cosmetician applies sample make-overs. The display allows the cosmetician to remove each of the two pallets that hold the product and apply the make up with the brush that is conveniently located on each side. The product is held in the same manner that a painter holds his paint pallet. The product is secured using velcro which allows the product to be replaced and the display to gain longevity at the point of sale. The promotional material is slid into the acrylic sleeve and can be changed very easily. The back of the sleeve contained an acrylic mirror for the consumer to see the results. The rotating acrylic counter display for Guerlain was designed and manufactured by Point 1 Displays Inc., 5454 Cote de Liesse, Quebec, Canada H4P 1A5.
Neutrogena Wall Merchandising Syste
Neutrogena wanted to execute a nationwide product launch of its line of cosmetics. They required a P.O.P. display that would generate a high level of consumer and retailer acceptance as well as reinforce the Neutrogena skin care core brand values. This universal wall merchandising system supported a strong launch that bridged the gap between department store appeal and mass merchant functionality. The system easily and neatly affixes to any existing retailer backwall. Positive feedback was received from retailers regarding the system’s design, versatility and ease of installation. The Neutrogena Wall Merchandising System was created by Display Systems Inc. (DSI), 57-13 49th Street, Maspeth, NY 11378-2020.
Intercosmetics Gucci Envy For Women
The materials for this Outpost were designed to complement and embellish the Gucci Envy for Women’s national launch. The goal of this program was to create a strong presence in the retail atmosphere. The materials, printed in 4-color process and laminated, reinforce the Gucci Envy image, drawing in customers. The Gucci Envy For Women display was created by The Royal Promotion Group, 119 West 57th Street, New York, NY 10019.
Avon Beauty Center Retail Kiosk
Avon Beauty Centers have opened in over 40 malls across the country, featuring an open sell atmosphere while offering cosmetic consultations. The retail kiosk for Avon opens a new merchandising area. The kiosks feature a combination of wood Formica and satin aluminum as subtle background for the colorful packaging and Avon logos. The kiosks were created for Avon by Ledan Design Group, Inc., 52 East 2nd Street, Mineola, NY 11501.
English Ideas Cyber Beauty Advisor
The Cyber Beauty Advisor integrates advanced computer technology into the cosmetic department. A sophisticated interactive touch screen computer combines video and film to create a multimedia experience accessible to the consumer in exclusive cosmetic departments. The Cyber Beauty Advisor was developed to provide beauty tips, answer cosmetic questions and offer professional advice. Consumers are able to select information and then test products within arms reach. The Cyber Beauty Advisor is currently in better department stores including Bloomingdales and Macy’s.
Lancome Oui Tester Counter Display
This Lancome Oui counter display provides a dynamic presentation incorporating a bottle tester and a specially created fragrance Liquatouch sampler. The unit is designed to generate trial and impulse sales as well as to create a distinctive image for this new fragrance. The distinctive design of the display, with the dominant use of the "O", offers a unique and impressive counter presentation. The opportunity to test the fragrance and use the Liquatoch samples, generated interest and enhanced the image of the brand. The display achieved universal placement. The Lancome Oui Tester counter display was designed and manufactured by P.O.P. Displays International, 26-45 Brooklyn Queens Exp. West, Woodside, NY 11377.
Oil of Olay Showcase Merchandising Display
This display was designed to create a new approach to cosmetic merchandising for the mass merchant retail channel. The display provides a distinct and controllable area within the store, offering a clean, organized, upscale appearance. A backdrop with the recognizable logo and side panels attracts the consumer’s attention. The Oil of Olay Showcase Merchandising Display was created by RTC Industries, Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Fiske Industries Hair Mascara Display
This display introduced Fiske Industries’ hair mascara to an international market. The fabricated blue acrylic unit has 45 degree beveled edges and a mirrored base to reflect the colors and shapes of the products. Cut and polished clear tubes which have been angled out and up, hold eight color shades. These displays were designed and produced for international distribution. The Fiske Industries Hair Mascara Display was created by Displayonix Corp., 251 Route 59, Spring Valley, NY 10977.
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