Provenance Displayed In Top Department Stores
Herbalogix, an Orange, CA-based marketing and distribution company, is making available its Provenance family of vitamins, minerals, dietary and nutritional supplements as well as refreshing beverages, exclusively to the nation’s leading department stores, from Macy’s flagship store in NYC to The Bon Marche in the Pacific Northwest.
“Not only will Provenance be merchandised adjacent to cosmetics counters, a first, but all Provenance salespersons are company-trained counselors ready to help customers make informed decisions based on their personalized health and lifestyle needs.”
The Provenance department store environment was created for Herbalogix, by Chute Gerdemann, a Columbus, OH-based retail design consulting firm.
Counter Displays Help Market New SoapScreen
SoapScreen has been introduced by Performance Brands, Inc., a Plantation, FL-based subdivision of Skintek Labs. SoapScreen is the first moisturizing body wash with the added benefit of sunscreen protection in one easy-to-use formula. Targeted to women and families, SoapScreen is being tested in mass market accounts, as well as with independent retailers. SoapScreen is scheduled to reach full distribution in 2000.
Promotional support includes colorful counter displays, print media and Internet advertising
LecTec Launches TheraPatch For Kids
LecTec Corp., Minnetonka, MN, is promoting the launch of its new TheraPatch Vapor Cherry patch “For Kids” product with corrugated floor displays. TheraPatch Vapor Cherry Patch “For Kids” provides temporary relief of coughs due to colds, as well as minor sore throat and bronchial irritations.
TheraPatch Vapor Cherry Patch “For Kids” is the first children’s vapor-action patch introduced to the growing $2.4 billion cough/cold market. TheraPatch Vapor Cherry Patch “For Kids” was invented as a convenient, non-messy alternative to sticky vapor ointments that rub off on a child’s pajamas or bed sheets. Shipped to national food, drug and mass retail chains, TheraPatch Vapor Cherry Patch “For Kids” is the seventh product in the TheraPatch product family introduced within the past twelve months.
Hutch Display Features Breez Fragrances
This attractive hutch display features new aromatherapy candles, incense, perfume oils, sachet and accessories from Breez Fragrances, headquartered in Santa Cruz, CA.
With a contemporary, fresh and enticing look, Breez is bringing its enduring line of fragrant sticks directly into the mainstream market.
From the wooden hutch display to the artwork on the packaging, Breez offers a refreshing look to any retail environment.
Cacharel’s Noa Fragrance Debuts In U.S.
Cosmair’s European Designer Fragrance Division is introducing the new Cacharel women’s scent, Noa to the U.S. market. The name Noa was selected to represent a modern visionary who has the ability to change the course of events.
The line includes a 1-oz. eau de toilette, a 3.4 oz. size, a body lotion and shampoo.
Bristol-Meyers Squibb Launches Heart Right Multi-Vitamin
Bristol-Meyers Squibb, a leader in cardiovascular health and nutrition, is introducing Theragran Heart Right, a new generation of complete multi-vitamins.
In addition to providing all the essential vitamins and key minerals for daily dietary support, Theragran Heart Right has an optimized combination of micronutrients that medical research suggests may have cardiovascular benefits: Vitamins C,E,B6 and B12, folic acid, carotenoids, selenium and magnesium.
Theragran Heart Right is available in drug, food and mass merchandise outlets nationwide.
Guerlain Introduces Skincare Line For Travelers
Guerlain is introducing a skincare collection created specifically for women travelers. Called Issima Blue Voyage, this skincare system has been formulated to combat atmospheric conditions en route, sudden climatic changes, and the challenge of packing beauty travel supplies. Contained in unbreakable compact bottles and jars, Blue Voyage is designed for portability, allowing women to determine the amount they need for each trip.
Heavy Duty Body Care Line Introduced
Living in Los Angeles’ car culture started Alex Volkmann, a former make-up artist and beauty industry executive, thinking about the analogy of caring for one’s body and caring for one’s automobile. Her new Heavy Duty line of skincare products includes HandGear hand cream, MotorWash shower gel, AutoStrip shave cream, Turboscrub body scrub, BodyLube body lotion, and ChassisOil body oil.
The products are merchandised in authentic toolboxes in leading department stores, specialty stores, and salons.
Oral-B Plaque Remover Displayed At Mass Retail
Braun Oral-B featured this corrugated pallet pack display to promote its Braun Oral-B plaque remover at mass retail. It is constructed of injection molding, wooden sub structures and corrugated paper board.
The pallet pack unit was created for Braun Oral-B by Abstrategy Design And Manufacturing, Inc., Matawan, NJ.
Johnson & Johnson Develops Category Management System For Women’s Products
Johnson & Johnson, has provided Wal-Mart with a category management system for its “StayFree” brand. The Just For Women category system encompasses thirty linear feet. Custom colored shelf extrusions, category blades and sub-headers were utilized to direct the consumer to their specific product need. As a result of this system WalMart has seen a significant jump in category sales.
This category management system was developed for Johnson & Johnson by Ledan, Inc., a Mineola, NY-based point-of-purchase display firm.
Whitewater Cologne Runs ‘For Men Only’ Contest
Whitewater, a new men’s fragrance from Procter & Gamble’s Old Spice, is asking consumers, “what things are for men only?” The most creative answer will win $20,000 worth of male recreation room “playthings,” including the Oasis armchair from La-Z-Boy, a Sony Home Entertainment Center, and a Brunswick pool table, among other prizes.
“It’s clear that the new man culture is gaining momentum,” said Terry Koritz, Marketing Director for Old Spice. “Whitewater was designed to capture the spirit of this new male generation, celebrating youth, adventure, and masculinity.”
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