Sebastian i Zone Transforms Salon Business
Sebastian International, has unveiled “project i Zone,” a 12,000 sq. ft. trans-functional space that promises to redefine the salon business. Located in Woodland Hills, CA, i Zone comprises four distinct businesses: the Salon, Cyber Cafe, Store and Learning Center.
“i Zone is an environment for exploration of self,” said Anthony Guthmiller, Sebastian’s Director of Advance Learning and iZone Creator. “Information is the commodity at iZone and the goal is to expose visitors to something new every time they visit. Non-traditional service amenities and trans-functional uses of space create an atmosphere that will keep people coming back to experience more.”
Designed by Gabor Studios with Feng Shui design principles, the ancient Chinese art of placement that arranges surroundings for harmony and balance with nature, iZone’s atmosphere taps into all of the senses with aromatherapy, light and color therapy, non-linear and translucent walls, music and sound zones and more than 50-feet of waterfalls.
In addition to sensory elements, i Zone’s fluid architectural lay-out blurs the lines between each of its four businesses, that are located under the same roof. The Salon is a 5,000 sq.ft. space housing imported Italian Capellini furniture in the lounge and stylists who offer traditional salon services and non-traditional service amenities. The Store is a new shopping experience that envelopes clients into its Feng Shui atmosphere with two 8-foot waterfalls, a full-range of Sebastian hair products, a makeup buffet featuring Sebastian’s Trucco makeup line and purchase information for all featured furniture and artwork in the i Zone. The Cyber Cafe allows consumers to explore the Internet or obtain a STAYHEALTHY.com body composition analysis. The Learning Center is an information source for professionals.
Gillette For Women Shaving System Debuts
The Gillette Company is introducing Gillette for Women Venus, a unique triple blade razor which delivers the closest shave ever in just one stroke, so a woman’s skin stays smoother longer. Venus combines several proprietary features, including an oval-shaped cartridge, ergonomically superior handle and convenient storage compact with individually sealed refill cartridges, resulting in the best shaving experience possible for women.
Advertising campaigns for Venus will break in April 2001 with total first-year marketing support exceeding $150 million.
Valeria Cosmetics Display Showcases Color Cosmetics
International Supermodel Valeria Mazza, along with San Telmo, Inc., have launched Valeria Cosmetics. Taking its cues from the catwalks to the sidewalks, Valeria Cosmetics offers nine exciting looks from Valeria’s own “Natural Look” for everyday to the more dramatic “Femme Fatale Look” for evening.
Mirroring the display, the line is packaged in sleek matte silver components, housed in shiny silver cartons, all with windows so shades are easily seen throughout the line. The display header captures the natural beauty, sensuality and hypnotic charm of Valeria and supports the unique and innovative packaging design.
The 60 SKU line, moderately priced from $14-$28, utilizes coordinating duos and quads to achieve over 80 shade choices. Valeria Cosmetics follows the success of Valeria’s signature fragrance, VALERIA.
Rusk Source Display Achieves Industrial Image
The Rusk hair care product line is now highlighted in salons nationwide by this new Source display rack, which was created to follow the original Source Center that had been a salon staple since the mid 90’s.
The new Rusk Source display imparts an industrial image achieved with a clearcoat finish on steel, which dramatizes weld joints and other manufacturing processes. Custom CNC perforated shelves enhance the image.
The Rusk Source 2000 display was created by The Display Link Inc., Babylon, NY.
Carson Products Displays Dark & Lovely Naturally
Carson Products Co., has introduced Dark & Lovely Naturally, a hair care line designed to meet the needs of women wearing natural hair styles.
Dark & Lovely Naturally, offers six premium products, featuring rich natural ingredients like citrus extracts, honey, almond oil and peppermint. The Naturally product group includes: Soothing Peppermint Anti-Itch Shampoo, Almond Rain Oil Mist, Hydrating Citrus Braid Sheen Spray, Calming Tress Set & Hold Gel, Honey Kissed Hair Dress and Tea Tree Oil Loc & Twist Butter.
Promotional materials include a counter unit display, which holds 36 units of product and a consumer brochure with mail-in rebate, as well as posters, shelf talker and packette samples. The display and packaging are designed to give Dark & Lovely Naturally a “natural” feeling of sophistication and style through earth-tone hues and “modern afro-centric” illustrations.
Sunrise Offering Retailers Guardian Display
Sunrise Medical Inc., Longmont, CO, has introduced a Guardian Home Healthcare Center for providers who want to increase cash sales by offering retail-oriented products.
Included are the most popular cash selling bath safety, walking aids and accessories, personal care and home comfort products, merchandised on the 8’ custom display. The planogram has been designed to maximize space utilization and also to create a home healthcare retail destination.
Women Feel They’re Aging Gracefully
The majority of women over age 45 not only feel that they’re aging gracefully, many believe that they are in the prime of their lives, according to a recent survey from M Balance, a new skincare product line that addresses the symptoms associated with menopause. These women believe that they are looking better than they did at age 30 with lots of celebrity role models their own age to look to for inspiration.
Key findings include 67% of women aged 45 and older felt they are aging gracefully; 36% of women aged 45-54 say they look better now than they did at age 30; As women age, their perception of unattractiveness due to weight gain decreases but increases for skin changes, wrinkles and hair changes.
Study On Women And Self-Nurtur
The vast majority of American women recognize the importance of caring for themselves as they take care of family, but most fail to do so, according to a new national survey commissioned by Minneapolis, MN-based bath, body and home fragrance products firm, The Thymes Limited. A third of the women surveyed spent 30 minutes or fewer a day doing nurturing activities for themselves. In contrast, 76% of American women spend up to 10 hours daily caring for partners, husbands and/or children.
The survey also revealed that: Married women are more than twice as likely to say they have less than 10 minutes a day to spend on themselves as single women (69% vs. 31%). Only 8% of mothers with one child say they find the time to spend 60 total minutes through the day to care for themselves; and with a second child that figure dropped to 4%. In contrast, 86% of women with no children under age 6 say they have more than 60 minutes a day to nurture themselves. When asked what they would change in their lives to leave more time for self-nurturing, the largest number of women (37%) said they would hire someone to cook and clean, followed by quitting their job (25%).
The Healing Garden Candle Line Introduced
The Healing Garden has been introduced as a new line of aroma candles. The line is the result of a licensing agreement between Lancaster Colony’s Candle-Lite division and Coty US LLC.
Anton Katrus, Candle-Lite’s Vice President of Special Markets, said, “Healing Garden has huge dominant market share in the bath and fragrance arena in Mass Merchandisers and Food and Drug stores. We plan to help the company achieve the same level of success in the candle aisle.”
M Balance Skincare Line Debuts At Sears
M Balance, introduced exclusively at Sears stores, is the most comprehensive line of skincare products introduced for menopausal women. M Balance features three levels of skincare products for skin that is slightly, moderately or dramatically affected by menopause. The line includes three skincare products per level: Cleanse Away Hydrating Cleanser Refiner, Day Restore Moisture Cream SPF Sunscreen and Night Balance Repair Cream.
Tylenol Menstrual Relief Introduced For Women
The makers of Tylenol have announced the national introduction of Women’s Tylenol Menstrual Relief, its first product developed exclusively for women.
Women’s Tylenol Menstrual Relief combines the proven safe and effective pain relief of Tylenol with pamabrom, a diuretic to ease water retention.
Procter & Gamble Debuts Crest Whitestrips
Procter & Gamble has introduced Crest Whitestrips, a breakthrough in tooth whitening. Whitestrips contain the same enamel-safe ingredient dentists use to get at stains beneath the surface of the teeth. These flexible, virtually invisible strips only need to be worn for 30 minutes twice a day for two weeks, to see whiter teeth lasting for at least 6 months after use.
Metabolife Displays Dietary Supplement
Metabolife wanted a gravity feed display that dispensed bottles of Metabolife Dietary Supplement. Previously only sold by direct sales, this display introduced Metabolife to retailers.
The display can be used as a floor unit or as a power wing. The base features a 24 pt. ‘Lug-on’ bottle that creates a life-like 3 dimensional effect.
Meridian Display, St. Paul, MN, produced 20,000 displays in just four weeks.
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