Clinique Unveils New Shopping Concept At Lord & Taylor
Clinique has unveiled a revolutionary shopping experience at Lord & Taylor Fifth Avenue, reinventing the prestige beauty shopping model with Clinique’s “as you like it” concept that offers multiple levels of service and new ways to shop for beauty products at the counter. Breaking down all barriers, the flow and design invite consumers to engage and interact in a welcoming in-store environment.
Inspired by today’s shopping habits, this beauty haven utilizes modern technology to improve functionality and facilitate the Clinique's service as you like it concept. New features, such as the Foundation Bar and dedicated makeup and skin care browsing areas, encourage consumers to test and select products at their leisure. Additionally, the Top Ten wall offers a well-edited assortment of best-sellers.
The new state-of-the-art counter provides an innovative, dynamic and engaging shopping experience. Clinique’s service as you like it means consumers can partake in one or all of the following shopping experiences based on their individual needs and moods: Full Service: The one-on-one consultation is perfect for the consumer who has time and wants expert skin care
analysis and application tips. Guided Self-service: The state-of-the-art skin diagnostic allows consumers to browse alone and offers one-on-one service on demand. Self-service: The play and pay concept offers vibrant features, such as the Colour Bar and interactive Mascara and Lip Bars, in a welcoming, easy-to-use layout making it convenient for consumers to test, pick-up and play with their favourite products. Additionally, the Browsing Basket is not only convenient but also signifies to the Consultants that a consumer wishes to browse alone.
Rite Aid & Save-A-Lot Test Co-Branded Stores
Rite Aid has entered into a licensing agreement with Save-A-Lot, a subsidiary of SUPERVALU, to add the discount, limited assortment grocery store concept to 10 existing Rite Aid stores in the Greenville, SC market. Stores co-branded Save-A-Lot Food Stores/Rite Aid Pharmacy have opened in Greer, Simpsonville and Travelers Rest, South Carolina. The stores continue to be owned and operated by Rite Aid.
About 75 percent of the non-pharmacy part of each store is devoted to Save-A-Lot. Grocery products offered by Save-A-Lot include a limited selection of fresh meat, processed smoked and packaged meat, fresh produce, frozen food, dairy and dry groceries at prices up to 40% lower than conventional grocery stores.
New Humana Walmart-Preferred Rx Plan Promoted In-Store
Humana and Wal-Mart have joined forces to introduce the new Humana Walmart-Preferred Rx Plan (PDP) and Humana informational kiosks in 3,000 Walmart stores nationwide. Humana’s new Medicare Part D prescription drug plan, co-branded with Walmart, can provide significant savings on monthly plan premiums and prescription medicine copayments and cost-shares. The new plan features one nationwide monthly plan premium of $14.80.
John Agwunobi, M.D., President of Walmart’s Health and Wellness division, said, “Our participation in this plan is an example of Walmart’s ongoing commitment to helping customers save money and live better.”
Taylor Swift Is Face Of New COVERGIRL Cosmetic Line, NatureLuxe
GRAMMY award-winning star, Taylor Swift, will represent a new generation of makeup - COVERGIRL NatureLuxe. “Taylor’s naturally polished and beautiful look fits perfectly with the new luxury makeup line,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance inspired by nature.”
StoreBoard Media Launches CategoryCircle Customization For In-Store Billboards
StoreBoard Media (www.storeboards.net) has rolled-out a customer-centric enhancement to its in-store billboard network that directs shoppers to the specific aisle in which an advertised product can be found. Called CategoryCircle™, the innovation consists of an eye-catching red circle placed on StoreBoard’s entranceway billboards that reads “Find in Aisle …,” directing shoppers to the specific aisle in which the advertised product can be found in that store. The concept was successfully tested recently in select markets in advance of its official introduction.
“CategoryCircle™ will benefit shoppers and retailers alike,” said Doug Leeds, Chief Executive Officer, StoreBoard Media. “It will make the shopping experience easier for the customer while steering them to an aisle they might not have otherwise visited, thereby providing sales lift for the retailer.”
AARP/Walgreens Wellness Tour Offers Health Screening Across The Country
The AARP/Walgreens Wellness Tour is a national mobile tour that has been on a mission to provide free health screenings to residents in more than 3,000 underserved communities throughout the United States and Puerto Rico. The AARP/Walgreens Wellness Tour is comprised of nine custom-equipped buses with dedicated staff of certified health screeners that travel separate routes canvassing the country. Each bus spends several days in designated cities providing free services at local events, community centers, Walgreens store locations and other select locations with a special emphasis on underserved communities. After the screenings are performed, a pharmacist or staff member instantly provides the results and reviews them with the consumer. Visitors also have access to free educational information on a variety of health and wellness issues.
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