Clinique Displays New Skin Care Diagnostic Tool
Clinique is the first cosmetics brand to use the Apple iPad®1 in-store as part of a state-of-the-art, self-guided skin care diagnostic tool.
“Clinique was built on the promise of providing our consumers with the most personalized, engaging and informative experience at every interactive touchpoint,” said Lynne Greene, Global Brand President of Clinique, Origins and Ojon. “By integrating digital technologies into the Clinique shopping experience, we are offering the consumer a stimulating and socially modern way to connect with the brand.”
Using software exclusive to Clinique on the Apple iPad® at Clinique counters, consumers identify their skin care concerns and receive personalized recommendations using a 90-second computer-guided skin care analysis. The diagnostic tool processes over 180,000 product combinations that precisely match each consumer’s personal needs. At the end of the analysis, consumers receive a printout or email with a list of their custom-fit product recommendations.
PRO Beauty Tools Displays Styling Products
PRO Beauty Tools is displaying its Hollywood Styler™, Speed Waver™ and Curl Wand™ in mass retail stores. Suzanne Carranza, Director of Marketing for PRO Beauty Tools, said, “PRO Beauty Tools’ mission is to offer truly professional styling products to consumers at an affordable price.”
The versatile Hollywood Styler™, Curl Wand™ and Speed Waver™ by PRO Beauty Tools® are designed to create popular red-carpet looks instantly and effortlessly.
Head & Shoulders Displays Feature MLB Star Joe Mauer
Head & Shoulders®, official shampoo of Major League Baseball, has added Minnesota Twins All-Star catcher, Joe Mauer, as the newest member to join its brand ambassador team.
Joe will be featured in an integrated campaign that includes in-store displays at major retailers. With this MLB relationship, Head & Shoulders continues to connect with people via their passion for sports.
“Sports are a common ground for the people who use our shampoo and having genuine and likeable star athletes like Joe can help guys become more aware of the importance of hair care and grooming,”said April Anslinger, Brand Manager of Head & Shoulders at Procter & Gamble.
Upshot, a Chicago-based marketing firm was the agency for the program.
Vaseline Features Eco-Friendly Sheer Infusing Display
This True Blue eco-friendly point-of-purchase display, designed and produced for Unilever’s Vaseline® Sheer Infusion™ body lotion, is helping Unilever and its retail partners meet their sustainability and sales goals.
By redesigning an existing floorstand wing unit, Sonoco’s Global Services division, (www.sonoco.com), headquartered in Hartsville, South Carolina, cut the paperboard required to produce the display in half-from 65.2 to 32.65 square feet-without sacrificing its ability to attract customer attention. The display highlights Vaseline Sheer Infusions’ product benefit, “Twice the moisture & a silky skin feel like never before.”
'Eating Healthy With Diabetes' Store Tours Offered By JEWEL-OSCO
At a time when nearly 26 million Americans have diabetes and an estimated 79 million have pre-diabetes, JEWEL-OSCO, is launching free “Eating Healthy with my Diabetes™" in-store tours. The free educational tours are designed to help customers learn to choose better-for-you foods and eat healthfully, while incorporating foods they love into their meal plans.
Specially-trained pharmacists and registered dietitians guide the in-store tours, covering topics such as reading Nutrition Facts labels and identifying healthier food options such as high fiber grains and choices lower in saturated-fat, which are easily identified by nutrition iQ®, JEWEL-OSCO’s color-coded in-store nutritional navigation system.
Humana HomeCare Solutions Debuts At Max-Wellness Stores
Humana is launching Humana HomeCare Solutions, a first-of-its-kind, fully integrated care management “concierge” service at four Max-Wellness retail locations in Sarasota and Naples, FL and Cleveland, OH. Additional Humana in-store sites will be added later this year as Max-Wellness expands.
At the heart of Humana HomeCare Solutions is a Humana Cares Manager (HCM) who works one-on-one with clients, as well as their caregivers, to help manage chronic conditions and achieve the highest possible level of quality of life and independence. Each Max-Wellness store has a private consultation area where HCMs can meet with potential clients.
Max-Wellness CEO Michael Feuer said, “Our new partnership with Humana is an important step for Max-Wellness to further our goal of providing answers for healthy living for every age group, at every stage of life. The burgeoning senior market needs the services that Humana now offers from Max-Wellness stores.”
L’Oreal's Garnier Provides Solution For Personal Care Packaging Waste
Garnier, the L’Oreal-owned brand, has formed an exclusive partnership with TerraCycle, which specializes in making consumer products from post-consumer materials. Through the sponsorship of a worldwide Personal Care and Beauty Brigade, packaging will be collected and shipped to a TerraCycle facility. In addition to diverting packaging from landfills, the Personal Care and Beauty Brigade will help to recruit new members and educate communities. For every unit of waste collected, Garnier will contribute two cents to the charity of the individual's choice. TerraCycle will repurpose all collected personal care packaging, reusing it to build eco-friendly playgrounds across the U.S.
Sears Expands Beauty Offering To More Than 100 Stores
Sears has expanded its cosmetic departments to more than 100 Sears locations, which will include beauty products from well-known brands, nail care, skin care, and fragrances for women and men. Additionally, beauty advisers staffing the departments will offer makeup tips.
The retailer tested the beauty concept in 13 stores across the country in 2010. The departments will include new fixtures in a dedicated space.
“We are pleased to offer our customers a comprehensive assortment of the cosmetics, skin-care and nail-care brands not typically found in department stores at the mall,” said Gary Schettino, VP/GMM, Sears. “Our foray into beauty creates the perfect complement to our new approach to fashion at Sears. The introduction of affordable and well-known brands is another example of our continued commitment to offer our customers incredible value.”
Oak Park Walgreens Drugstore Uses Geothermal Energy System
A Walgreens drugstore in Oak Park, IL features the first geothermal energy system used in a chain drugstore in the country. The system has reduced the store’s expected energy usage by 60%. Walgreens President & CEO, Greg Wasson, said, “Geothermal energy is an important way we can reduce our carbon footprint, and through the innovative, sustainable design of this store, we have made it a reality." An informational kiosk at the store shows customers energy usage and savings from the geothermal system in real-time.
SymphonyIRI Reports Most Successful New Packaged Goods Brands Of 2010
SymphonyIRI Group has revealed the most successful new food and beverage and non-foods consumer packaged goods brands of 2010.
In 2010, successful food and beverage innovation heavily catered to home-based eating rituals. Innovation around breakfast solutions and salty snacks accelerated, together representing more than half of new food dollars. The top 10 food and beverage product launches of 2010 capitalized on home-based consumption, but simultaneously delivered against consumer desires for health and wellness. 2010 New Product Pacesetters: Top 10 Food and Beverage Brands: POWERADE ION4, Chobani, Wonderful Pistachios, glacéau vitaminwater zero, Nature's Pride, Trop50, Thomas' Better Start, Green Mountain Coffee K-Cups, Budweiser Select 55, and Trident Layers.
The economic downturn of a couple of years ago, coupled with advancing technology, came together to encourage a move away from the professional spa and into the home spa. New launches across health, beauty and personal care are capturing an increased share of spending in the non-foods arena. 2010 New Product Pacesetters: Top 10 Non-Foods Brands: Crest 3D White, Prevacid 24HR, Plan B One-Step, Next Choice, Huggies Pull-Ups Learning Designs, Dove Men+Care, Olay Professional Pro-X, Scope Outlast/Crest Extra White Plus Scope Outlast/Oral-B Advantage Plus Scope Outlast, Dove Body Wash with NutriumMoisture, and Listerine/Reach Total Care.
Mainstream Consumers Drive Fair Trade Certified Sales Up 24 Percent
Sales of Fair Trade Certified™ products increased 24% at grocery stores during 2010, according to new data reported by Fair Trade USA, leading third-party certifier of Fair Trade products in the U.S. Due to this broad availability, driven by more than 700 companies offering Fair Trade Certified products, more mainstream American consumers are becoming Fair Trade converts. The 2010 data from SPINS, the first company to offer Fair Trade sales data across natural, specialty and mainstream channels, indicates that sales of Fair Trade Certified products at mainstream channels grew faster (26%) than those of specialty grocers (22%) and natural grocers (16%).
Coffee, the flagship Fair Trade category, grew 33%, due to the increased variety of Fair Trade coffees available through a broader assortment of retail supermarkets. Ready to Drink Tea & Coffee were up 39%. Wholesome Sweeteners sales grew by 17%. Frozen Desserts increased 4% and Chocolate rose 19%. Aromatherapy & Body Oils Body Care increased 19% and Skin Care/Body Care increased by 32%.
TM Shea Products, Troy, MI, is now stocking a 2-sided 12" tall extrusion with special universal clamps for popular gondola top rails. Custom signs can be printed with 4C graphics and curved sides. Pop-out and pop-up graphics can also be added for 3D effect. These can work off end cap fronts and/or down aisle, linked together in a continuous run. For more information, contact TM Shea Products, (Tel) 800-992-5233, (Web site) www.tmshea.com
Outwater now offers its LED Ribbon Flex Light in two new versions, including its improved, lower priced 2nd generation Ultra Bright LED Ribbon FlexLight, which, by means of innovative, fully integrated LED DiamondLight Technology, is the brightest, whitest LED Ribbon Light available. In response to recent demand for an alternative LED Ribbon Light at a more moderate price point, Outwater introduces its EconomyLED Ribbon Flex Light, which offers many of Ultra Bright LED Ribbon Flex Light’s desirable features at a nearly 40% savings. For more information, contact Outwater Plastics, P.O. Box 500, Bogota, NJ 07603; (Tel) 800-631-8375; (Web site) www.outwater.com
AVEENO Creates Pop-Up Forest In NYC’s Times Square
AVEENO® Skincare, recently created a pop-up forest in New York City’s Times Square. The AVEENO BE AN ACTIVE NATURAL™ program encourages people to make small changes in their daily lives that can add up to a positive impact on the environment. Visitors who journey through the AVEENO ACTIVE NATURALS Forest in Times Square will experience how nature makes the planet more beautiful and receive seed cards to plant their own trees and samples of AVEENO ACTIVE NATURALS products.
Mike Marquis, Group Product Director, AVEENO at Johnson & Johnson, said, “We created the BE AN ACTIVE NATURAL program, to empower people to join us in taking steps toward a healthier, more beautiful planet.”
L'Oreal Eclipse Cosmetics Wall. This display was designed to strengthen the position of L’Oreal as the luxury cosmetics leader in mass outlets. The new L'Oreal cosmetic wall eclipses other walls. Showered in light, it creates an environment. An innovative, plug-n-play patent pending lighting solution is simple and flexible to install and reset with no wire management. Lighting is energy efficient LEDS. The wall adapts to any retail gondola. This display won a Gold OMA in the Cosmetics Category and was created by POP Displays, 555 Tuckahoe Rd., Yonkers, NY 10710; (Web site) www.popdisplaysusa.com
Navistar Dealership Merchandising Program. The objective for this merchandising program was to create a modular display system to significantly increase impulse sales and improve dealership image. The displays had to work in dealerships of all different sizes and retail layouts. The displays are constructed of heavy gauge steel, and laminated particle board with a urethane molded logo, vacuum formed Mylar headers and printed styrene plastic. This merchandising program was created by Innovative Marketing Solutions, 1320 Plum Grove Rd., Schaumburg, IL 60173; SILVER AWARD (Web site) www.imsnow.com
Fusion ProGlide Walgreens Tower. This display was created to gain off-shelf placement for the launch of The Gillette Fusion ProGlide Razor in 7,000 Walgreens locations across the United States. The display of the razor in an out-of-category location helped to generate impulse sales and trial of the new product. This display was created by Mechtronics Corp., 1 New King Street, White Plains, NY 10604; SILVER AWARD (Web site) www.mechtron.com
Avante Manufacturing Ltd offers Eco Board, a sustainable medium density fiberboard manufactured from 100% post-industrial recycled wood residuals. It meets the most stringent formaldehyde emission standards in the world. Eco Board can be easily die cut and routered, while still maintaining its durability and strength - making it suitable for all sizes and styles of displays. For more information, contact Avante Manufacturing Ltd., 4725 Iris Road, Okanagan Falls, BC, Canada V0H 1R0; (Web site) www.avantekiosks.com
Colgate Dental Show Exhibit
The Alphaform Group (TAG) designed, project-managed, fabricated, and implemented the entire custom turn-key solution for Colgate’s 800 square foot exhibit highlighting new initiatives and reinforcing Colgate’s leadership position in the dental industry. TAG and its logistics partner, International Installations Inc. (www.installit.com), managed Colgate’s entire exhibit program across Canada. This exhibit was created by The Alphaform Group, 6050 Tomken Road, Mississauga, Ontario, Canada. L5T 1X8; (Web site) www.alphaform.com
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