Wal-Mart Displays RIMMEL Color Cosmetics
Wal-Mart stores are displaying the U.K.’s top-selling color cosmetic brand called RIMMEL, in their beauty departments. The fixture holds the entire RIMMEL line, which includes over 200 products for eyes, lips, face and nails, with vibrant hues and sleek display graphics that reflect London’s avant-garde style.
For years, RIMMEL has been London’s bridge between beauty and fashion. RIMMEL reflects the city’s unique, eclectic culture, where music, art and street life have always had a strong influence on style. The RIMMEL Collection embraces the spirit of freedom and inspires women to be creative, offering an extensive color cosmetic line with which they can express their individuality.
RIMMEL made its U.S. debut in spring 2000 exclusive to Wal-Mart stores. The brand now operates under Coty Inc., which hopes to expand its share of the U.S. cosmetics market.
Caboodles Features Teen Boutique
Teens like to shop in a “teen approved” environment, so Plano Molding Co., owner of the Caboodles brand, has presented Shopko stores with 4-foot and 2-foot display units that create the ambiance of a teen boutique. The 4-foot planogram section features Caboodles cosmetics and the 2-foot section displays Caboodles cosmetic boxes and bags.
Teen boutiqueing in-store at mass is the wave of the future, according to Leone Mateer, Creative Consultant to Plano Molding, who said, “Our plan is to add to the teen section with the new Caboodles bath and body line, due to be introduced this fall and the Caboodles hair accessories Collection.”
“HealthTalk Book Review” Displayed At Borders
Borders Books and Music, Ann Arbor, MI, is featuring a monthly “HealthTalk Book Review” in an endcap display at participating Borders stores. The book review, written by syndicated radio health experts, Barbara and Shannon Hoffmann, is based on a natural health/alternative therapy book.
The display program is currently in place in Borders’ Wichita, KS, Kansas City, MO and Chicago, IL stores where it has proven successful.
Discussions are in progress to expand the program to other targeted cities, and eventually Borders stores nationwide.
CRL Targets Teen Market With Modular Displays
CRL Marketing Inc., Suffern, NY, is working with retailers on customized displays targeting the teen market. “The teen market is always changing,” said Jesse Lawrence, President, CRL Marketing. “Our displays feature modular units so that a product can be switched as trends change, just by changing the tray. That’s the whole concept of our display program, you can always find a place for something new.”
Fred Meyer, a Portland, OR, headquartered retail chain, is selling CRL’s teen cosmetics under its own private label name, FM Elements, in an area within the store, which includes clothing, funky jewelry and cosmetics. The spinner display used in the FM Elements Shop takes up only 1’ of floor space and holds almost 200 sku’s.
Display Unit Brings New VS Sassoon Line To Mass
Procter & Gamble is introducing VS Sassoon, comprising 31 sku’s merchandised together on freestanding display units made of wood in rich cherry and black tones. The displays include flip books instructing consumers on the optimal uses of the products.
“The display is designed to give the line a salon look,” said Maria Burquest, Procter & Gamble spokesperson. “We call it a slice of salon comes to mass.”
There are several different display units available for mass outlets. Within a year, the products will be moved to an on-shelf display.
The VS Sassoon line targets consumers who want to buy upscale products at the mass market. The new reformulated and expanded line is based on a three-step process: cleansing, which includes shampoos and conditioners; style, which includes styling balms and sprays; and finish, which includes polishing drops and hair sprays. Each package also includes styling tips.
Pearle Vision Launches Thinnest Lenses Available
Pearle Vision has introduced an exclusive line of MicroTHINS lenses, which are among the thinnest, lightest, most scratch- and impact-resistant lenses on the market. MicroTHINS lenses are made of polycarbonate, which can be up to ten times more impact resistant than ordinary plastic lenses, making them the safest lenses available.
Mustela Counter Merchandiser
DISPLAY PRODUCER: Lingo Manufacturing Co., Inc.
7400 Industrial Road, Florence, KY 41042
The objective of this countertop merchandiser created for Mustela, was to highlight one of its best products and further establish the company as a leading producer of skincare products in the minds of consumers. The design puts Mustela's logo and colors to good use and the merchandiser effectively holds a considerable amount of product within a small footprint, making the display more attractive to retailers. Signage was incorporated into the design to help highlight the product's economical price point. An attractive, functional and economical fit for Mustela's Hydra-Stick marketing plan was achieved through collaboration during every phase of design and production.
Duel Tool Counter Display
DISPLAY PRODUCER: Displayonix Corp.
251 Rt. 59, Spring Valley, NY 10977
Our client was introducing a new product, Lip Stick and Gloss, in one package. We needed to design a compact eye-catching vehicle. This unit is all vacuum formed, with litho label on both sides. It uses only 12 square inches of counter space. This display launched this new product with a compelling, conspicuous attention-getting bang.
Bobbi Brown Options Open Sell Display
DISPLAY PRODUCER: The Royal Promotion Group
119 West 57th Street, New York, NY 10019
The Bobbi Brown Options Open Sell Display was designed to merchandise and test the new Bobbi Brown Options cosmetics line using its unique packaging. The unit’s 3 acrylic modules were injection molded and laser cut. The architectural leg structures were constructed out of anodized aluminum extrusions. The unit reinforced the line's color based image.
LaPrairie Promotional Display
DISPLAY PRODUCER: Nikles Design Corporation
3460-A Hampton Road, Oceanside, New York 11572
This LaPrairie Soleil Suisse Luminizing Body promotional display provides an attractive presentation on the counter. Impervious ultra gloss was created by back spraying clear vacform with automotive bronze metallic. The top surface is hot stamped and the bottom is a foamboard insert. Flexible chrome trim ring plays down the diecut vacform edge while adding to the unit's appearance and lifespan. The riser card was supplied by Applause Printing.
Hard Candy Permanent Display
DISPLAY PRODUCER: The Royal Promotion Group
119 West 57th Street, New York, NY 10019
The Hard Candy Permanent Displays were designed to merchandise and test the entire Hard Candy line of cosmetics. The unit was constructed out of acrylic and anodized aluminum. The unit reinforced the line's unique brand image.
Physique Style Zone Shelf Fixture Program
DISPLAY PRODUCER: HMG Worldwide
475 Tenth Avenue, New York, NY 10018
The Physique Style Zone Shelf Fixture Program is a whole new approach to the on-shelf presentation of prestige hair care products. It is designed to attract consumer attention and deliver the Physique brand message while meeting the retailers' needs of ease-of-use and effective consumer communication. The program creates an attractive, upscale environment on existing retailer shelving while wings hold essential consumer education and product purchase decision aids. Shelf components work on shelves 10" to 18" deep with various between-shelf spacing dimensions. Product information chips ease restocking.
Back to Top
To See previous issues of Creative HBA/Merchandising click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
