Spenco Footcare Promotes Bold New Look
Spenco Medical Corp., has launched a bold new look for its performance insoles packaging and supporting merchandising materials. The redesign is the result of a year long effort, which found customers wanted to quickly determine which Spenco product was right for them.
“This new packaging design and merchandising program will allow Spenco customers to quickly find the solution to their foot discomfort,” said Ryan Cruthirds, VP Sales & Marketing at Spenco.
Spenco's updated fifth panel design improves package durability while adding style. The semi-transparent window shows the insole product in the package and invites consumers to open the package to better evaluate the product. The updated packaging will be complemented by an attractive, point of purchase rack system.
DR. SCHOLL'S® Custom Fit Orthotic Centers Now In Stores
Merck Consumer Care has introduced Dr. Scholl's® Custom Fit Orthotic Centers to help people find customized solutions for their tired, achy feet. The kiosks use revolutionary FootMapping® Technology to measure arch type and the areas they put the most pressure on to recommend the most appropriate Custom Fit™ Orthotic.
"We've combined state-of-the-art foot measurement technology with consumer-friendly software to make it quick and easy for people to find the Dr. Scholl's® Custom Fit™ Orthotic Inserts that are best for their feet," said Charles Lundy, associate director of Footcare Research and Development at Merck Consumer Care. “For the first time, this smart technology is available nationally and could save you hundreds of dollars compared to other custom orthotic inserts sold at retail stores.”
Procter & Gamble Offers Shoppers Valuable Coupons Ranging From $5-$55
Procter & Gamble is inserting multiple brands’ coupons inside specially marked products. These special offers will help shoppers save time and money with one-stop purchases that contain big savings on P&G brands.
Favorite brands, including Luvs, Olay, Pringles, PUR, Tampax and Tide, will offer big savings on P&G brands inside specially marked packages. P&G’s money-saving coupon values combined typically range from $5 to $55.
Crest And Oral-B Target Tweens With Pro-Health
Crest and Oral-B have launched Pro-Health FOR ME, the first complete line of oral care products for tweens. “As tweens become more independent, they develop unique oral care needs,” said Kelly Heaps, Brand Manager, Procter & Gamble. “We created Crest and Oral-B Pro-Health FOR ME to provide tweens with the oral care protection their parents want, in flavors and packaging designed just for them.”
The Pro-Health FOR ME product line includes: Oral-B Pulsar Pro-Health FOR ME Vibrating Toothbrush, Oral-B Pro-Health FOR ME CrossAction Toothbrush, Crest Pro-Health FOR ME Fluoride Anticavity Toothpaste, and Crest Pro-Health FOR ME Anticavity Fluoride Rinse.
New Waterpik Water Flosser Introduced
Water Pik has introduced the Waterpik Water Flosser, which utilizes pulsating water to clean deep between teeth and below the gumline where traditional brushing and flossing can’t reach.
It is clinically proven to be more effective than flossing and offers consumers another option for flossing their teeth.
IGH Solutions has introduced Dynamic Images DI Flex, affordable, lightweight large-format lenticular signage. With DI Flex, IGH Solutions developed a special, thinner lens that can be rolled for easy shipment, installed by one person and costs much less - opening up the traffic-stopping power of lenticular to more uses. DI Flex is conducive to both backlit and reflective environments. For more information, visit. (Web site) ww1w.ighsolutions.com or (Web site) www.viu.com
JAGTAG & AXE Conduct Mobile Barcode Program
JAGTAG will drive a new mobile marketing campaign for AXE deodorant, as part of the launch of the newest addition to the AXE fragrance portfolio - AXE Twist. The collaboration between the two companies marks the largest multichannel program in the U.S. market using a mobile 2D barcode.
JAGTAG mobile barcodes appear in AXE Twist marketing efforts promoting exclusive content from the AXE Twisted Humor Tour, presented by Funny or Die. To reach the AXE target demographic, guys 18-24 years of age, JAGTAG mobile barcodes will be featured across multiple media channels including print inserts within men’s magazines, in sample packs distributed at college campuses, in hand-outs and signage within movie theatres, and at Six Flags theme parks. With JAGTAG barcodes featured alongside AXE Twist product samples and promotional materials, consumers can snap a photo of the JAGTAGs and instantly receive exclusive videos featuring comedians from the AXE Twisted Humor Tour.
“For AXE to stay relevant we need to constantly innovate and find new ways and channels to entertain our consumer where he lives, works and plays,” said Mike Dwyer, AXE Marketing Director.
Clinique Kicks Off Fall 2010 Fresh Faces Tour
Clinique is about to embark on its 10 city “Fresh Faces Tour” whereby the cosmetics company creates an environment that allows visitors to receive makeovers and participate in photo shoots, while sampling products that are also available for purchase.
MC², a Chestnut Ridge, NY-headquartered exhibit and promotion firm, (www.mc-2online.com), is handling the production of the tour, kicking off in fall 2010 and stopping at college campuses in 10 cities across the country from Boston to Los Angeles.
Clairol Nice ‘n Easy Conducts Mirror Moments Campaign
Clairol Nice ‘n Easy with Angela Kinsey of NBC's “The Office” have partnered with the charity, Dress for Success, to launch a unique campaign spotlighting the boost of confidence women receive when they feel good about what they see in the mirror. The “Mirror Moments” campaign kicked-off in New York City’s Grand Central Terminal with an oversized, interactive mirror. On-the-go women were met by Angela's virtual appearance within their reflection, as they unknowingly looked in the mirror.
These surprised reactions were captured, and consumers can help benefit Dress for Success Worldwide by visiting Clairol.com, viewing the short “Candid Camera”-like video and sharing with friends. Each time this video is shared, Nice 'n Easy will donate $1 to Dress for Success.
Clairol Marketing Dir., Nelson Miranda said, “Nice ‘n Easy aims to make every woman’s mirror moment a good one no matter what their daily priorities entail.”
Mirror Moments makes women literally “take a look in the mirror” as the campaign includes a number of branded mirror moments including: decals on mirrors in shopping mall bathrooms, mirrored gas station toppers, and bus shelters.
Goody Products Spin Pin Displays
Goody Products recently launched three new product lines, the Spin Pen, Modern Updo and Pony Pouf. A counter unit for the Spin Pin features a telescoping graphic panel which allows the display to be packed and sent to stores in a more compact shipper. There is also a Power Wing. The displays were shipped to Walmart and Walgreen stores across the country. These Goody Products displays were created by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
Nivea Cares Tower Display
This display showcases Nivea skin care products and also links the brand with an important breast-cancer awareness program as a sponsor of the Canadian Breast Cancer Foundation. This program was designed for Wal-Mart and the unit had to offer a significant variety of products and a substantial product count to meet consumer demand. The unit also required a small footprint and a striking appearance with a solid brand message. The Nivea Cares Tower Display was created by Menasha Packaging, 601 E. Erie Ave., Philadelphia, PA 19134.
Coppertone Surfboard Display
Coppertone recently created this surfboard display to gain front-of-store display positioning. Real wood was used to reinforce the design concept while facilitating the structural integrity of the unit. The ability to merchandise both sides increased the holding efficiency of the unit while allowing the foot print to be reduced. The unit ships with product in place. This display was created for Coppertone by Mechtronics, One New King Street, White Plains, NY 10604.
Pharmacy Health Network Display
This display was created to extend the reach of the Pharmacy Health Network by providing customers with a tangible “leave behind.” The brochure rack is designed to be flexible to accommodate all different brochure sizes. It is available as a floor stand, or the brochure display can be mounted to the wall or counter-top. This Pharmacy Health Network Brochure Display was created by Harbor Industries, 14130 172nd Avenue, Grand Haven, MI 49417.
Bare Escentuals Boutique Countertop Tester Display
This display was created for use in Bare Escentuals Boutiques. The use of wood and simulated granite acrylic compliments the existing materials in their stores. The main center section houses complexion and eye products on two 3-tiered cake stand spinners. The repositionable side carts house ancillary items and their full lip category. The entire design works well to display and test the wide range of colors. The Bare Escentuals Boutique Counter Display was designed and manufactured by Preferred Display Inc., 310 Brighton Road, Clifton, New Jersey 07012.
Country Life Vitamin Display
Country Life is using this wood floor display to merchandise its line of vitamins and supplements in health food stores. The display is designed to hold a large value of product in a minimum of floor space. The display’s wood construction provides strength and durability, and it helps to communicate Country Life’s commitment to product quality and environmental responsibility. This display was created for Country Life by J.H Dunning Corp., 1 Dunning Lane, N Walpole, NH 03609.
Vaseline Sheer Infusion Floor Stand
This display was created to convince consumers that the Vaseline brand is “better than you think.” The display included a tester unit to drive awareness for the brand. Sleek and smooth design elements and graphic treatments were incorporated into the display to be consistent with the product. The eye catching graphics clearly identified the product. This display was created by The Central Group, 5526 Timberlea Blvd., Mississauga ON, L4W 2T7 Canada.
La Cross Emery Board Display System
La Cross is using this clear plastic display system to merchandise its Emery Boards in drug stores. The display provides full product visibility and is designed to automatically push product to the front. The display system provides great flexibility to retailers. This La Cross Emery Board Display System was created by Marketing Impact, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7.
Enfamil Endcap Display
Mead Johnson is using this endcap display to merchandise its Enfamil formula. The Display Ready Tray with Graphic Cube was designed to be placed in Retail stores and shopped from all levels. The displays arrived fully loaded in a shipper to allow easy assembly in stores. This allowed for versatile configurations that fit regional wide promotional efforts. The display highlights Mead Johnson’s new Enfamil Premium formula, which promotes the growth of good bacteria throughout a baby’s digestive tract. This Enafamil Endcap Display was created by Packaging Unlimited, 1729 McCloskey Avenue, Louisville, KY 40210.
Healthy Choice & Marie Callender’s Display
This corrugated, customizable display was designed to communicate two messages, the continuing marketing push for Healthy Choice Fresh Mixers meals, plus the launch of new shelf stable Marie Callender’s Homestyle Creations meals. The display features a silhouette split header. Either half of the header can be replaced, providing customization by allowing the display to house both products, or one. Ample space on the header, side panels and lug-ons allowed for a variety of product shots. The Healthy Choice & Marie Callender's Split Display was created by Launch Creative Marketing, 208 S. Jefferson, 4th floor, Chicago, IL 60661.
TM Shea products offers a patented Overhead Sign System, which makes it easy to install eye-catching signage above store shelving. The Overhead Sign System uses TM Shea’s 10" extruded plastic flat profile with wire pegboard mount arms. TM Shea offers a variety of mounting hardware components along with various extrusion profiles to choose from. For more information, contact TM Shea Products, 984 Livernois Rd., Troy, MI 48083.
Pinquist Tool & Die Co. offers a double sided retractable banner stand, which holds two banners 33" wide and heights up to 78". The banner stand sets up instantly and comes with a carrying case. An optional overhead light fixture is available for the banner stand. The durable unit features a silver aluminum casing. For more information, contact Pinquist Tool & Die, 63 Meserole Avenue, Brooklyn, NY 11222.
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