Displays Encourage Trial Of Listerine PocketPaks
Pfizer Consumer Healthcare has introduced Cool Mint Listerine PocketPaks strips, a portable oral care product now available in stores so consumers can get a clean mouth feeling anytime, anywhere.
Listerine PocketPaks strips are translucent, ultra-thin oral care strips that dissolve instantly on the tongue, killing 99.9% of odor-causing bacteria within 30 seconds, and lasting for up to 90 minutes.
“Listerine PocketPaks strips mark the beginning of an exciting and innovative new chapter in the 120 year history of Listerine,” said Wes Pringle, Group Marketing Director of Oral Care. “In addition to helping us meet the needs of our current, dedicated oral care consumers, we are excited to be able to expand the Listerine franchise to consumers looking for an ‘on-the-go’ solution.”
Listerine PocketPaks strips are available in the oral care aisles of grocery, drug and mass merchandise stores. They come in 3 SKUs: 16-count, 24-count and 72-count p.o.p. displays.
Gillette Introduces MACH3Turbo Shaving System
Gillette has introduced the MACH3Turbo, its next generation triple blade shaving system, and a reformulated Gillette Series line of men’s personal care products. This is the first time in the Company's history that it has simultaneously launched a flagship shaving system and toiletry products. The reformulated line of Gillette Series grooming products includes shave gels and foams; after-shave gels, lotions and splashes; and antiperspirants and deodorants. Gillette is supporting the MACH3Turbo and Gillette Series introductions with an extensive marketing campaign, including broadcast, print and Internet advertising; consumer and trade promotions and joint in-store merchandising programs.
Ricardo Beverly Hills Displays Travel Essentials
This high impact floor fixture has been created to feature a line of Ricardo Beverly Hills Travel Essentials toiletry bags.
The display combines black/silver powder coated posts and grids with Pearwood Formica shelving accented with black/silver T-edge. The custom header shape features the Ricardo Beverly Hills logo against a brushed aluminum background. The base is mounted with locking casters for ease of movement within the store. This display has allowed Ricardo Beverly Hills to consolidate all of the sizes and colors of its Travel Essentials toiletry bags in one location to provide the consumer with a wide range of choices.
The Ricardo Beverly Hills Travel Essentials toiletry bags fixture was created by JPMS Concept Displays of Santa Fe Springs, CA.
Gravity Feed Dispenser Merchandises Milk Of Magnesia
Novartis is using this 3-sided wire gravity feed display to merchandise its Maalox and Ex-lax bottled products.
This inline permanent promotional display promotes a variety of three flavors and features POS sign graphics to drive promotional inline sales and category domination. This top feed refillable gravity feed display holds 5 units of each flavor totaling 15 units.
These wire and plastic gravity feed displays are geared for perpendicular merchandising visible from the main power aisle. These displays can be suspended from a variety of metal or plastic shelf brackets along with fixed or adjustable Power Arms in pegged sections for flexible optimum POP merchandising.
The Novartis Milk of Magnesia gravity feed display was designed by T.M. Shea Products, based in Troy, MI.
Kenra ‘Big Can’ Floor Merchandiser Attracts Attention
The Kenra ‘Big Can’ floor merchandiser is a larger than life replica of the Kenra Volume Spray Can.
The ‘Big Can’ merchandiser is constructed of steel, vacuum formed plastic and custom color matched extruded coex styrene to accomplish the facsimile.
The Kenra ‘Big Can’ floor merchandiser was created by The Display Link Incorporated, a point-of-purchase display firm located in Babylon, NY.
Perfecta Products Displays Zim’s Creme
Perfecta Products of Berlin Center, Ohio, manufacturer of Zim's Crack Crème, wanted to create effective custom displays for mass merchandisers, such as Wal-Mart, as well as small drug convenience stores.
A large and small version of power wing displays were created for Zim’s skin-care products. The large gravity bin holds 20 tubes of Creamy Daytime Formula and 16 bottles of Liquid Herbal Formula. The small bin holds 6 tubes and 6 bottles of the same product.
Both displays are designed to be versatile in the retail setting with an easy to use dispenser that doesn’t take up shelf space. The four-color graphics for each display are litho laminated to e-flute corrugated board.
These power wing displays were created by Meridian Display of St. Paul, MN.
Awake Stardom Displays New Cosmetics Line
This Awake Stardom display was designed to glorify the new cosmetics line.
The unit’s red mirror acrylic riser enhances the product packaging.
The unit was fabricated in clear and mirror red acrylic.
The display was designed and manufactured by The Royal Promotion Group, a New York City-based p.o.p. display firm.
Aging Population, Regulations And Partnering Define Nutraceuticals Market
The aging consumer population seeks dietary supplements to balance work and active lifestyles, choosing foods that aid in health maintenance. Consequently, Frost & Sullivan expects the market for nutraceuticals, foods and ingredients that claim health and medical benefits, to expand dramatically.
New analysis by Frost & Sullivan, Strategic Analysis of the U.S. Nutraceuticals Market, indicates the total market for functional ingredients, functional foods, functional beverages, dietary supplements and foods for special dietary use is approximately $50 billion.
“Realizing the potential of this industry will greatly depend on government regulations, which currently do not offer the necessary framework to ensure the future success of the nutraceuticals market,” said Carlos Ayala, Frost & Sullivan Analyst.
Mergers have become key strategies for market participants. “It is the middle and lower-tier companies that will benefit most from strategic partnering,” said Aninditta Savitry, Frost & Sullivan Analyst. "Rapid growth rates in key demographics, including health-conscious consumers, should provide the small and mid-sized acquisitions of niche food companies with more long-term profitability than many of the recent mega-mergers."
Bausch & Lomb Ocuvite Supplement Launched
Bausch & Lomb has launched its new dietary supplement, Ocuvite PreserVision, a high-potency antioxidant and zinc formulation.
This formulation of vitamins and minerals preserves eye health and vision throughout the aging process in specific people. Ocuvite PreserVision is available as an over-the-counter nutritional.
Colgate-Palmolive Launches Irish Spring Vitamins
Colgate-Palmolive is introducing healthy skin benefits to its new Irish Spring Vitamins deodorant soap. Irish Spring Vitamins contains Pro-Vitamin E, an anti-oxidant that helps protect the skin against environmental stresses.
Irish Spring Vitamins targets young men who are becoming increasingly involved in personal care. Launch plans include media ads, event sponsorship, targeted sampling, in-store displays and demos.
Waterpik Flosser Debuts
Waterpik Technologies has introduced its Automatic Flosser, a rechargeable or battery-operated product making flossing convenient.
“The Flosser’s design-ergonomic shape, sleek look, colorful style and portable size-has made it very popular with consumers,” said Tara Bain, Product Manager, Waterpik Technologies.
Health Resource Unveils Brand Awareness Pharmacy CounterMat
Health Resource, the St. Louis, MO-based healthcare subsidiary of Catalina Marketing Corp., has introduced the Brand Awareness CounterMat. Containing a brand-specific advertisement, the CounterMat is placed flat on the counter of a participating pharmacy, ensuring high visibility.
“We created the Brand Awareness CounterMat to provide another method to deliver information to pharmacy patients in a high profile manner,” said Mike McClorey, CEO of Health Services Marketing.
The CounterMat program will deliver 21 million impressions over a four-week period, based on the introductory 5,000-store pharmacy network, which fills 150 prescriptions per store per day.
MediaSentry In-Store Ad Program Launched
The CVS drugstore chain, is placing MediaSentry Advertising Pedestals over the security units located at the entrances of more than 2,300 CVS stores. The pedestals provide advertisers a first-chance opportunity to influence purchasing decisions.
“The advertising covers provide point-of-entry exposure, targeting customers where they shop,” according to Ron Carter, MediaSentry Product Manager. The full-color graphics placed on the pedestals offer advertisers high readership at a low cost per thousand.
For more information about the MediaSentry Pedestal Advertising program, contact Ron Carter at (978) 817-1135.
GlaxoSmithKline Selects DVC ActiveCare To Promote Its OTC Products
DVC ActiveCare, the healthcare marketing practice area of the DVC Group, located in Morristown, New Jersey, has been selected by GlaxoSmithKline Consumer Healthcare to promote the company's over-the-counter consumer products.
DVC ActiveCare will be directly responsible for creating strategic consumer promotion recommendations for many of GlaxoSmithKline’s most visible over-the-counter consumer brands, which include Nicorette, Nicoderm CQ, Tums, Oxy, as well as various wellness products. DVC ActiveCare will also be involved in the development of point-of-sale materials and event-based promotions.
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