Ms. Manicure Display Offers Complete Nail Care
Paris Presents, Inc., Gurnee, IL, is promoting its Ms. Manicure nail care program featured in this 4-cup wire display rack. The eye-catching display promotes impulse purchases of nail files, tools and gifts in only 12" of space.
Each cup item ships filled in a shrink-wrapped, durable plastic cup, which can be placed in the wire display. The display signage features a drawing of Ms. Manicure, a nail care personality and authority on “tips and tools for noticeable nails.” The Ms. Manicure display is designed to offer maximum merchandising flexibility.
The Ms. Manicure line is available at food, drug, mass and specialty retailers nationwide.
Hawaiian Tropic Brings Aloha Spirit To Retailers
Hawaiian Tropic is bringing the Aloha Spirit to retailers with this six-foot Surf Hut Display featuring a tiki hut header and sides shaped like surfboards.
The display features strong, durable, styrene construction and is easy for the retailer to assemble. It has wheels to be moved to different parts of the store and holds 140 dozen products.
Hawaiian Tropic is using the display to promote new products for the 2003 suncare season, including: Tan2 Max Mousse with Maui Mango Meringue scent, the first indoor mousse available to the mass market; Tan Amplifier Bronzing Spray for instant bronze results; Kids Splash 30 SPF; Ozone Oil Free 50+SPF Sunblock Stick; Cucumber Melon Aloe Vera Treatment; Carrot Tanning Lotion 10 SPF, fortified with Beta Carotene and Carrot Extract; and Hawaiian Tropic Barbie 30 SPF Sunblock Lotion.
Kenra Features Banner Promotion
Kenra, a manufacturer of quality hair care and finishing products, recently used an eye catching custom banner promotion to reinforce consumer awareness.
The display was placed in salons, department stores and beauty supply establishments in the U.S. and Canada.
The custom logo imprinted and powder coated banner stands were manufactured by Pinquist Die & Tool Company, Inc., a banner stand manufacturer based in Brooklyn NY, for the Display Link, a p.o.p. firm based in Babylon, NY, which also produced the banners.
Hawaiian Tropic Brings Aloha Spirit To Retailers
Hawaiian Tropic is bringing the Aloha Spirit to retailers with this six-foot Surf Hut Display featuring a tiki hut header and sides shaped like surfboards.
The display features strong, durable, styrene construction and is easy for the retailer to assemble. It has wheels to be moved to different parts of the store and holds 140 dozen products.
Hawaiian Tropic is using the display to promote new products for the 2003 suncare season, including: Tan2 Max Mousse with Maui Mango Meringue scent, the first indoor mousse available to the mass market; Tan Amplifier Bronzing Spray for instant bronze results; Kids Splash 30 SPF; Ozone Oil Free 50+SPF Sunblock Stick; Cucumber Melon Aloe Vera Treatment; Carrot Tanning Lotion 10 SPF, fortified with Beta Carotene and Carrot Extract; and Hawaiian Tropic Barbie 30 SPF Sunblock Lotion.
Modern Organic Products Features Platform Display
modern organic products required a minimalistic and clean-looking display that would present its organic hair care products in an inviting manor.
Display Link, a Babylon, NY-based manufacturer of temporary and permanent point-of-purchase displays, produced the mop and C-System platforms fabricated in heavy gauge gloss white steel. The sterile appearance and minimalistic shapes of the platforms lend a perfect setting for modern organic products.
TUMS Displays Feature Firefighters In National Promo.
TUMS, a leading antacid brand for heartburn relief, is expanding its product family with the introduction of TUMS Smooth Dissolve antacid/calcium supplements. TUMS Smooth Dissolve chewable tablets feature a unique, creamy texture that dissolves quickly and completely for fast relief of heartburn.
In conjunction with the launch of TUMS Smooth Dissolve, GlaxoSmithKline is launching a cause-related marketing campaign supported via p.o.s. displays. Themed “TUMS Helps Put Out More Fires Than You Think,” the displays feature actual firefighters who have joined with TUMS and the First Responder Institute, a not-for-profit group providing assistance to emergency personnel nationwide, on behalf of the cause-related campaign. TUMS will donate $.10 to the FRI for each TUMS bottle purchased, up to $200,000, to help fire departments purchase equipment.
“TUMS has always been known for quickly putting out the fires within,” said Jeffrey Brown, V.P., Marketing GI/Wellness at GlaxoSmithKline. “And now TUMS will assist firefighters by giving them the tools they need to put out real fires.”
Avon Opens Salon & Spa On Fifth Avenue
The Avon Salon & Spa, a full service beauty destination has opened on Fifth Avenue in NYC. The one-stop location has a shop dedicated to Avon’s beComing product line.
Upon entering, the first floor is the flagship location for beComing, an individualized beauty collection for women addressing ever-changing lifestyle needs and aspirations. beComing is grouped into six lifestyle categories: beComing luminous, a line of skincare products; beComing radiant, a full collection of color cosmetics; beComing centered, a line of aromatherapeutic products; beComing mom, addressing the unique pre- and post-natal needs of women; beComing active, geared to the athlete in every woman; and beComing sensational, a fine fragrance collection for the beComing woman.
The Avon Salon contains expert stylists and colorists. The Avon Spa offers everything from facials to nutrition and yoga.
KB Toys And CVS Form Alliance
KB Toys and CVS/pharmacy have entered into an agreement naming KB Toys as the exclusive toy supplier for CVS’ 4,000 locations.
“The alliance will strengthen our general merchandise/toy category by enabling us to offer a more complete and up-to-date selection of toys,” said Chris Bodine, Exec. V.P,. Merchandising and Marketing for CVS. “This alliance will help us to make shopping at CVS easier for our customers by providing them with better access to popular toys.”
KB Toys will provide CVS with several merchandise programs including a year-round assortment of quality toys offered at attractive price points as well as spring and summer seasonal toys. KB Toys, which currently has alliances with Sears, Safeway and QVC, will work in concert with CVS’ merchandising teams to implement the program.
GNC Unveils Re-Designed Stores
General Nutrition Centers (GNC) recently unveiled a $20 million redesign for its 4,200 stores in the U.S., marking the first time the entire chain has been redesigned simultaneously. The new stores feature distinctly marked organization of different product categories, making it easier for consumers to find items. In addition, stores have an information kiosk and brochure stand that offers detailed information about common health issues.
“We view each GNC store as a resource for health, nutrition and supplement information geared to the everyday consumer,” said Mike Meyers, President and CEO. “With our brochures and kiosks, consumers now have a consistent, high quality and easy to understand point of reference available to them.”
Trends Among Fragrance Shoppers
According to Vertis’ Customer Focus 2002: Fragrance survey, respondents said that on average they have worn perfume or cologne 4.4 days during the past seven days; with women aged 18-24 this figure rises to 5.3 days.
African Americans are 12% more likely to wear perfume or cologne than Caucasians (79% vs. 67%), while 75% of Hispanics said they currently wear perfume or cologne. African Americans are also most likely to wear multiple scents during the week (27% vs. 24% of Hispanics and 20% of Caucasians) and choose their fragrance based on occasion (39% vs. 18% of Hispanics and 17% of Caucasians). However, they are least likely to exclusively wear one brand (23% vs. 36% of Hispanics and 31% of Caucasians).
Perfume and cologne usage decreased by 5% from 71% in 2001 to 66% in 2002. The most significant decreases were among Gen X and Young Baby Boomers, both showing a 9% drop from year to year. In comparison, the research shows that Young/Olds and Seniors are more dedicated to using fragrances, with just a 1% decrease among Seniors and no percentage change for Young/Olds. In 2002, men proved to be less in favor of wearing cologne than they were in 2001. 59% of the men surveyed said that they now wear cologne, in comparison with 66% in 2001. Women’s use of perfume decreased by 4% from 76% in 2001 to 72% in 2002.
Colgate Herbal White Toothpaste Introduced
Colgate-Palmolive is introducing Colgate Herbal White, made with natural herbs and a gentle stain-removing whitening ingredient. Included in the Colgate Herbal White formula are: Melissa, known for its soothing properties; Eucalyptus, known for its energizing properties, and Lemon Extract.
A comprehensive introductry marketing plan includes media advertising, FSIs and in-store displays.
Excedrin QuickTabs Are Introduced
Bristol-Meyers Squibb Co., has introduced Excedrin QuickTabs, the first adult over-the-counter headache medication that melts in the mouth and can be taken without water for headache relief, anytime, anywhere. Market research has determined that most people experience headaches when they are not at home and don’t have access to water or when they are too busy to treat their headaches.
Excedrin QuickTabs are available in the pain-reliever section of grocery, drug and mass merchandise stores in spearmint and peppermint varieties.
Gillette Launches Sensor 3
Gillette Co. has introduced Sensor 3, a disposable razor with three independently spring-mounted Sensor blades that adjust to the curves and contours of the skin.
Sensor 3 is designed to appeal to committed disposable razor users who are looking for superior-performing shaving products.
BIC’s New Triple Blade Shaver Introduced
BIC Comfort 3 is the Compan’'s first triple blade shaver, offering men and women a close shave at an affordable price. BIC Comfort 3 also features a specially designed handle with a Soft Feel Grip as well as DualStrip moisturizers, which release soothing aloe and vitamin E for a soft shave.
The product will be supported with high value FSIs, sampling and print advertising.
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