Rave Body Gear Displayed In Mass Merchandise Outlets
Rave Body Gear is designed to capture the disposable incomes of the 15- to 35- year old consumers that have body piercing.
Once considered somewhat taboo, body piercing has become mainstream with major mass merchandisers carrying body piercing jewelry.
Rave Body Gear is merchandised in a striking wire cage display with a lock and keys.
There are three different SPR points to accommodate the consumer’s budget. All jewelry is either surgical grade steel or titanium.
Rave Body Gear introduces new jewelry designs at regular intervals to ensure repeat customers.
American Culture Rack Features Salon Products
This American Culture Salon Rack is created with a variety of materials using different manufacturing processes.
Powdercoated tubing supports “floating” wood shelves while anchored to a wood base, which serves as a convenient storage area. The “floating” shelves focus attention on the product, while helping to present a ‘clean’, uncluttered look.
An acrylic header allows for changeable signage graphics and casters for mobility add to the versatility of the display unit.
The display features a large quantity of product in a minimum of floor space.
This American Culture Salon Rack was created and produced by Display Link, a point-of-purchase display firm located in Babylon, New York.
Lumene Cosmetics And Skin Care Line Displayed At CVS
This end cap was used to launch the Lumene cosmetics and skin care line exclusively in CVS stores. The upscale look of the display communicates department store quality at mass prices.
Lighting is a key element in the display, and is used to draw attention to the display and reinforce the brand name. The brand name is hot stamped in holographic foil throughout the unit and screened on the back to be visible when walking down the aisle. Informational modules are integrated into the unit, with six brochure holders and interchangeable side graphics panels. Adjustable 1" graphic holders positioned as needed on shelves are used to define categories. Lip cubes contain changeable graphics, color chips and/or testers.
The Lumene Cosmetics end cap was created by Diam International, Woodside, NY.
Elizabeth Arden Debuts Skincare Master Tester
This Elizabeth Arden Skincare Master Tester unit brought about a sweeping change in the way Elizabeth Arden presents its skincare product line at retail. By coordinating each family of products within a color-coded grid, the display educates the consumer about product benefits and encourages bundled purchasing.
This unit offers a self-serve environment. A customer’s skin type drives the purchase and the display facilitates additional purchase considerations by clarifying the entire regime available for the particular skin type. The consumer can “shop the unit” and easily identify her need through the ability to cross reference products and benefits using descriptors printed on the product “tiles.” The removable, modular color tiles allow for in-store product update .
The Elizabeth Arden Skincare Master Tester unit was created by Mechtronics Corp., Stamford, CT.
Suave And Almar Launch Hair Accessories Line
Suave, a brand of Unilever, has licensed Almar to launch a line of Suave hair accessory products. The line of top-quality, value-priced Suave hair accessories from Almar includes elastics, combs, clips, barrettes, headbands, brushes and mirrors.
“Entering the $800 million hair accessory arena is a natural step for Suave,” said Ralph Blessing, Suave Brand Development Director.
William Merit & Associates has introduced The Aisle Invader® 2, which captures shoppers’ attention as it projects outward from the shelf into the aisle. It has an integrated living hinge and easily attaches under the shelf. For more information, contact William Merit & Associates, 2550 Via Tejon Suite 2D,Palos Verdes, CA 90274; (Tel) 310-373-0986; (Fax) 310-373-2943; (Web) www.williammerit.com.
New Health Station Delivers Ad Messages
Computerized Screening Inc.’s (CSI) Health Station delivers customized, product specific messages to consumers while they are in the healthcare mindset.
The CSI Health Station, a digital, freestanding kiosk featuring a complete array of health screening tools and preventive education resources, is utilized at retail locations nationwide. Patented technology enables consumers to track blood pressure and heart rate, as well as other vital signs. A Personal Medical Record (PMR) feature allows consumers to compile and store test results from Health Stations, physician office visits, hospitalizations and prescription histories. These integrated technologies combine to create a health maintenance system that attracts over 5,000,000 users annually.
For more information, contact Computerized Screening, 1395 Greg St., Sparks, NV 89431; (Tel) 775-359-1191; (Web Site) www.computerized-screening.com.
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