Lancome Opens First Concept Boutique In The U.S
Lancome has unveiled its first Lancome Concept Boutique in the U.S. at The Mall at Short Hills, NJ, the first in a series of planned boutique openings in the U.S. “The new boutique offers a modern shopping environment in a unique space that reflects the image of Lancome,” said Edgar Huber, President, Luxury Products Division, L’Oreal USA. “Our goal is to continuously surprise and astonish women and offer luxurious products, impeccable service, in-depth skin care and cutting-edge make-up artistry Renee Viola, V.P., Store Design, Lancome said, “The design allows visitors to enter at their own rhythm and follow a journey that allows for the gradual discovery of the different facets of Lancome and its palette of products.”
The boutique has a feeling of a trendy, hotel lobby complete with a lounge area, a bar and a reception area. It is divided into different zones for Fragrance, Skincare and Makeup. The Skincare area offers an intimate setting complete with a curved sofa, where a woman can meet with a Lancome skincare expert. The most recent skincare innovations are available including the Lancome Skin Diagnos Expert, a high-precision skin evaluation tool that gives an analysis and measurement of skin and an in-depth personal skin profile. The Makeup Zone, a wide stainless steel workstation, is a base for professional makeup artists. In the Fragrance zone, a suspended sphere, known as the Discovery Sphere, hangs from the ceiling. Women simply lean into the sphere to discover one of Lancome’s signature scents. Nestled in a private area of the boutique, the spa treatment “cabin” sits under large swathes of tenting which absorb the light to form a comforting cocoon.
The décor features modern touches including grey tinted Plexiglas counters; wall surfaces with a mother-of-pearl sheen; cabinets padded with white high-tech satin-effect fabric; and the signature Rose image placed on furniture and fabrics. The translucent, reflecting materials underline the lively character of the space.
Jones Soda Flavored Lip Balm On Display
Jones Soda Co. has announced a licensing agreement with Lime Lite Marketing, which includes the creation of Jones Soda flavored lip balm.
“We approached Jones Soda because they are known for their great flavors and loyal consumer following with active young adults,” said Tym Gilson, Sr. Brand Manager, Lime Lite Marketing. “Just like our soda, the lip balm packaging features pictures taken and submitted by our consumers,” added Peter van Stolk, CEO of Jones Soda Co.
The Jones Soda flavored lip balm will be displayed in convenience and grocery locations across the nation.
Lumene Fixture Highlights New Cosmetic Line
CVS, the exclusive U.S. retailer for Lumene, a new line of prestige cosmetic and skincare products at discount prices, wished to expand the line and needed a display that projected a credible beauty brand image.
The Lumene fixture utilizes lighting to draw attention to the brand and reinforce the brand name. Lighting offers several benefits: it underscores the brand name, draws attention to the unit, communicates upscale beauty and is easy to shop.
The unit was designed to CVS' space specifications and can be expanded in 4' increments. Updating is simple for store personnel who only need to change chips, graphics and/or trays. The skin care section offers total flexibility for planogram changes.
The Lumene fixture was created for CVS by Diam International, a Woodside, NY-based p.o.p. display firm.
‘About Face’ Hanging Mobile Captures Attention
Herbinger’s recently asked Merchandising Inventives, located in Waukegan, IL, to develop a cost effective solution that would capture attention, highlighted several lines of cosmetics and utilize overhead ceiling display space.
M.I. Creative Services worked with the client to develop the concept, copy and look of each panel. Once the artwork was prepared and the panels were printed, the versatile Mini-Mobile Kit was distributed to the retailers.
This was a very successful, easy to use program that went from concept right through to delivery.
InnoZen Launches Suppress Cough Strips
InnoZen Inc. has introduced Suppress Cough strips, which deliver fast, cough suppressants in a melt-on-the-tongue form.
With the entry of Suppress Cough strips, InnoZen is gearing up to establish its foothold in the medicine strip category by also launching an antacid strip, an allergy strip, and an appetite suppressant strip.
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